ANNUITAS

OCTOBER 27, 2016

Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”. The moral of the story?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. This is more powerful than many marketing automation products, which are largely limited to a company, contact and activity history files. They can also load data to the system API.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JULY 15, 2013

But Vocus doesn’t quite match the profile of standard marketing automation products. It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. So it''s best to treat Vocus Marketing Suite as a class unto itself.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Engagio

MAY 12, 2020

Scout for Sales automatically brings together data from across the revenue technology stack and delivers insights into one place to improve team productivity. Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. These are obviously the main focus of decision management products.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

LeadSloth

OCTOBER 20, 2010

The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Certification is also part of the University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Customer Experience Matrix

DECEMBER 4, 2012

The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. But while I see just a few general systems trying to become vertical specialists, I do keep finding specialist products trying to serve additional markets. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 29, 2011

The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. The IMH sports a slick user interface with a very nice dashboard showing real-time updates of summary statistics for each channel.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Rev

JUNE 14, 2019

This news, on the heels of an announcement that Google had also entered into a first-of-its-kind, multi-year revenue-sharing agreement with ad management platform Marin Software. You’ve got to get it right the first time – and if you don’t, that new product idea is dead in the water. Head spinning yet? Account-based marketing?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Customer Experience Matrix

JULY 20, 2009

Leads can enter from channels other than email. Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 3, 2008

The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations. Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. He is East Coast Bureau Chief for BtoB Magazine. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. He is East Coast Bureau Chief for BtoB Magazine. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Sales Forecasting.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

JULY 21, 2011

George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace. You can definite it using these distinct qualities: It’s multi-channel and cross-platform. What’s the Social Marketplace?

Salesforce.com 28

Salesforce.com Multi-Channel Hubspot Webinar Metrics 28

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. The planning module was the original product. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

JANUARY 24, 2015

Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses. This scope covers email, Web forms, multi-step campaign flows, and CRM. The system integrates via Zapier with ecommerce products. Hatchbuck was founded in 2011 and launched its product in 2013. It also includes its own lightweight CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

APRIL 27, 2017

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. They don’t mind giving up their data—as long as that leads to better support and product development.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The logical consequence is to make lead scoring and nurture campaigns standard features within the Sales offering and discard Pardot as a separate product. Here are my observations. The big news was for geeks.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2014

The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

ClickZ

JUNE 20, 2019

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. It also supports multiple channels and devices. Source: Epsilon.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Each Decision system builds its own multi-source database and each integrates separately with the Delivery systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Customer Experience Matrix

NOVEMBER 29, 2010

Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. This might foreshadow attrition problems at other vendors.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

MAY 26, 2011

Over time, products emerge that combine these functions and displace the individual point solutions. Even though the point solutions may be better at their particular task than the corresponding suite components, the time, cost, and risk savings of preintegrated products are irresistible to most buyers.*

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. This is more than many other products offer. It’s pretty limited.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 18, 2012

Infor has recently renewed its commitment to the Epiphany line, increasing investment in the product and its marketing. The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. Let’s start with the marketing automation product, Infor Epiphany Marketing.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

NOVEMBER 30, 2006

Sage Software( www.sagesoftware.com ) is one of those amorphous software companies that have grown by acquiring many products and keeping them pretty much separate. But under that umbrella its Web site lists thirty different products, including well-known brands Peachtree, DacEasy, Accpac and MAS for accounting, ACT!

Enterprise Management 120

Enterprise Management Work Management Rules CRM 120

Lead Liaison

JULY 18, 2018

This is where you gonna have product demonstrations. And for the invitation process, we really do recommend going with a multi-channel approach. I even have a checkbox field here for Product of Interest. They can select multiple products if they need. We tend to have handouts for everyone.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Convince & Convert

OCTOBER 22, 2013

What factors – ideation, production, promotion – are key to realizing a return on your investment? I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). The numbers can suggest value, but often you go with your gut. Can I choose all of them?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Customer Experience Matrix

APRIL 14, 2009

Sadly, some vendors didn't get the memo and have built products that straddle my categories. Conditions can also define waiting periods in multi-step campaigns. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. Consider LeadLife.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Webbiquity

FEBRUARY 28, 2017

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help. 2) Time Doctor. Google Review Count: 183.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Webbiquity

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. A multi-channel marketing platform primarily for B2C marketers. Schedule and publish content across social channels. 8) Curalate. 9) Mention.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Lead Liaison

MARCH 14, 2018

It takes about 10 months for new reps to really be productive and get up to speed. You want to have some multi-variant testing, not AB testing the ABCD all the way up, multi-variant, try different things but don’t make it too complex, if then, logic and things like that. You got to have that multi-channel.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Full Circle Insights

MARCH 23, 2021

Company Offers a Combination of Three Popular Products — Funnel Metrics, Campaign Attribution and Digital Source Tracker — at a 15% Discount. Customers who purchase Full Circle Enterprise will receive a 15 percent discount on the cost of buying the three products separately. “In SAN MATEO, Calif., 23, 2021 — Full Circle Insights®, Inc.,

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40