Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

Sales Management 107

Sales Management eCommerce Mobile Marketing Social Media 107

Webbiquity

DECEMBER 27, 2023

Use header tags, bullet points, and concise paragraphs to make your content more digestible for voice search algorithms. Mobile Optimization: Be Voice-Search Friendly on the Go A significant portion of voice searches happens on mobile devices, so mobile optimisation is imperative.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

DAGMAR Marketing

MARCH 6, 2023

We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process. What is Google Tag Manager? GTM makes updating and maintaining your tracking codes simple by letting you handle all your website or app tags in one place.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Customer Experience Matrix

FEBRUARY 19, 2015

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. This differs from the more common approach of serving one container that holds all possible tags.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Webbiquity

DECEMBER 9, 2020

Four are technical factors (mobile-friendliness, user experience, security, and loading speed). In addition to on-page factors (like content length and meta tags) and backlinks, this will help identify any technical issues which may be impacting your search rankings. If you have a low mobile traffic score, then you have two options.

SEO 272

SEO Traffic Tips SERP 272

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

BenchmarkONE

OCTOBER 20, 2020

One of these elements is meta tags. While meta tags have been around for a while, that doesn’t mean they aren’t effective when it comes to improving your search ranking. . Why You Should Use Meta Tags. The Page Rank algorithm no longer pays any attention to meta tags when assessing your page’s authority.

Tagging 60

Tagging SEO Marketing Budget SERP 60

Convert

NOVEMBER 18, 2020

With recent stay-at-home COVID-19 guidelines, millions of consumers are turning to the internet, mobile applications, or streaming devices to access content and make purchases. The Consent Mode changes the way Google tags behave based on the consent given by website visitors. What Is Google Consent Mode?

Tagging 66

Tagging Marketing Analytics Tools Privacy Work Management 66

Marketing Insider Group

FEBRUARY 12, 2024

In 2024, designing websites with a mobile-first approach is crucial, as a significant portion of internet users prefer accessing websites on mobile devices. And let’s not forget mobile devices – they turned the whole game on its head. We’ve seen screens evolve from clunky CRTs to sleek, touch-sensitive displays.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Moz

JULY 23, 2019

Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire.

Tagging 63

Tagging SEO Copyright Click Rate 63

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Web mobile optimization is a must.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Marketing Insider Group

APRIL 2, 2024

With mobile traffic dominating, a mobile-friendly website is crucial for wider audience reach and better search rankings. Mobile Optimization Your website needs to be like a chameleon, adapting seamlessly to whatever environment it’s viewed in, especially on mobile devices. billion searches every day.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. Hence the introduction of Google Tag Manager. First, what is Google Tag Manager?

Marketing Analytics Tools 51

Marketing Analytics Tools Tagging Work Management Marketing Management 51

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Brightedge

JUNE 18, 2020

4 min read Beginning in September 2020, Google will be switching to mobile-first indexing for all websites. Currently, 70% the sites appearing in Google SERPs are already mobile-friendly. Is your site ready for mobile-first indexing? What is mobile SEO? What is mobile-first indexing? As of 2019, data proved 52.6%

SEO 66

SEO SERP Marketing & Strategy Mobile Marketing 66

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. It also works with GA4, but unfortunately the implementation is much more complex and challenging due to Google Tag Manager. What to do? all blog posts) Yes(?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Scoop.it

JULY 21, 2020

Curating on mobile: the key to content curation consistency. In this guide, we’ll show you how to integrate mobile content curation into your process and how Scoop.it Why content curation on mobile is a must-have. Let’s go over some benefits of curating content on mobile. How to curate content on mobile with Scoop.it.

Curation 66

Curation Content Mobile Marketing Social Networks 66

Marketing Insider Group

MAY 1, 2023

75% of people watch short-form video content on their mobile Source: Inside Intelligence Whether it’s a blog post , TikTok, or YouTube video, 66% of consumers find short-from videos to be the most engaging. 80% of people prefer videos over written text Source: Vimeo Image Source: Neal Schaffer 13. Video Marketing Channels 15.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Method and Metric

JANUARY 8, 2021

Gone are the days of T9 and 2D video games; a lot of users are now working, recipe building, blogging, doom scrolling, paying bills, and shopping using their mobile devices. This means that if you want to engage users to become loyal customers you must be optimizing your site for mobile. What is Mobile SEO?

SEO 52

SEO Optimization Marketing & Strategy Mobile Marketing 52

Kaon

JANUARY 9, 2017

Original article published on Mobile Marketing Watch. . So it’s no wonder that mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US. When marketers create an app, there is no “end date.” It’s always a work in progress.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Martech

APRIL 10, 2024

Enhanced tagging. YouTube is introducing Affiliate Hub in Studio for both mobile and desktop. Creators with stores can tag products and merchandise across their entire video library at once, based on products detected in links from their videos’ descriptions. They are: Shopping Collections. The Affiliate Hub. Fourthwall.

Youtube 78

Youtube Features Merchandising Sample 78

Webbiquity

FEBRUARY 6, 2024

For a few years now, Google has shown image thumbnails in mobile search results. In addition, there are image search results blended within general organic search results – both on mobile and desktop devices. If you’re looking for alternatives, there’s also a way to add schema using Tag Manager.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Marketing Insider Group

MARCH 1, 2021

Other aspects of on-page SEO include: Meta-tags. Title tagging for links. Optimize for Mobile Rankings. Since 72% of people will access the web exclusively from the web by 2025 (and over half are doing so currently), it’s critical that you use local SEO services to target mobile users. HTML coding. Forum posting.

Google 326

Google Mobile Advertising Business Work Management 326

Top Rank Marketing

OCTOBER 30, 2023

This includes optimizing content, headings, meta tags, and URLs. Meta Tags: HTML tags that provide information about a web page to search engines and website visitors. Important meta tags include the title tag (title of the page) and meta description (a brief description of the page’s content).

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. The title tag that appears in search results is usually pulled from the HTML title of the web page. Best Practices for Title Tags. So why is all this happening? It depends who you ask.

SERP 295

SERP Features Google Top of Funnel 295

TrustRadius Marketing

DECEMBER 20, 2018

To collect customer data and to function at full capacity, websites use tags. Whether you are just starting to build a website for your business or have an established site – tags are one of the most important tools to integrate into your site. Tags can be a difficult and complex group of tools to keep in order.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

TrustRadius Marketing

DECEMBER 20, 2018

To collect customer data and to function at full capacity, websites use tags. Whether you are just starting to build a website for your business or have an established site – tags are one of the most important tools to integrate into your site. Tags can be a difficult and complex group of tools to keep in order.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management Marketing Management 40

BOP Design

OCTOBER 25, 2022

Use Alt Tags. Alt tags were first introduced as an accessibility tool to help visually impaired users. Over the years, search engines have used alt tags to crawl and index images on your website as they provide more context. It is critical to assign alt tags to your images to make sure you’re maximizing your SEO efforts.

Optimization 105

Optimization SEO Tips Tagging 105

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

Top of Funnel 108

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

DAGMAR Marketing

JANUARY 22, 2024

. #2 – Leaving the Title Tags and Meta Descriptions Behind Don’t let your optimized title tags and meta descriptions get lost in the transition. If there are pages on your website that rank well for specific keywords, if those keywords are in the title tags for those pages they probably have a huge influence on those rankings.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

SocialPilot

MARCH 12, 2024

If these restrictions do not bother you, here are the steps to schedule your reel on Instagram using the native feature: Step 1: Open your Instagram account on the mobile application, tap “+” (create), and then Reel. Step 1 Open your Instagram profile (through which you have scheduled the reel) on mobile.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Martech

NOVEMBER 27, 2023

Mobile app improvements HubSpot added functionality to its mobile app that will make managers and team members more productive, including the ability to: Initiate calls from inside the HubSpot mobile app (beta). Upload, download and manage your files in the mobile app using the same files tool as in the desktop browser.

Enterprise Management 84

Enterprise Management Hubspot Paid Search Agency Work Management 84

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. You might’ve had to email the image to yourself, download it to your mobile phone then upload it to Instagram. As an added bonus, you can also add internal tags to help organize your posts by topic or campaign. Then click Next.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Navigate the Channel

DECEMBER 15, 2023

This includes optimizing title tags, meta descriptions, header tags (H1, H2, H3, etc.), Meta Tags : Meta tags, such as meta titles and meta descriptions, provide concise summaries of your content to search engine users. and ensuring proper keyword usage throughout your content. How does SEO complement content marketing?

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Martech

FEBRUARY 23, 2024

AI is a technology of staggering complexity, but what we continue to see is ways AI simplifies things for its users — from metadata tagging to coding to sentiment analysis. These will include: Access to Pulse via the Tableau mobile app. Why we care. Future features. Goals and threshholds for metrics. Additional metrics types.

User-Generated Content 90

User-Generated Content Customer Surveys Act-On Tagging 90

Spiralytics

JULY 19, 2023

Optimize the site for mobile According to a Hitwise report, 58% of Google searches are made on mobile devices. So, as a website manager, it’s your responsibility to make sure your website caters to mobile users. Plus, search engines also incentivize mobile-friendly websites and make them discoverable in front of people.

CMS Development 91

CMS Development Optimization SEO Practices 91