Remove multi-touch
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AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

It seems, at least for now, that while AI can augment the content writing process, it can’t completely replace the human touch in crafting compelling and resonant stories. The bottom line: AI’s great for speed and scale, but when you want creativity, quality, and a real human touch, nothing beats human content.

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Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign

The Daily Egg

As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services.

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Adobe Marketing Automation Updates 2023 | Research Brief

ANNUITAS

Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints. Now, growth leaders can use Measure in more “full journey” mode, analyzing more customer touch points than those typically found inside a marketing campaign or nurture outreach.

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Using Industry Research to Fuel Category Leadership

Heinz Marketing

Ideally, it’s a multi-touch, multi-threaded campaign that will engage your targets. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? How do I get started?

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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

RESEARCH: Are folks responsible for reaching out to your market knowledgeable and prepared for quality conversation? There is disagreement on the value of research. Employing a 4 x 4 research approach (this is how our team is trained) is to spend a total of four minutes looking at four different data sources: The prospect’s website.

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Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

There’s first-touch attribution, last-touch attribution, and custom attribution. Multi-touch attribution modeling seems to be the best option, according to the people I spoke with, because it paints the most complete picture. “This is the holy grail,” they said. “This is content ROI.”

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

Keep in mind, each of the following models has specific benefits and shortcomings—so be sure you do your own research before implementing any type of attribution modeling. In order to look at specific attribution models, we break them into two categories—one-touch and multi-touch models. One-Touch Attribution Models.