Customer Experience Matrix

JANUARY 10, 2012

The most interesting recent enhancements are products for search engine optimization (SEO): “competitive intelligence” runs a multivariate analysis to identify factors that contribute to competitive pages’ ranking; and “content relevancy analyzer” scans high-ranking pages find theme words that search engines will use to determine relevance.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 20, 2007

Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics.

Multivariate analysis 120

Multivariate analysis Lead Scoring Lead Ranking Optimization 120

Customer Experience Matrix

FEBRUARY 27, 2007

I’ve had a series of conversations over the past few days regarding the distinction I made last November between “behavioral targeting” systems and “multivariate testing” systems. Both types of products tailor Web contents to individual visitors.

Pricing 120

Pricing Price Segmentation Display 120

Customer Experience Matrix

SEPTEMBER 29, 2006

To me this makes sense and is somewhat consistent with the notion of multivariate analysis I have discussed elsewhere. I asked about weighting the fractions so that some promotions get more credit than others but the total still adds to one. Unica could in fact support such a method as a custom rule if anybody did want it.)

Multivariate analysis 120

Multivariate analysis Promotion Rules Analysis 120

Customer Experience Matrix

JANUARY 15, 2010

Both are useful additions to the vision.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

SEPTEMBER 3, 2012

multivariate tests work. We multiplied our test volume by applying multivariate test designs, which let us use the same contacts in several different test cells simultaneously. But with a multivariate design, you’d create four cells of 5,000 each. Traditionally, you could just run one test comparing two choices.

Multivariate analysis 120

Multivariate analysis B2B Marketing Planning B2B 120

Customer Experience Matrix

SEPTEMBER 19, 2006

The specific examples it will be familiar to any marketing professional: carefully tracking shoppers’ paths through a store; analyzing physiological reactions to advertisements; and using multivariate test designs to assess ad components. This means we need something similar to multivariate test design to help manage the customer experience.

Multivariate analysis 120

Multivariate analysis Ad Frequency Correlation Database Marketing 120

Customer Experience Matrix

JANUARY 24, 2015

The marketing automation functions themselves are quite sophisticated: dynamic content, multi-step branching campaign flows, multivariate testing, fine-grained user rights management, option to use internal or external email services, and integration with external HTML templates. It also includes its own lightweight CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JUNE 9, 2011

Web site implementations can present offers, collect data, and run champion/challenger and multivariate tests. The system then guides the agent through transition statements, probing questions, objections, offers, closing statements, and disposition capture. It can present different messages depending on the agent’s skill level.

Work Management 120

Work Management Marketing Management Cost Software 120

Customer Experience Matrix

NOVEMBER 29, 2010

These include fine-grained access permissions, split and multivariate testing, easy addition of new tables linked to contact records, and support for non-Roman languages such as Chinese. Emails and forms can also include a forward-to-a-friend button that allows recipients to enter several email addresses at once. other advanced features.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JULY 14, 2009

Tags: web analytics multivariate testing demand generation marketing automation Web content management campaign management optimization.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Customer Experience Matrix

MARCH 13, 2007

I had a long and interesting talk yesterday with Larry Epstein at SiteSpect , a vendor of Web site multivariate testing and targeting software. Tags: web analytics multivariate testing behavioral targeting. Time, and marketing skills, will tell.

Tagging 120

Tagging Work Management Marketing Management Vendors 120

Customer Experience Matrix

NOVEMBER 29, 2006

At the top of the pile is Optimost’s “15 Critical Questions to Ask a Multivariable Testing Provider” available here. It’s been fun to explore multi-variate testing in some depth over these last few entries, but I fear you Dear Readers will get bored if I continue to focus on a single topic.

Terms and Conditions 120

Terms and Conditions Validation Aggregators Paper 120

Customer Experience Matrix

JANUARY 12, 2007

The need for it is the reason I spend so much time looking at things like marketing mix models, agent based models and multivariate testing systems. But if we’re right, the implication is you need a lifetime value forecasting model with all the underlying formulas that connect changes in other measures to the lifetime value figure.

Lead Ranking 120

Lead Ranking Enterprise Management Lead Scoring Forecasting 120

Customer Experience Matrix

JANUARY 17, 2009

formal test designs (a/b, multivariate): traditional marketers often do little testing, and the tests they do are often poorly designed. . • standard metrics, within and across channels: resources can only be allocated to their optimal use if return on investment can be compared across campaigns.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120