MQL Related Topics 
The Effective Marketer
MARCH 22, 2012
MQL to SAL: 66%. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. MQL to SAL: 85%. SAL to SQL: 49%. SQL to Close: 20%. The numbers above mean that out of 1,000 inquiries, the typical organization will close 2.9 SAL to SQL: 62%. SQL to Close: 29%.
The Effective Marketer
JUNE 1, 2012
Make sure that you have documented (yes, written somewhere so that everyone can see) a few important definitions such as: What is a lead (and expand it to include MQL, SQL, SAL and any other relevant lead stages)? If not, stop what you are doing and meet with the sales leadership. What does the sales and marketing funnels look like?
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