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Snapchat Reports Increase in Mobile Video Viewing via @MattGSouthern

Search Engine Journal

Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay. The post Snapchat Reports Increase in Mobile Video Viewing via @MattGSouthern appeared first on Search Engine Journal.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Nearly 60% of all website traffic currently comes from people using mobile devices. If your website isn’t optimized for mobile, you’ll miss that 60% and the potential leads you could get from those users. Various factors make a website mobile friendly. This is especially important for visitors using mobile devices.

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The Can’t-Miss List of Video Marketing Statistics (with Sources)

Marketing Insider Group

75% of people watch short-form video content on their mobile Source: Inside Intelligence Whether it’s a blog post , TikTok, or YouTube video, 66% of consumers find short-from videos to be the most engaging. Moral of the story: your video’s audio can make a major impact on views. Video Marketing Channels 15. Millennials are 1.9x

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Is it Time to Redesign Your Website? 7 Telltale Signs

Marketing Insider Group

Also, make sure your website offers a search function to help users quickly navigate to the pages they want to view. Visitors should have ample opportunity to engage further with your website by clicking on buttons, hovering over elements to reveal more information, and viewing compelling images and videos.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

In 2024, designing websites with a mobile-first approach is crucial, as a significant portion of internet users prefer accessing websites on mobile devices. And let’s not forget mobile devices – they turned the whole game on its head. Look at metrics like bounce rate, page views, and average session duration.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. View Count: This one’s a no-brainer. More views can mean greater reach, but remember, it’s not just about quantity. How many people are watching your videos?