Traffic from mobile devices dropped 9% last year
Martech
MARCH 28, 2022
The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. It also found that returning users made up 92% of traffic coming from apps. Of the 12 sectors studied, mobile generated the most traffic for the luxury goods’ sites, with 76% of visitors coming from that channel.
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