Remove multivariate

Buzz Marketing for Technology

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Posted in eCommerce Optimization Personalization. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. That’s precisely where site testing, optimization, and personalization come in. This is where testing and personalization are essential to turning traffic into sales.

Traffic 100
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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. The aspiring CMO must then use this accumulated data to gain perspective on what customers want; analytical optimization and personalization tools will aid in this quest. If the $42.3

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. Of course, customers don’t necessarily want the same things, and that’s where behavioral targeting and personalization comes in. Test your theory.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. The rapid increase in adoption of A/B and multivariate testing by B2C companies has fundamentally shifted the way websites are designed (and updated) forever. You’ll be forgiven if you.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. Personalization. Here are some things to consider when doing so: Improve page load speeds by leaving out huge graphics and Flash content.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach.