The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.
Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!
This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
OCTOBER 31, 2015
In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Robert believes many brands still only give lip service to mobile. This week’s show.
Why Mobile Advertising Is Critical for B2B Marketers
OCTOBER 20, 2015
Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.
Revenge of the YouTubers: The Growing Power of Social Influence Marketing
MAY 8, 2015
Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. His YouTube channel, Clash of Clans Attacks , has over 600,000 subscribers. Mainstream Celebrity vs YouTube Personality.
The Mobile App Your Marketing Needs
Digital B2B Marketing
JULY 31, 2013
According to Nielson , smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. What are you waiting for, you need a mobile app. As marketers, collectively, our perspective on mobile apps versus mobile web has had the wrong focus. YouTube (46.4%).
Are Instant Messaging Apps the Future of the (Mobile) Internet?
AUGUST 27, 2015
Mobile implies real time, and you don’t get much more real time than instant messaging (IM). In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. In other words, to do many of the things people tend to do on the mobile Internet.
How to Annotate a YouTube Video [Quick Tip]
OCTOBER 24, 2014
Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. Once you''ve uploaded your video to YouTube, the annotation tool lets you easily layer text, links, and spotlights to your videos. We annotated one of HubSpot''s YouTube videos to show you how the process is done.
This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter
JANUARY 17, 2015
It has been expanded into web and mobile versions, numerous special editions that include symptoms, home health, and veterinary care, and it has been translated into 16 languages. The post This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter appeared first on Content Marketing Institute. This week’s show. Content Marketing in the News.
Will Ad-Blocking Software Destroy Mobile Advertising?
SEPTEMBER 25, 2015
But the world is going mobile, and with it so too are the advertising dollars. According to a recent report by IAB, global mobile ad revenue reached $31.9 All of this got me wondering about the state of mobile ad blocking software. For good or for ill, the Google ban sent Adblock Plus into a kind of mobile app wilderness for a couple of years, that is until the project reemerged in the form of an open source mobile browser for Android back in May of this year (the Adblock Plus software was originally created by Wladimir Palant in 2006 as an open source project.
Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
JUNE 25, 2013
But over at YouTube, they’re finding shorter isn’t always better. “It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. How to Succeed on YouTube.
How to Use YouTube Cards to Make Your Videos More Interactive
JUNE 30, 2015
YouTube gave marketers a great gift with the annotations feature. However, the challenge with this feature is that it does not work on mobile devices. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. YouTube cards are a new way to make your videos more interactive […]. How to Use YouTube Cards to Make Your Videos More Interactive by Jayson Duncan - Maximize Social Business. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Video
How To Reach Millennials + Moms – The YouTube Formula
B2B Marketing Insider
JUNE 10, 2015
While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. This was one of the top 10 ads on YouTube,” he said. What is Generation C? Gen C has a “curation mindset.” The key is to give them the power to decide.
Internet video killed the TV star. The rise of YouTube for B2B advertising
Earnest about B2B
DECEMBER 12, 2014
“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.
YouTube - What is LinkedIn? Part 2
Buzz Marketing for Technology
JULY 2, 2008
Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! LinkedIn Mobile Demo for the iPhone. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality.
Facebook Uses Mobile Video to Take Over the World
MAY 15, 2015
The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. World Gone Mobile Video. As the world shifts from desktop to mobile, video is clearly gaining ascendency as the preferred means of consuming online content. Globally, mobile data traffic will increase 11-fold between 2013 and 2018.
44+ Mobile Marketing Statistics for the B2B Internet Marketer
FEBRUARY 29, 2012
Should B2B marketers be focused on a mobile marketing initiative? That said, it is important to realize that internet marketing, search engine marketing, and social media marketing, are moving rapidly to browsers and applications on the mobile device. Last month I illustrated how mobile device usage was increasing in our clients’ web traffic reports. 2012 U.S. source ).
GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
JULY 21, 2015
Playing around on Facebook is much easier and nicer than slogging into Google+ and while YouTube might be easy to consume, becoming a YouTuber still isn’t as easy as it could be. If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and Microsoft Outlook. Motivated?
Designing Your Pinterest Pins “Mobile First”
MARCH 16, 2015
“The majority of the traffic to your content marketing will come from a mobile device in two to five years” and it’s time to think “mobile first” as part of your channel strategy says social media strategist Jay Baer. Clearly it’s time to make mobile a priority. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Designing Your Pinterest Pins “Mobile First” by Jeff Sieh - Maximize Social Business. Want even more proof? The latest comScore reported […]. Author information. Jeff Sieh. Pinterest
Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
OCTOBER 12, 2015
In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. billion unique mobile users (+3% year over year growth or +124 million). Google’s Mobile Testing Tool.
Integrating mobile video branding into the auto purchase funnel
JANUARY 29, 2016
Much of the discovery in this stage is still done at home or work via desktop, but it is shifting rapidly over to Mobile. The video format serves these moments especially well, and particularly serves the Mobile researcher as it is easier for the consumer to understand visuals over text. Part Two of Integrating Mobile Video Branding…. Part One. The Good for Me? To be continued.
Uncovered: The Future of Mobile Marketing
APRIL 11, 2014
How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. Also, it is startling to note how 57% of mobile users refuse to recommend websites that appear poorly on mobile devices. Mobile Marketing Types You Need To Consider. YouTube (49%).
Why Mobile and Search in Higher Education are Critical
SEPTEMBER 27, 2013
Think Mobile First. Google reports that 40% of education search queries happen on a mobile device. At Fathom, we see that anywhere from 40% to 70% of all traffic for higher education clients comes from mobile. If potential students are unable to learn more about your school, they will move on to the next competitor – one that provides a better mobile experience.
Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time
FEBRUARY 25, 2016
According to Akamai , 73% of mobile users say they've encountered a website that was slow to load. Shouldn't mobile websites load just as fast as their desktop counterparts? Your mobile website included. So, how are mobile websites performing today? How is Your Mobile Website Performing? points) for their mobile service provider. And who could blame us?
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. Online video content has led the way in how we use the Internet, including mobile Internet, so much that Cisco reports that 79% of all internet traffic will be video content come 2019. Why a Video First content marketing strategy makes sense.
Which Social Media Juggernaut is Winning the Mobile Battle?
SEPTEMBER 14, 2012
For mobile social media which service is best? The mobile landscape has a tendency to be all at once treacherous, thrilling, terrifying, exciting, rewarding and most of all in constant flux. As the future of social sites now hinges squarely on their success in mobile , it is certainly worth it to take a look at what’s going on in mobile for some of our favorite social powerhouses.
YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
MAY 19, 2013
With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Have you ever wondered how awesome it would be to simply click and buy the things you see in YouTube videos?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. YouTube and Video Marketing Trends. Pingdom ).
5 Reasons most content marketing is FAR behind where it needs to be
grow - Practical Marketing Solutions
JANUARY 4, 2016
Trushar Barot , Mobile editor for BBC World News Service described efforts to use WhatsaApp and Snapchat as push services for news. Trushar Barot, Mobile editor for BBC World News Service described efforts to use WhatsaApp and Snapchat as push services for news. No industry has been under more attack from emerging technologies than the press. But how do we get them to COME BACK again?
5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
AUGUST 3, 2012
This led me to brainstorm and do a little research on how companies (and B2B in particular) can take advantage of mobile technologies by integrating the medium into their marketing strategy. Mobilize your blog. There are plenty of sites online that let you create free mobile apps. Prepare your site to be mobile-ready. Create mobile-friendly content. Use QR Codes.
The future of content marketing strategy
grow - Practical Marketing Solutions
JULY 14, 2015
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. How to maintain a cost-effective content creation strategy. The myth of audience overlap.
Google Performance Summit Recap pt. 1 – Mobile is First Priority
MAY 25, 2016
Mobile is Google’s number one priority, and it should be yours as well. These latest updates show that Google is putting all of its eggs in the mobile basket. Rightfully so, considering that mobile traffic has long surpassed desktop traffic. Smart Insights ) One of the primary ways Google is prioritizing mobile is by giving users the ability to use bid adjustments for all devices, including tablet. They are also allowing users to target mobile users only. Prime examples of this include RLSA, Similar Audiences, Remarketing, Display, and YouTube advertising.
BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
JUNE 2, 2013
This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. In an effort to become the go-to media hub for young adults, BuzzFeed has partnered with CNN for a brand new channel on YouTube. Yahoo!
7 case studies prove mobile ROI to healthcare marketers
JULY 15, 2013
Is mobile marketing ready to change healthcare? 41% prefer care delivered via mobile devices (PWC). Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Does mobile marketing “show me the money.”