Trending Sources

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

Using Mobile Experiences to Grow Your List

It's All About Revenue

Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact. The Two Mobile Audiences. A popular YouTube channel. Mobile MarketingPandora.

List 99

The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)

Hubspot

Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content. To better understand what YouTube users want in a watchable online ad, let's take a look back at what worked in 2016.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. On mobile, Apple’s iOS last year began permitting the use of ad-blocking apps. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Consider that, according to recent findings from the Pew Research Center: • 86% of adults own a mobile phone (the percentage is even higher among business professionals), and more than half of them use their phones to access the Internet. Technical Mobile SEO.

Revenge of the YouTubers: The Growing Power of Social Influence Marketing

Synecore

I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. and YouTube, today’s top gamers command a loyal following of predominantly Millennials and Gen Zers that can (and often does) reach into the millions.

Add YouTube Closed Captioning—Create 30 Million Opportunities

Fathom

Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends for 2016. In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. Like, really special. UM, WHAT?

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

Are Instant Messaging Apps the Future of the (Mobile) Internet?

Synecore

Mobile implies real time, and you don’t get much more real time than instant messaging (IM). In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. In other words, to do many of the things people tend to do on the mobile Internet.

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

Mobile-first TV programming. Many other traditional media outlets, particularly newspapers, are beginning to embrace a mobile-first strategy, even a social-media first strategy, to help connect consumers with content in a new way. By Mark Schaefer. Here are five that caught my attention. Interactive dynamic video. link]. How cool would it be to actually play with objects in a video?

Will Ad-Blocking Software Destroy Mobile Advertising?

Synecore

But the world is going mobile, and with it so too are the advertising dollars. According to a recent report by IAB, global mobile ad revenue reached $31.9 All of this got me wondering about the state of mobile ad blocking software. For good or for ill, the Google ban sent Adblock Plus into a kind of mobile app wilderness for a couple of years, that is until the project reemerged in the form of an open source mobile browser for Android back in May of this year (the Adblock Plus software was originally created by Wladimir Palant in 2006 as an open source project.

Mobile and behavioral

Biznology

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Detection and prediction of human behavior from daily life activities is a challenging task but mobile usage can be used as a compass to this effort. Human behaviors are multifarious and myriad in nature.

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. How to Succeed on YouTube.

How to Annotate a YouTube Video [Quick Tip]

Hubspot

Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. Once you''ve uploaded your video to YouTube, the annotation tool lets you easily layer text, links, and spotlights to your videos. We annotated one of HubSpot''s YouTube videos to show you how the process is done.

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel

Vidyard

I stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious. Say hello to the Nest Cam – Greatest Hits.

The Mobile App Your Marketing Needs

Digital B2B Marketing

According to Nielson , smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. What are you waiting for, you need a mobile app. As marketers, collectively, our perspective on mobile apps versus mobile web has had the wrong focus. YouTube (46.4%).

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Nobody sees ads on TV, the internet, mobile, or traditional publishing like they used to. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. Probably 2018? Seriously.

Trends 108

This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter

Junta 42

It has been expanded into web and mobile versions, numerous special editions that include symptoms, home health, and veterinary care, and it has been translated into 16 languages. The post This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter appeared first on Content Marketing Institute. This week’s show. Content Marketing in the News.

ROI 47

Facebook Uses Mobile Video to Take Over the World

Synecore

The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. A World Gone Mobile Video. As the world shifts from desktop to mobile, video is clearly gaining ascendency as the preferred means of consuming online content. Here goes. exabytes per month by 2018. And With it Facebook.

P2P 67

The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction

Hubspot

That often manifests itself via mobile, where 90% of our time is spent on apps. Entertainment (which includes apps like YouTube): 44%. To add further insight, 70% of that time on mobile social apps is spent consuming media. All in all, we use our mobile devices to stay amused. Impulsive” -- a trait more of us seem to be experiencing with increased mobile use.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. to his 2.4m). These are powerful signals.

New research reveals Americans migrating to three social media platforms

grow - Practical Marketing Solutions

The rise of YouTube as a music channel. economics of social media facebook Internet marketing Marketing Strategy Mobile marketing Podcasts social media The Marketing Companion Twitter YouTube and video apple mark schaefer marketing companion podcasts research smart speakersBy Mark Schaefer. Is social media turning into a three-horse race? Who’s ready to rumble?

How To Reach Millennials + Moms – The YouTube Formula

B2B Marketing Insider

While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. This was one of the top 10 ads on YouTube,” he said. What is Generation C? Gen C has a “curation mindset.” The key is to give them the power to decide.

How to Use YouTube Cards to Make Your Videos More Interactive

WindMill Networking

YouTube gave marketers a great gift with the annotations feature. However, the challenge with this feature is that it does not work on mobile devices. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. YouTube cards are a new way to make your videos more interactive […]. How to Use YouTube Cards to Make Your Videos More Interactive by Jayson Duncan - Maximize Social Business. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Video

Uncovered: The Future of Mobile Marketing

LEADership

How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. Also, it is startling to note how 57% of mobile users refuse to recommend websites that appear poorly on mobile devices. Mobile Marketing Types You Need To Consider. YouTube (49%).

SMS 25

44+ Mobile Marketing Statistics for the B2B Internet Marketer

KoMarketing Associates

Should B2B marketers be focused on a mobile marketing initiative? That said, it is important to realize that internet marketing, search engine marketing, and social media marketing, are moving rapidly to browsers and applications on the mobile device. Last month I illustrated how mobile device usage was increasing in our clients’ web traffic reports. 2012 U.S. source ).

The State of Video Streaming

grow - Practical Marketing Solutions

YouTube faces criticism for changing their policies. Speaking of video stars, in late August YouTube clarified its Advertiser-friendly Content Guidelines. The guidelines, YouTube insists, had always been in place. However, the newly-clarified guidelines could prohibit a lot of standard YouTube fair from earning revenue. Kiki Schirr, {grow} Contributing Columnist.

Video 48

How to effectively integrate video content onto your website

Biznology

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. Start a vlog. Create a video gallery.

Video 64

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! LinkedIn Mobile Demo for the iPhone. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality.

YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week

Hubspot

With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Have you ever wondered how awesome it would be to simply click and buy the things you see in YouTube videos?

Why Mobile and Search in Higher Education are Critical

Fathom

Think Mobile First. Google reports that 40% of education search queries happen on a mobile device. At Fathom, we see that anywhere from 40% to 70% of all traffic for higher education clients comes from mobile. If potential students are unable to learn more about your school, they will move on to the next competitor – one that provides a better mobile experience.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. In an effort to become the go-to media hub for young adults, BuzzFeed has partnered with CNN for a brand new channel on YouTube. Yahoo!

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. YouTube and Video Marketing Trends. Pingdom ).

Stats 142

Designing Your Pinterest Pins “Mobile First”

WindMill Networking

“The majority of the traffic to your content marketing will come from a mobile device in two to five years” and it’s time to think “mobile first” as part of your channel strategy says social media strategist Jay Baer. Clearly it’s time to make mobile a priority. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Designing Your Pinterest Pins “Mobile First” by Jeff Sieh - Maximize Social Business. Want even more proof? The latest comScore reported […]. Author information. Jeff Sieh. Pinterest

5 Ideas B2B Firms Can Use to Prepare for A Mobile Future

Marketri

This led me to brainstorm and do a little research on how companies (and B2B in particular) can take advantage of mobile technologies by integrating the medium into their marketing strategy. Mobilize your blog. There are plenty of sites online that let you create free mobile apps. Prepare your site to be mobile-ready. Create mobile-friendly content. Use QR Codes.

Media 39