Mobile is one of the hottest topics in B2B Marketing in 2011. And more people are moving their search and content interaction activities to their mobile devices. With all this excitement, B2B Marketers are looking to build mobile into their marketing plans but are facing challenges  in how to get started. Mobile Display. MORE >>

Within the last few years, the use of mobile technology in the workplace has risen dramatically. B2B mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research. So how should your business plan for the impact of mobile on B2B marketing? MORE >>

Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. Testing. Why or why not? MORE >>

had the pleasure of speaking at the same private client event as Dennis Haugan, the Senior Director of Web Marketing Strategy at T-Mobile USA, the American wireless arm of telecommunications giant Deutsche Telekom. MM: How has T-Mobile used content curation to cope with the changing landscape in tech media coverage? MORE >>

Google assigns and displays a custom/unique toll free phone number (a unique Google forwarding number that is dynamically generated for each ad group) in your ads on both mobile and desktop devices. The forwarding phone number will be clickable on high-end mobile phones with full Internet browsers capable of making phone calls. Get it? MORE >>