Remove multi-touch
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

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Long- and Short-Term Plays CMOs to Showcase Marketing Attribution

SmartBug Media

Using a multi-touch attribution model can help to confirm your findings by listing, prioritizing, and assigning value to each touchpoint in the customer journey. EXAMPLE—LONG-TERM PLAY : A SaaS company runs its regular marketing report and finds that YouTube content featuring direct contact links consistently converts the most viewers.

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Five technology + trends changing digital marketing in 2020

ClickZ

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. 3) The rise of multi-touch attribution. We live in a digitally dominated world.

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How one tech company is doing marketing without cookies

Martech

Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case). Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. However, doing that means YouTube embeds a cookie on the site. Google Analytics. Google Ads smart bidding.

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Is MTA dead?

ScanmarQED

Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information. On Thursday, they click on a YouTube ad, but they don’t make a purchase. In our example, TikTok is attributed 10%, YouTube 40%, Facebook 20%, and Google Search 30%.

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

They often listen to podcasts or YouTube videos. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Select the ones that your target audience frequently uses. These could include LinkedIn, email marketing, content marketing, or SEO.