SmartBug Media

FEBRUARY 23, 2024

Using a multi-touch attribution model can help to confirm your findings by listing, prioritizing, and assigning value to each touchpoint in the customer journey. EXAMPLE—LONG-TERM PLAY : A SaaS company runs its regular marketing report and finds that YouTube content featuring direct contact links consistently converts the most viewers.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Webbiquity

MAY 16, 2023

Price: $44 per month Head-to-Head Comparisons of Google Analytics Alternatives Feature/Vendor MixPanel Matomo Plausible Fathom Multi-site? If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. all blog posts) Yes(?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Many digital and social media channels offer retargeting as a targeting strategy, allowing marketers to reach users who have previously interacted with their brand, website, or content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? LinkedIn: Amy Porterfield (28K followers) Instagram: AmyPorterfield (405K followers) YouTube: AmyPorterfield (28.7K Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. All these digital features have now come to out-of-home.”

Advertising Agencies 123

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 123

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. 3) The rise of multi-touch attribution. We live in a digitally dominated world.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Oktopost

AUGUST 26, 2021

Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

Contingency Planning 118

Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

ScanmarQED

FEBRUARY 27, 2024

Let’s look at each of them in turn: Walled Gardens Walled Gardens, or ecosystems, like Meta, control access to data and interactions within their boundaries and have caused a significant challenge to MTA, making it virtually impossible for marketers to track and attribute conversions across channels. On Friday, they see an ad on Facebook.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

DiscoverOrg

SEPTEMBER 26, 2017

Subscribe to our YouTube channel. We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events. So, how are we approaching this account-based everything plan? We’re using a simple framework.

Account Based Marketing 307

Account Based Marketing Ideal Customer Profiles Multi-Channel ABM 307

QuanticMind

SEPTEMBER 29, 2023

Google Launches New AI Tool to Improve YouTube Ad Optimization [:03] YouTube's new AI feature evaluates best practices in creative, such as logo usage, video duration, voiceovers, and aspect ratios, and then recommends "ideas to try." The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Webbiquity

FEBRUARY 17, 2022

Any business can easily create attention-grabbing multi-media posts; there’s no need to create boring announcements or status updates. If you’re producing any kind of video content, you’ll need a YouTube channel. Every business should have a profile on the main platforms to ensure their bases are covered.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

CoSchedule

NOVEMBER 15, 2022

Between managing multiple social media pages, a website, a blog, a podcast show, and a YouTube channel… Shayne Seymour has a lot on his plate. Multi-platform posting means that you can post to multiple social media platforms at once. Shayne shares a few tips and tricks when using Marketing Calendar as a social media tool.

Social Media 103

Social Media Social Marketing Campaigns Planning 103

The Marketing Blender

MARCH 22, 2024

#3 Choosing the Right Digital Marketing Channels Not all digital marketing channels yield the same results. They often listen to podcasts or YouTube videos. Select the ones that your target audience frequently uses. These could include LinkedIn, email marketing, content marketing, or SEO. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Oktopost

AUGUST 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Whether you are a small business or a large multi-national company operating globally, risk management and compliance need a rethink when it comes to social media. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

Social Media 84

Social Media Media Peer-to-peer Transparency 84

Only B2B

FEBRUARY 23, 2022

Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. A Multi-Faceted Influencer Marketing Strategy. Facebook, Youtube, and Twitter are among among the most popular social networking platforms. Must Read: B2B Lead Generation 101.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

ClickZ

JANUARY 19, 2021

30-second summary: Consumers are bombarded with digital information channels. In a pandemic world that’s increasingly more online than in-person, targeting potential customers then leading them through the multi-step journey to purchase a specific brand doesn’t have to be overly complicated but it’s rarely a straight line.

Lead Generation 122

Lead Generation Lead Ranking Lead Scoring Generation 122

Webbiquity

JULY 19, 2022

As an example, an enterprise software company with a yearly subscription fee might have these three examples as top marketing performance indicators: Number of users who renew their annual subscription at or before mid-term alerts; Percentage of customers who sign up for multi-year plans; and. This is where leading indicators come in.

Lead Ranking 289

Lead Ranking Lead Scoring ROI Enterprise Management 289

Matchcraft

MARCH 28, 2023

With the popularity of video content on platforms like YouTube and Tiktok, advertisers are finding new ways to reach their audience through video ads. The most frequently purchased video advertising is mobile web, with a quarter of media buyers investing over 61% of their digital budget in this channel.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech Advisor

MARCH 9, 2020

Multichannel marketing is defined as a marketing strategy used by brands to connect with customers or prospects across multiple channels. The goal of omnichannel marketing is to not only ensure brand presence and channel utilization, but to also deliver a ‘good experience’ to customers and potential buyers.

Multi-Touch Attribution 88

Multi-Touch Attribution Multi-Channel Enterprise Management Work Management 88

Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? Catch all episodes here. Meet Kenda Macdonald. Episode Summary.

Top of Funnel 62

Top of Funnel B2B Thought Leadership Transparency B2B 62

Oktopost

JULY 30, 2020

Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. . The relative speed and ease of production make webinars a perfect channel to share uniquely relevant content before it becomes stale in an engaging and interactive way. YouTube integration.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Martech

FEBRUARY 2, 2022

Multi-channel strategy extends brand reach and exposure for athletes. Some of her highlights have tens of thousands of views on YouTube. The Super Slam campaign is running nationally on broadcast TV and radio, on Denny’s digital and social channels, as well as the athlete’s social media. Image: Denny’s.

Social Media 103

Social Media Paid Search Agency Social Marketing Advertising Agencies 103

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. How can marketers better understand where to invest their budgets if they can’t be sure which marketing channel to attribute success or failure to. Why Multi-Touch Attribution Models Dominate the Landscape.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Bluetext

MAY 15, 2018

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion.

Youtube 23

Youtube B2B Marketing Tips B2B Thought Leadership 23

Vidyard

OCTOBER 21, 2018

Check out this week’s blog recap, where we dive deep into video length, multi-touch attribution, and Facebook’s recent video troubles. Read More Multi-Touch Attribution: What It Is and Why You Should Care What is multi-touch attribution and why does it matter? when watching YouTube Official Artist Channels.

Multi-Touch Attribution 51

Multi-Touch Attribution Newsletter Multi-Channel Youtube 51

Convince & Convert

NOVEMBER 6, 2017

A study by quintly found native Facebook videos (including Live) drove an average of a 1055 percent higher share rate than YouTube. He shares how they shifted their mindset from looking at social as a lead generation channel to more of an advocacy channel. Ask-the-Expert: Scott Sneddon on Multi-cloud.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Webbiquity

APRIL 30, 2020

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. You need a cross-channel approach to get maximum exposure. With special visual features, Instagram is a perfect choice for social media marketing, especially during lockdowns.

Tools 232

Tools Social Media Social Networks Work Management 232

Oktopost

OCTOBER 23, 2019

In that case, it’s best to determine what you’re getting from the platform and develop a plan to rely on your other channels. YouTube announces date for the end of support for third-party pixels. Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing Digital and Traditional Marketing: Exploration of a balanced marketing mix, allocating budgets effectively between digital channels, traditional methods, event marketing, and influencer collaborations based on client-specific needs for optimal impact. How much of our budget should be allocated to digital marketing?

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Sprout Social

OCTOBER 6, 2021

The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy. YouTube Shorts does allow TikTok watermarked videos, but they can’t be monetized. Let’s get started. Identify your target audience.

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. These elements serve as key factors in how your videos are discovered and perceived.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Digilant

MARCH 4, 2021

Take a Multi-Screen and Multi-Channel Approach. Paid Social across Facebook, Instagram, Tiktok, Snapchat, Twitter, YouTube. Interested in jumping on March Madness PMP inventory and Audience Segments or optimizing your channel and tactic mix? Roughly 70% of viewers are on a second screen while watching TV.

Multi-Channel 52

Multi-Channel Advertising Agencies Banners Public Relations 52

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. Now there’s micro-influencer marketing.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

nDash

DECEMBER 15, 2021

Build a video channel. Start a company YouTube channel, link to it from your website and social media platforms, and start uploading video tours of recent jobs you’ve completed, whether that’s a multi-million-dollar custom home or a major city infrastructure project.

Ad Building 92

Ad Building Planning Content Marketing Work Management 92

Valasys

MAY 26, 2020

One of the biggest challenges for modern marketers is orchestrating their Multi-channel advertising endeavors in a way that prioritizes the most valuable accounts. With the integration of the 6sense and LinkedIn campaign manager, the marketers will now be able to combat this challenge. About LinkedIn.

Ideal Customer Profiles 59

Ideal Customer Profiles Linkedin Work Management Marketing Management 59

TrustRadius Marketing

MARCH 2, 2022

For multi-photo posts, the tool will send your phone a push notification with all the information included. You can schedule multi-photo posts using the same push notification method as Hootsuite. The platform offers a usable free plan covering six different social channels and a more fully-featured paid tier at $12.50/month.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98