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5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution

SmartBug Media

As more SaaS companies are using multi-touch attribution to smarten up their sales and marketing efforts, they rely on tools and technology to get the job done. The problem is that there are a ton of different multi-touch attribution tools and services out there. Plus they are available for in-person training!

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A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results

ViewPoint

I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy. Many of the questions I field have to do with number of touches and the types of touches we recommend to effectively nurture a prospect. touches to engage with a prospect. What Is a Multi-Touch Cycle?

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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

Employing a 4 x 4 research approach (this is how our team is trained) is to spend a total of four minutes looking at four different data sources: The prospect’s website. ESTABLISH CADENCE: Do you have a multi-touch, multi-media, multi-cycle strategy in place to multiply your lead-generation efforts?

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Implementing scheduled follow-up emails and post-purchase thank-you notes are welcome special touches that enhance the overall customer experience. Train your employees. Thus, developing an employee training program focused on delivering exceptional customer service is an excellent strategy for keeping your clients loyal and happy.

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Top Digital Marketing Courses and Training for Working Professionals

ClearVoice

Online or in-classroom training can help you to remain in touch with the latest marketing shifts — and they can fit into your already-full schedule. If you have some capital to invest in training, you’ll have many options — from degree to certificate to individual programs. Will I get a degree or certificate?:

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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

I am trained with MarTech content. Prompt What is multi-touch attribution? Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. Here’s something somebody asked me!

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Long sales cycles, the #1 enemy of SEO attribution

Kevin Indig

Long sales cycles (+90 days) are the biggest enemy of attribution models, often to the detriment of channels like SEO that play an important role in early touches. The core challenge for long sales cycle companies is giving channels, and touch points the right amount of credit to optimize them. I can’t blame them. So why bother?