Smarketing: Five Sample Steps to Reach Marketing and Sales Alignment
Golden Spiral
JANUARY 18, 2022
A Five-Step Sample Process for Smarketing. These emails are designed to nurture the Marketing Qualified Lead (MQL) into a Sales Qualified Lead (SQL). The MQL would score lower if emails are not opened or offers are not downloaded. Aligned processes and tools keep prospects informed, curious, and engaged with your solution.
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