multi-touch 
B2B Marketing Analytics
AUGUST 2, 2020
With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.
Customer Experience Matrix
MARCH 6, 2016
Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** Of these, I found WickedReports the most interesting: they use customer tracking to do multi-channel lead attribution and customer value analysis. million $1.6
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B2B Marketing Analytics
APRIL 3, 2022
Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.
ViewPoint
MAY 30, 2012
Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. Outbound vs. Inbound: A Balance that Still Requires Personal Contact.
Customer Experience Matrix
JULY 21, 2009
The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007.
B2B Marketing Analytics
JUNE 28, 2020
Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.
B2B Marketing Analytics
JUNE 28, 2020
Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.
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