Bannersnack

OCTOBER 1, 2020

Video advertising has come a long way since the black-and-white, jingle-filled TV commercials of the Mad Men era. Now, we’re used to seeing ads anytime, anywhere, even as we’re swiping through our social media feed on mobile devices. But how did we get here?

Mobile Advertising 105

Mobile Advertising Advertisements Advertising Video Marketing 105

Vidyard

AUGUST 31, 2020

Expansion to the company’s popular video collaboration and communication tools for business follow recent updates to Vidyard’s iOS and Chrome extension apps. Vidyard is now available on Android enabling business professionals to record and send personal video introductions, meeting recaps, team updates, and more from their Android device.

Video Marketing 67

Video Marketing Demand Tools Business 67

Vidyard

AUGUST 31, 2020

Expansion to the company’s popular video collaboration and communication tools for business follow recent updates to Vidyard’s iOS and Chrome extension apps KITCHENER, Ontario. – Business professionals can record and share unlimited videos for customer presentations, employee onboarding, team updates and more, in just a few clicks.

Video Marketing 65

Video Marketing Demand Tools Business 65

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Martech Advisor

JANUARY 13, 2020

Increased mobile video viewership is leading to more ad inventory, which is great for brands. However, a rise in ad failures due to buffering has the potential to undermine the entire mobile video ecosystem, writes, Jodi Susman, CMO, Penthera. Mobile viewership is on the rise, as is ad inventory.

Mobile Advertising 57

Mobile Advertising Advertisements Advertising Demand 57

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Marketing Insider Group

FEBRUARY 12, 2024

In 2024, designing websites with a mobile-first approach is crucial, as a significant portion of internet users prefer accessing websites on mobile devices. And let’s not forget mobile devices – they turned the whole game on its head. We’ve seen screens evolve from clunky CRTs to sleek, touch-sensitive displays.

Marketing Websites 236

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 236

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Why Sponsored Updates? Why Outbrain?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Biznology

JANUARY 29, 2016

Much of the discovery in this stage is still done at home or work via desktop, but it is shifting rapidly over to Mobile. The video format serves these moments especially well, and particularly serves the Mobile researcher as it is easier for the consumer to understand visuals over text. To be continued. Like this post?

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Marketing Insider Group

JULY 21, 2020

Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. Personalize mobile messaging.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Marketing Insider Group

MARCH 11, 2024

E-E-A-T”); relevant internal and external links; and video, graphics, and other visual media. Nearly 60% of all website traffic currently comes from people using mobile devices. If your website isn’t optimized for mobile, you’ll miss that 60% and the potential leads you could get from those users.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Contently

JANUARY 12, 2017

In December, Zuckerberg made some telling remarks in a video chat with Sandberg: Facebook is a new kind of platform. On Monday, Recode reported that Facebook will begin sharing video ad revenue with media partners. That means that video businesses can see immediate returns, just like on YouTube.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Vidyard

MARCH 31, 2016

Hello and welcome to this week’s episode of Video Marketing How-To. Today we want to share a few tips for optimizing your video content so your audience has a great experience on mobile devices. That wraps up today’s episode of Video Marketing How-To! Which is a great segue to tip number two.

Mobile Marketing 50

Mobile Marketing Video Marketing Optimization Television marketing 50

Vidyard

APRIL 24, 2014

Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. So how do you make your videos especially responsive? So how do you make your videos especially responsive? height(player_height).css('line-height',

Optimization 65

Optimization Video Marketing Landing Pages Top of Funnel 65

NuSpark Consulting

JANUARY 11, 2013

With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Video is the most effective tool to achieve this. Videos can be posted for free and linked via social media and email marketing. Companies need to understand this paradigm shift and adapt.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Marketing Insider Group

APRIL 2, 2024

With mobile traffic dominating, a mobile-friendly website is crucial for wider audience reach and better search rankings. Mobile Optimization Your website needs to be like a chameleon, adapting seamlessly to whatever environment it’s viewed in, especially on mobile devices. billion searches every day.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Vidyard

APRIL 24, 2014

Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. So how do you make your videos especially responsive? So how do you make your videos especially responsive? height(player_height).css('line-height',

Optimization 65

Optimization Video Marketing Campaigns Top of Funnel 65

Vidyard

MARCH 12, 2015

Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. This probably doesn’t come as much of a surprise given that mobile optimization has been a hot topic of conversation for … I don’t know … years! Interesting.

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

Marketing Insider Group

NOVEMBER 29, 2022

If not, you may be able to make a handful of basic accessibility improvements, such as adding alt text to images or captions to videos, that make a major difference in enhancing accessibility. Your website isn’t mobile-friendly. Mobile-friendliness is a key factor in your website’s usability and SEO performance.

Marketing Websites 290

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 290

Marketing Insider Group

MAY 15, 2023

Video Marketing. Video marketing is the latest and greatest way to connect with your audience and showcase your products or services. After all, 82% of online traffic comes from video content. To learn more about how to perfect your SEO results, read our article here and watch the video below! Video Source: Adam Enfroy 7.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Webbiquity

FEBRUARY 6, 2024

There are image snapshots, video thumbnails, and image search results showing up all around search results. For a few years now, Google has shown image thumbnails in mobile search results. In addition, there are image search results blended within general organic search results – both on mobile and desktop devices.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. Meanwhile, 45 percent of all respondents plan to use video. No Matter How You Slice It, an Ad is an Ad.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

Adobe Experience Cloud Blog

JUNE 25, 2015

Author: Ellen Gomes I think you’ve probably heard the buzz… mobile marketing is HOT, and that’s true, but instead of convincing you why mobile is important (it is), I want to take a look at how marketers are communicating to their customers via mobile devices. Push Notifications. Push Notifications.

Mobile Marketing 48

Mobile Marketing Peer-to-peer SMS Video Marketing 48

Vidyard

APRIL 24, 2014

Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. So how do you make your videos especially responsive? So how do you make your videos especially responsive? height(player_height).css('line-height',

Optimization 50

Optimization Video Marketing Campaigns Landing Pages 50

Content Standard

MAY 22, 2015

Snapchat is upending a mobile video no-no by asking brands to film their ads vertically. Going vertical isn’t without its challenges, but the new perspective could have big payoffs as part of brands’ mobile video marketing strategies. Adding vertical video is easier said than done.

Verticals 40

Verticals Mobile Marketing Video Marketing Blast Campaigns 40

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Vidyard

FEBRUARY 11, 2013

That’s why it is with great pleasure that I introduce to you our new “Video Thought Leadership“ series. A weekly look at the bigger picture of how video is impacting us as individuals, consumers, businesses and marketers. The post Video in 2013: Mobile, Social, Interactive appeared first on Vidyard.

Video Marketing 50

Video Marketing Thought Leadership Mobile Marketing Interactive Marketing 50

Go Beyond SEO

APRIL 16, 2024

Implementing a responsive design that adapts to different devices ensures that potential customers can access your website seamlessly, whether they are using a desktop computer or a mobile device. Use high-quality images and videos to showcase your services, facilities, and successful projects.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

APRIL 10, 2024

It will appear in the creator’s product list, store tab and video description – with YouTube promising more areas of discovery coming soon. No shopping video is needed. YouTube is introducing Affiliate Hub in Studio for both mobile and desktop. Affiliate Hub. Fourthwall.

Youtube 80

Youtube Features Merchandising Sample 80

Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. Take a look…. Check it out!

Mobile Marketing 48

Mobile Marketing Marketing & Strategy Marketing Strategy Video Marketing 48

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Vidyard

APRIL 5, 2013

Trends in mobile video What to expect How to keep up or be ahead of the game Causes of the rise The post [working title] Mobile Video Is On The Rise appeared first on Vidyard.

Video Marketing 50

Video Marketing Trends 50

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Experts consider these apps to be the next big thing for mobile.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Martech

DECEMBER 26, 2023

He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.” Customer expectations will climb, demanding more personalization across all channels, including mobile apps. “AI

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. There is no one-size-fits-all solution. SMS: Brevity is key.

Advertising Channels 109

Advertising Channels Optimization Tips Mobile Advertising 109

Martech

OCTOBER 4, 2023

Mobile and connected devices and the Internet of Things: Mobile has already begun to dominate search, and brands need to optimize their content for mobile devices. They also need to consider the rise of alternate mobile devices and the growing importance of voice search.

Trends 137

Trends Mobile Advertising Best Practices Work Management 137