Remove multi-touch

Customer Experience Matrix

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Customer Data Platforms Spread Their Wings

Customer Experience Matrix

They are unusual in having a focus on multi-touch attribution, something we’ve seen in a couple other CDPs but definitely less common than campaign management or personalization.

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Are Millennial Marketers More Analytical?

Customer Experience Matrix

Further evidence: the advanced measurement techniques that have been widely adopted, like marketing mix models and multi-touch attribution, all have proven bottom-line impact. That''s not an unreasonable belief: much ROI information is in fact interesting but not actionable and, therefore, adds no business value.

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** Of these, I found WickedReports the most interesting: they use customer tracking to do multi-channel lead attribution and customer value analysis. million $1.6

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The Marketing Funnel is Dead: Here's What Will Replace It

Customer Experience Matrix

Have I missed some crazy new form of multi-path escalator networks? Buyers can also jump from state to state without necessarily moving through regions that are adjacent – like a tornado touching several spots within a maze, come to think of it. Now I was fully awake, and not in a good way. But enough with the metaphors.

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Responsys Buys Loyalty Matrix

Customer Experience Matrix

It’s tempting to read this as part of the on-going consolidation within the digital marketing industry, related to the Omniture/Touch Clarity and Acxiom Digital/Kefta deals announced earlier this year. Loyalty Matrix also extends beyond digital channels to take data from all sources and produce multi-channel contact strategies.

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Advertisers Must Help Marketers To Build Relationships

Customer Experience Matrix

The article quotes Cabletelevision Advertising Bureau President Sean Cunningham as saying, “The grand majority is about idea-driven packages that have got multiple consumer touch points.” Although the article doesn’t mention it, other reports have stated that Google is indeed having trouble gaining cooperation from radio stations.)

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Sorting Out the Web Optimization Options

Customer Experience Matrix

multi-variate testing. These resemble multi-variate testing but use a different mathematic approach. This provides a level of abstraction that is unavailable in the multi-variate testing results, although I haven’t quite decided whether this really matters. behavioral targeting.