SnapApp

DECEMBER 4, 2017

Mobile will account for 72% of US digital ad spend by 2019. Takeaway : As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. . About 53% of emails are opened on mobile devices. Or, at least put it to the test :). . . #10. Campaign Monitor. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

MAY 1, 2018

As he describes it the job itself – a digital media strategist consulting with brands on search, display, YouTube, and mobile campaigns. – The tipping point at Google happened for Jay when he was showing his roommates a funny YouTube video. “I Giving up someone else’s dream job, and stumbling onto a path. And I hyped it.

Practices 89

Practices Best Practices Paid Search Agency Planning 89

SnapApp

MAY 1, 2018

As he describes it the job itself – a digital media strategist consulting with brands on search, display, YouTube, and mobile campaigns. – The tipping point at Google happened for Jay when he was showing his roommates a funny YouTube video. . “I Giving up someone else’s dream job, and stumbling onto a path. . And I hyped it.

Practices 89

Practices Best Practices Paid Search Agency Planning 89

SnapApp

SEPTEMBER 1, 2016

Have you heard of that “Pokémon GO” mobile game? From the throwback videos their YouTube channel to the return of their classic glass bottle, Coca-Cola has nostalgia down to an art. Just kidding. Of course you have. It’s all the rage right now. You’ll read all kinds of articles about why that is, too. It brings people together!

Planning 54

Planning Marketing Budget Trigger Marketing Paid Search Agency 54

SnapApp

MAY 4, 2011

Links to download software, whitepapers, mobile apps, etc. Embedded media, such as YouTube videos. Social network integration, including both Like/Follow connection buttons and results sharing to Facebook and Twitter. Lead generation form. Links out to from results page to your site.

Display 48

Display Ads Banner Ads Effectiveness 48

SnapApp

DECEMBER 5, 2016

About 53% of emails are opened on mobile devices. The takeaway: Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017. As it’s become the preferred method by recipients for reading, be sure you’re using templates that are mobile responsive to best accommodate your audience.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

SnapApp

DECEMBER 14, 2016

The stats are all going the direction of mobile and have been going for some time. Most website visitors visit with a combination of mobile and desktop- but so much of website traffic is mobile that you can't afford to have a website that doesn't look good or doesn't work on mobile. Mobile Video. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

MAY 18, 2017

HomeAway launched a YouTube video featuring Kid President that ran alongside their Kids Rule vacation photo contest , which then drove to a neatly designed, kid-focused landing page. . . People spend less time in front of their TVs and computers – and more time mobile. . Make your campaign mobile friendly, at minimum.

Creativity 89

Creativity Campaigns Examples Microsite 89

SnapApp

MAY 18, 2017

HomeAway launched a YouTube video featuring Kid President that ran alongside their Kids Rule vacation photo contest , which then drove to a neatly designed, kid-focused landing page. . . People spend less time in front of their TVs and computers – and more time mobile. . Make your campaign mobile friendly, at minimum.

Creativity 48

Creativity Paid Search Agency Campaigns Examples 48

SnapApp

DECEMBER 22, 2016

Explore their detailed posts on mobile and social trends, revenue performance management, and more. Recommended reading: The importance of micro-moments: The mobile customer journey. #83. Recommended reading: Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands. Demand Gen Report. Search Engine Roundtable.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

MAY 19, 2017

Thanks to mobile devices and social networks, an average user now views about 20 hours of digital media each week. . Below is an example of an interactive video made using YouTube. Instagram alone has birthed tens of thousands of entrepreneurs who market their products entirely by telling their brand stories through images. .

Storytelling 66

Storytelling Budget Programs Interactive Marketing User-Generated Content 66

SnapApp

JULY 7, 2017

One of the ways we like to qualify leads is to present a targeted audience with a multiple choice questionnaire that challenges their knowledge about a particular subject such as affiliate marketing, mobile advertising, branding, SMS marketing, Social Media, etc.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

JANUARY 25, 2017

But the real kicker, and the #1 reason you NEED to read this article, is that mobile users are now responsible for well over 50% of all traffic. . And when it comes to mobile users, short “snackable” content is king. This GIF was created by using a YouTube video, and was made in Giphy in less than one minute: . .

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 48

SnapApp

JANUARY 30, 2018

Data-driven : uses data to tell a story, sometimes starting out by illustrating the prevalence of a particular trend (eg: mobile phone usage) and building up to talk specifics that relate to the infographic’s purpose (marketing SMS open rate). To do this, you can pick a proven structure to get started: .

Traffic 125

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 125