Remove multi-touch sales

B2B Marketing Traction

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Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

There are a lot of great sales people in the marketing and advertising industry. It was a one shot deal – no multi-touch campaign with a minimum of three ads, no messaging designed for his audience, no analysis of the publication’s audience, and certainly no integrated marketing plan.

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Is Monetization Killing Facebook?

B2B Marketing Traction

So, is that why usage of Facebook is declining – its users feel uncomfortable with the sale of their personal information to advertisers? We heard loud and clear from advertisers that they want to understand multi-touch attribution instead of just looking at the last click.”. It seems like a marketer’s dream.

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