Industrial Marketing Today

MAY 26, 2011

Take it up a notch and develop a mobile app for it. You can add text messages, full contact information, links to your social media profile, YouTube videos and invitations to webinars and events. Go mobile with technical content: Make application notes and technical articles into mobile marketing assets.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

JANUARY 3, 2012

The most important ones are: Bite sized content is easier to consume online and on mobile devices. Post videos to your branded YouTube channel. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. There are many advantages to this content marketing strategy.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

APRIL 26, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Incorporate mobile solutions since many decision makers are not tied to their PCs during the workday. If nothing else, it makes the mobile sales force much much more productive. Swimming against this tide by trying to set up face-to-face meetings is an exercise in futility. His comment to me was “This is fantastic!

Social Media 60

Social Media Social Marketing Media Planning 60