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3 insights from intelligent content conference

Biznology

Early that year, he was picking the winners for his annual CMA awards , and he noticed that they all were excellent in one way: they were splashy, multi-channel, agency-led, branded content campaigns. The search visibility of this company’s website went up and up overnight.

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Explaining Your B2B Marketing Job to People Who Don’t Work in Marketing

SnapApp

I specialize in content creation for a B2B marketing SaaS platform to help inform and educate our audience and create multi-channel demand gen campaigns. Engineers and coders. Much like digital marketers, engineers and coders use a variety of tools and technology to get their work done. Next question?”. .

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Should guest blogging still be part of your SEO strategy?

Biznology

(Photo credit: Wikipedia). Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. His team ultimately makes the call on whether something shows up in the search results or gets dropped for spamming the results.

SEO 80
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DMA 2013: Top Takeaways for B2B Marketers #DMA13

KoMarketing Associates

According to Wikipedia : Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. A few keys: Use Multi-attribution to show how social is impacting other channels. Did you attend the event?

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11 ways DaaS helps grow your business

PureB2B

Clearly delineated services that potential customers can search for or browse will help you gather all the transactional information you need to offer them the same kind of interesting content your retail counterpart does. So how does DaaS help you create search engine optimised content that’s worth engaging in?

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Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). This will help brands build natural links to their websites as the keyword statistics reflects on the searches the target audience naturally wishes to refer to.

SEO 59
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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

QuanticMind

Ever since Google made SSL Search its default mode back in 2011, Google Analytics has not been the goldmine of keywords that it once was. To garner what ideas Google Analytics can provide, check the Organic Search section of Channels. Looking Up Search Terms in Google Webmaster Tools. Getting Terms from UberSuggest.