Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv. Why we care.

Ads 103

Ads Ad Frequency Television marketing Deep Linking 103

Marketing Insider Group

NOVEMBER 30, 2021

Optimize your content for mobile. Here’s how Wayfair did it (really well): Brand awareness surveys. Businesses can measure brand awareness with surveys aimed at learning how well consumers recognize their brand. These surveys look to a target group that expands beyond a brand’s current customer base. Image Source.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Martech

DECEMBER 20, 2023

Based on a survey of 1,000 consumers, endorsements by influencers and celebrities can present a risk to holiday sales. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Sample 94

Sample Customer Surveys Mobile Marketing Statistics 94

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Martech

FEBRUARY 23, 2024

These will include: Access to Pulse via the Tableau mobile app. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech! Goals and threshholds for metrics.

User-Generated Content 90

User-Generated Content Customer Surveys Act-On Tagging 90

Martech

DECEMBER 26, 2023

He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.” Customer expectations will climb, demanding more personalization across all channels, including mobile apps. “AI

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Marketing Insider Group

MAY 17, 2021

Brand awareness – Maximum brand awareness for sponsors and exhibitors on the event platform and mobile event app. Mobile event app. Also, provide a mobile event app for mobile engagement and give attendees on-the-go access. Lead generation – Increased lead generation for event sponsors. Break out sessions.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Marketing Insider Group

OCTOBER 27, 2020

Send Post-Event Surveys to Attendees. You can also include a link to a post-event survey or ask them to check out your additional content on the post-event webpage. If you used a mobile event app or hosted your event on a virtual event platform , you should have access to event analytics from your app or platform.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Deloitte meanwhile surveyed CMOs to gauge their responses to 2020. Care more about mobile. Mobile Mindfulness. Executive communications (44%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

DECEMBER 18, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. What expertise do you have in mobile optimization and creating a seamless omnichannel experience?

eCommerce 97

eCommerce Marketing AI Best Practices Consulting 97

Martech

DECEMBER 15, 2023

Mobile updates for forecasts and contact assignment notifications (beta) Make informed decisions away from your computer now that the HubSpot mobile app allows you to submit and check sales forecasts for all pipelines. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Top of Funnel 108

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

Marketing Insider Group

MAY 31, 2023

InMoment Image Source: InMoment InMoment is a cloud-based platform that businesses use to gather and analyze customer feedback from: Surveys Social media Review sites It’s basically a one-stop-shop for all your customer experience optimization needs. which offers 40+ templates, custom segment titles, and mobile editing features.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. Methodology: “150 marketing professionals responding to the survey who represent companies with 500 or more employees.” 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns.

Marketing AI 95

Marketing AI Enterprise Management CPC Cost Per Click 95

Vision Edge Marketing

MAY 9, 2023

The recent Harvard Business survey found only 24% of respondents regarded their organizations as data-driven. The findings from this year’s survey indicated that participants are making record levels of investment but most firms continue to struggle to derive value from their Big Data and AI investments.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Martech

JANUARY 4, 2024

For the first time, mobile shopping nosed ahead of desktop, driving just over 50% of sales. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! That’s an all-time record, as measured by Adobe Analytics (based on over one trillion visits to U.S. retail sites). Why we care. of online sales).

Pricing 90

Pricing Price Customer Surveys Cost 90

Marketing Insider Group

NOVEMBER 18, 2020

Ride the Rise of Mobile. Ride the Rise of Mobile. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Ensure that your content is responsive on any mobile device. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

FEBRUARY 6, 2024

Fifty percent or more of B2B customers, according to Winterberry, research products and services online before making purchase decisions (we knew that), look for information on social media, increasingly access content on mobile and are more likely to interact with brands delivering high-quality, personalized content. How has it been for you?

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

Sword and the Script | B2B

SEPTEMBER 12, 2023

The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. Below are findings from the report, along with commentary and links to other supporting surveys I’ve previously written about or shared.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Most likely, your mobile team is already doing this without much guidance or forethought. We’ve found that 65% of mobile workers are successfully selling to existing customers. After all, your mobile team is in the field every day building trust with customers by solving problems for them.

Work Management 105

Work Management Service Cross-Selling Training 105

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. But it raises significant issues for mobile marketing too. Having already lost identifiers on iOS, mobile marketers should know what to expect.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Martech

NOVEMBER 1, 2022

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. Mobile first. The device on which gamers said they played the most was mobile (43.2%), followed by console (31.1%) and PC (24.8%). Why we care. But that’s not how most games are experienced.

Customer Surveys 111

Customer Surveys Ads Mobile Advertising Banners 111

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Please take this short survey so we can have your input on the state of martech salaries and careers.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Martech

JANUARY 9, 2023

MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. Dig deeper: MarTech Replacement Survey. Mobile marketing. Creating an engaging experience for mobile prospects and customers is a must-have capability.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 117

Biznology

FEBRUARY 15, 2018

The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity. Statistics from the resonance portion of the survey showing the emotional connection to promotional products: 71% felt happy.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Our final word: audit your current marketing attribution solution — and if it isn’t accurate and doesn’t work seamlessly with your CRM, change it ASAP. . ( * The 2019 CMO Survey, Deloitte). Make mobile marketing a priority. Here are some quick, high-value tips for mobile optimization: .

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

sagefrog

FEBRUARY 28, 2024

By incorporating elements like polls, surveys, and gamified experiences, brands can create more dynamic and immersive email content. From quizzes that provide personalized product recommendations to surveys that solicit feedback, interactive emails offer endless possibilities for creative engagement and further refine audience segmentation.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

OCTOBER 4, 2023

Diving deeper into omnichannel loyalty An omnichannel loyalty strategy integrates online and offline activities to reach customers through emails, social media, mobile apps and more. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Loyalty 105

Loyalty Touchpoints Mobile Marketing Interactive Marketing 105

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Why are these platforms important?

Mobile Advertising 96

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 96

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. At the core of this efficiency drive is a desire to do more with less costs.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

illumin

FEBRUARY 6, 2024

Some of the most effective marketing messages to send via SMS are: Surveys Remarketing Discounts or sales Exclusive promotions Why marketers choose SMS marketing There are several reasons why SMS marketing is a good choice for marketers looking for another avenue for customer communication. The platform’s users sent over 2.2

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

Martech

MARCH 11, 2022

IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. mobile gamers who are uncomfortable with sharing data can be persuaded to do so. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. Statista) Mobile gamers play 10+ hours a week, on average.

Mobile Advertising 109

Mobile Advertising Advertisements Advertising Ad Exchange 109

SnapApp

APRIL 29, 2011

Pangea Media, the largest quiz and quiz technology company on the web, today announced its SnapApp marketing platform for customer engagement and acquisition is now accessible to users tapping into Facebook on mobile devices. ?No More than 250 million, or almost half of all Facebook users, access their news feeds via mobile devices.

Mobile Marketing 48

Mobile Marketing Customer Surveys Facebook Media 48

Martech

OCTOBER 31, 2023

Here are the top three reasons, according to the survey of 2,240 TikTok users: To treat themselves (51%). Furthermore: 60% of TikTok users who plan to shop for gaming after the holidays plan to purchase either mobile games (45%) and/or make in-game purchases (38%). Why are TikTok users shopping in late December and January?

Planning 109

Planning Video Marketing Hubspot Mobile Marketing 109

Martech

MARCH 27, 2024

The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. The report aims to establish standards and recommendations for ad types across mobile, PC and web-based games that are effective for advertisers while preserving the game experience for gamers. The study also points to eMarketer’s projection that U.S.

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

Aberdeen

MARCH 30, 2023

Mobile technology has become a vital component of how we connect, collaborate, and operate in today’s fast-paced corporate environment. Instead, we’ve made mobile phones and devices our major means of communication at work.

Business 89

Business Customer Satisfaction Efficiency Work Management 89

Martech

MARCH 27, 2023

Easier social media publishing and email replies on mobile (beta) Using the new HubSpot mobile app features, your team will be better equipped to create and correct social media posts on the go. Encourage greater adoption and data collection by using the new beta release to send and reply to emails within the mobile app.

Enterprise Management 89

Enterprise Management Hubspot Terms and Conditions Sample 89