Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. digital marketing directors) or vertical (e.g., According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Is your target audience horizontal (e.g,

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Convince & Convert

DECEMBER 13, 2023

If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. Sound Design is Big, But So is Accessibility Even if you’ve been working on adding the perfect music score or sound effects to your video, mobile users are prone to watching video content with their sound off.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. Half of consumers surveyed reported downloading a mobile app after seeing an ad. QR codes can promote app downloads.

Advertisements 88

Advertisements Advertising Brand Identity Branding 88

Kevin Indig

AUGUST 28, 2023

🔍2/ Analyzing the impact You can clearly see the difference between mobile vs. desktop FAQ rich snippets in Semrush for keywords Wikipedia ranks for.  The most significant development : PAAs dropped on desktop (-40%) and mobile (-62.5%) around August 1st, impacting ranking position and click distribution.

SERP 96

SERP FAQ Features Wikipedia 96

Litmus

AUGUST 11, 2022

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 Mobile: 4.4%. Over time, both reading environments have dropped significantly; mobile now holds a 4.4% Most popular mobile opens. It highlights global trends across all industries and verticals.

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Smart companies are leveraging mobile cameras to improve their customer experience. When getting users to a specific physical location isn’t possible, augmented reality can provide greater flexibility and reach through integration with mobile apps. Vertical Video. What’s new, however, is the movement towards more vertical video.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Webbiquity

NOVEMBER 17, 2022

Statistically, at least half of your visitors will be using something else, either a competing browser or mobile device. Not everyone will visit your landing page from the Chrome browser on a desktop PC. Browsers have also gotten better at rendering HTML consistently across platforms and operating systems.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Martech

NOVEMBER 5, 2021

Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. The personas (luxury shopper, digital nomads, empowered activists and self-care enthusiasts) were identified via Microsoft’s first-party data and analytics over the last 18 months.

Work Management 95

Work Management Verticals Mobile Advertising Marketing Management 95

Zoominfo

DECEMBER 21, 2020

The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. T-Mobile saw this opportunity with the aforementioned Sprint purchase. You may have seen the TV ads that show the United States largely enveloped in pink.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Buffer

NOVEMBER 1, 2018

But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. The rise of vertical mobile videos. The popularity of Snapchat and Instagram Stories has set our expectations for videos on smartphones to be vertical and full-screen. million times.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

illumin

OCTOBER 16, 2023

Retail ad spending is shifting and growing As stated above, retail is by and far the biggest ad spending vertical in the US, and accounts for 27.9% Another consideration for retail is the growth of mobile ads. Overall, ad spending on mobile and non-mobile platforms is keeping pace with past years, increasing by only 12.2%

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Stevens & Tate

FEBRUARY 13, 2023

Tips for Good Website Navigation Design The following are a few more examples of how you can create a good website navigation design that will improve your user experience: Use a responsive design – Your website navigation design may be well thought out for your desktop users, but it may not translate well to mobile devices.

Design 87

Design Marketing Websites Mobile Advertising Mobile Marketing 87

Litmus

JUNE 8, 2021

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. Could this be an emerging “new normal” for mobile environments? Mobile: 49.7%. market share.

Mobile Marketing 129

Mobile Marketing Email Marketing Lead Ranking Lead Scoring 129

PureB2B

FEBRUARY 17, 2021

Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Another difference that may be noted is that these stories can be optimized through both mobile and desktop, which are two totally different formats. There’s actually some truth to that.

Google 125

Google Content Marketing Content Verticals 125

Martech

NOVEMBER 16, 2022

In an ideal world, other websites within your vertical would link to you – it’s a natural fit. Stretching the relevancy gap when looking for link opportunities is often needed in competitive verticals in order to achieve high-quality links on a consistent basis. Myth 2: Links must be from relevant websites or they won’t count.

Link Building 105

Link Building Internet Marketing Ad Building Planning 105

Stevens & Tate

MAY 18, 2023

Mobile Optimization Mobile optimization is one of the digital advertising trends of 2023 that’s proving quite effective in the content marketing niche. By optimizing content for mobile, marketers and business owners can increase the visibility of their products and brands, helping drive the conversation.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Outbrain

AUGUST 14, 2021

LinkedIn has been innovative with a hybrid mobile and native advertising approach. Vertical Mobile Advertising. The world has gone vertical, and it’s more important than ever for advertising to adapt to this trend. Facebook and YouTube have adopted the ratio for mobile viewers too. Interactive Video.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

seo.co

OCTOBER 5, 2021

When Google released the so-called “Mobilegeddon” update, it penalized any site that didn’t appear properly on mobile devices. Because they survived the Mobilegeddon update, they believe their site to offer a great mobile user experience. How Google Defines Mobile Friendly. Unfortunately, this correlation doesn’t exist.

Correlation 97

Correlation Verticals Display Google 97

DAGMAR Marketing

AUGUST 11, 2023

In addition to five new industry verticals which were announced in March 2023, Google has now improved its process for reviewing images within LSAs. In fact, Google says that advertisers who have an image shown with mobile Search ads can see an average increase in click-through rate of 10%.

Guidelines 52

Guidelines Service Ads Verticals 52

Litmus

SEPTEMBER 8, 2021

The margin between mobile and webmail has been pretty tight over the past few months. In June, mobile and webmail were only 0.79 Mobile: 41.6%. Most popular mobile opens. Although mobile’s market share decreased by a hair, no significant changes happened for mobile opens. Webmail was at 36.1% for August.

Email Marketing 118

Email Marketing Mobile Marketing Lead Ranking Lead Scoring 118

Martech

JUNE 6, 2023

Marketers remember the watershed moment when Apple’s iPhone spawned the mobile marketing ecosystem, and therefore there’s good reason to wait until Apple throws their hat in the ring. Businesses in a number of verticals are adopting or considering VR for training and safety initiatives, Illenberger said. AR and VR in marketing.

Paid Search Agency 127

Paid Search Agency Merchandising Advertising Agencies Pricing 127

Unbounce

AUGUST 26, 2021

mobile and desktop). The vertical lines represent the range of the remaining pages, excluding extreme outliers. Video Doesn’t Stack Up for Mobile. Finally, let’s take a look at how video performs on mobile and desktop devices. form-fill and click-through pages) Pages with traffic from different ad channels (e.g.,

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Sprout Social

APRIL 22, 2019

There are three Facebook video ad specs you can use–vertical, square and landscape. If you want your ads to have a bigger impact, you’re going to need either vertical or square videos. And square and vertical formats are more suitable for mobile screens, leading to their success.

Facebook 105

Facebook Practices Video Marketing Ads 105

ClickZ

JUNE 13, 2020

Search & Social Advertising, Ecommerce marketing, SEO, and Mobile & Web Analytics stand strong as marketers’ favorite technologies across April, May, and early June. Mobile marketing. Mobile & Web Analytics. A seven-day rolling of the statistics showed that 41% are increasing their marketing technology spend budgets.

Mobile Advertising 112

Mobile Advertising Work Management eCommerce Advertising Benchmark 112

Litmus

JUNE 10, 2022

Mobile: 5.3%. Desktop is third, followed by mobile. Most popular mobile opens. Most popular mobile opens. The most popular mobile email clients are Apple iPhone (iOS Mail), Google Android, and Samsung Mail. Apple iPhone (iOS Mail) continues to take the lead as the most popular mobile environment at 53.4%.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

ClearVoice

MARCH 6, 2019

Vertical video is changing content marketing, whether we like it or not. Data suggests that users hold their phones vertically 94 percent of the time , so it stands to reason that the easiest way to reach audiences is to publish vertical videos.

Trends 109

Trends Examples Content Marketing Verticals 109

SocialPilot

JANUARY 15, 2024

Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Globally, more than 75% of videos are consumed via mobile devices. 92% of the videos viewed from mobile devices are shared with others. 70% of YouTube videos are consumed through mobile devices.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Biznology

MARCH 8, 2017

Customer segmentation and what are known as customer journey maps are common ways to engage with customers, enabled by mobile, social, and so-called big data insight into what customers care about. At the same time, we live in times where we observe a strong fusion among traditional verticals.

Verticals 110

Verticals Paid Search Agency API Advertising Agencies 110

Oktopost

MAY 11, 2022

Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Litmus

APRIL 7, 2022

Mobile: 7.1%. Most popular mobile opens. As for mobile, the top email clients are still Apple iPhone (iOS Mail), Google Android, Apple iPad (iPadOS Mail). However, even with this decline, it continues to reign as the most popular mobile email client. It highlights global trends across all industries and verticals.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

DAGMAR Marketing

JULY 24, 2023

These new LSA verticals are: Education People Care Pet Care Wellness Healthcare This expansion is a milestone for the healthcare industries, including the newly added Dental category , because they had not been able to run LSAs due to HIPAA restrictions. Message leads are sent via email and through the LSA mobile app.

Work Management 52

Work Management Marketing Management Service Ads 52

RebelMouse

JANUARY 10, 2024

Use Correct Sizing: Make sure the sticky sidebar fits the window vertically, because sometimes the bottom gets cut off on smaller screens. Common Mistakes When Using Sticky Elements Before implementing sticky elements, avoid these common mistakes: Avoid Overlapping: Make sure sticky elements don't overlap other essential elements on a page.

Positioning 85

Positioning Design Examples Practices 85

Martech

JUNE 23, 2022

While mobile is still a part of the decision journey, many consumers use their PCs to research and purchase high consideration items across categories. Use the verticals they’re researching. It isn’t just one vertical that’s affected, this is relevant to all advertisers. Vertical ads are different for each category or industry.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

Litmus

AUGUST 6, 2021

Mobile has remained the top dog all year long and even increased its share by 2% in July. Although mobile is up from June, when you compare to the beginning of the year, it’s actually down while webmail is higher than it was. Mobile: 42%. Most popular mobile opens. Opens by environment. Desktop has dropped significantly.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

ClickZ

JANUARY 8, 2021

Gen Z is already using AR on a regular basis through filters and lenses on popular platforms such as Snapchat, Instagram and Tik Tok, while Google is integrating AR into mobile search, starting with its popular 3D animals feature.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Litmus

JULY 12, 2022

Notably, Gmail webmail (but not Gmail app for mobile) is the one client that doesn’t need margin-left to ensure the bullets render inside the correct boundaries, which means your lists will include that extra left indentation. . <body Vertical spacing. This will help increase vertical spacing between each list item.

Class 97

Class Tagging Verticals Order 97