KoMarketing Associates

MAY 7, 2019

IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising. million on digital/mobile video. In 2019, marketers are projected to spend approximately $17.8

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Martech

MARCH 28, 2022

Desktop isn’t going away and don’t expect your app to get you new customers, that’s according to a new study by Contentsquare. The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. The study also found that desktop had a 91% higher average order value than mobile.

Traffic 97

Traffic Mobile Marketing Advertising Benchmark User-Generated Content 97

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. T-Mobile Coverage Map. T-Mobile wanted to lean into the customer experience and to fully realize this goal they needed to have a tool that gave them the agility to identify and address customer pain points quickly.

Case Study 74

Case Study Case Studies Studies SMS 74

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Reaching a tipping point, LEGO started restructuring and digital transformation focused on new revenue sources coming from movies, mobile games, and mobile applications. The company’s main innovation is their Mobile Order and Pay app. Need some examples?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Martech

MARCH 11, 2022

IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. A study by Facebook Gaming found that U.S. mobile gamers who are uncomfortable with sharing data can be persuaded to do so. A study by Facebook Gaming found that U.S. Processing.Please wait. reached a record $10.73

Mobile Advertising 113

Mobile Advertising Advertisements Advertising Ad Exchange 113

seo.co

OCTOBER 5, 2021

Roughly ¾ of mobile searches will result in conversion or other actions. Google and the respected Nielsen group recently released findings on a massive mobile search study: If someone is searching for your service or product, he or she is most likely to purchase, call, visit your store, etc., within ONE HOUR. But guess what?

Optimization 98

Optimization Case Studies Order Purchase 98

ClearVoice

JANUARY 23, 2019

Study: Don’t sleep on mobile ads’ effectiveness at bedtime. So, instead of counting on creating content that stops users, a new study proposes your best bet might be to change your ad distribution tactics to reach intended audiences when they have already stopped. What else to keep in mind?

Studies 58

Studies Paid Search Agency Ads Effectiveness 58

Marketing Insider Group

JULY 21, 2020

Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. Blame a few fuzzy data in a 2011 study. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Martech

JUNE 2, 2022

The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. The study, which examines traffic across more than 50,000 websites, also found: 27% of organic and direct traffic is invalid. 32% of organic and direct traffic from mobile is invalid.

Traffic 102

Traffic Studies Paid Search Agency Ads 102

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Webbiquity

FEBRUARY 6, 2024

For a few years now, Google has shown image thumbnails in mobile search results. In addition, there are image search results blended within general organic search results – both on mobile and desktop devices. An older eye-tracking study also confirms the impact of images on click-through.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Marketing Insider Group

JULY 5, 2017

Recent studies show that 86% of customers’ mobile time is spent on applications. To keep up with the times, small and big business owners are investing more and more in mobile app development. The post Factors to estimate how much your mobile app idea will cost appeared first on Marketing Insider Group.

Cost 168

Cost Mobile Marketing Planning Studies 168

KoMarketing Associates

JANUARY 17, 2017

A new study illuminates the growing reliance on smartphones in China and the potential for businesses to target this engaged audience. However, among all the mobile ad options, social media remains the most effective in spurring user action. Digital Channels Account for 40% of Advertising Spend in China.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. In this podcast, George B. ” 7 Reasons Marketing Return on Investment Is a Challenge.

Case Studies 84

Case Studies Case Study Studies ROI 84

Biznology

DECEMBER 8, 2017

I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Those who follow the SEO field have the impression that you can’t really do SEO in the age of mobile without them. Like this post?

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Contently

DECEMBER 22, 2017

People love to say we live in a mobile-first world , but most dark sharing happens on desktop devices. Even though copying and pasting is a bit more difficult on a mobile device than a desktop, dark social still accounts for more than a quarter of all mobile sharing. Location seems to play an important role in how we share.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

KoMarketing Associates

MARCH 7, 2017

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus.

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Create your display advertising mobile-first.

Mobile Advertising 98

Mobile Advertising Display Advertisements Advertising 98

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. The SMS campaign offering mobile coupons.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Izea

NOVEMBER 24, 2022

Mobile gaming is booming, driving developers, gamers and advertisers to keep their eyes peeled for the next big thing — and it may be coming from TikTok. Currently, users of the short-form video-sharing app with at least 1,000 followers can share live gameplay through mobile streaming. What we know. Pride Run (created by Voodoo).

Mobile Advertising 52

Mobile Advertising Mobile Marketing Social Media Planning 52

Biznology

JULY 15, 2013

Is mobile marketing ready to change healthcare? 41% prefer care delivered via mobile devices (PWC). 41% prefer care delivered via mobile devices (PWC). Examples of “interactive wireless media includes smart phones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Contently

APRIL 24, 2017

According to a Think with Google study conducted by Ipsos , my cousins’ behavior is par for the teenage course. The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. A poll by Defy Media found that consumers aged 13-24 watch 12.1 Television, at 8.2

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

SmartBug Media

MARCH 12, 2021

Studies since 2017 have shown that nearly half of all visitors on the web come from mobile, and those numbers appear to be on an upward trend. but mobile users face specific challenges. Luckily, we can break down how to reach peak mobile performance optimization and avoid pitfalls with five simple, discrete avenues of attack.

Optimization 97

Optimization Marketing Websites SEO Rules 97

Webbiquity

DECEMBER 27, 2023

According to a recent study, more than 40% of adults use voice search daily. By studying these insights, you can tailor your content to meet searcher expectations and increase the likelihood of your content ranking higher as a voice search result. Check out alternatives to test your site for mobile friendliness.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Contently

FEBRUARY 17, 2017

Turns out, I’m far from the only young consumer looking to escape the in-person process for the ease of mobile banking. According to a January 2017 Salesforce study, 31 percent of millennials use mobile as their primary banking option, nearly double any other channel.

Demographics 100

Demographics Customer Surveys Studies Advertising Channels 100

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

SEMrush

APRIL 29, 2019

To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research. We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms.

SERP 111

SERP Keywords Studies Research 111

Strategic-IC

NOVEMBER 21, 2022

Now this is what you call an ABM case study: How a technology brand started ABM from scratch and built a $4.5M+ (£4m+) pipeline (and.delivered $1m (£750,000) in closed-won revenue). This is the ABM case study and a very personal ABM story of BlueBotics, a global leader in autonomous navigation solutions.

Account Based Marketing 62

Account Based Marketing Case Study Case Studies ABM 62

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Conversion 161

Conversion Mobile Marketing Conversion Rate Case Study 161

Convince & Convert

APRIL 15, 2014

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. If a site is mobile friendly, why wouldn’t we see an increase in mobile conversions? You aren’t alone!

Conversion Rate 144

Conversion Rate Conversion Case Studies Mobile Marketing 144

Marketing Insider Group

FEBRUARY 12, 2024

In 2024, designing websites with a mobile-first approach is crucial, as a significant portion of internet users prefer accessing websites on mobile devices. And let’s not forget mobile devices – they turned the whole game on its head. We’ve seen screens evolve from clunky CRTs to sleek, touch-sensitive displays.

Marketing Websites 236

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 236

markempa

MAY 30, 2017

But when you have someone’s LinkedIn profile, or their Twitter, as people are mobile and they’re moving around, your data represents your relationships, and it’s very hard to start relationships over and over if people move from company to company. I personally use one called Full Contact, and that is useful.

Linkedin 297

Linkedin Research Studies B2B 297

Optinmonster

MARCH 22, 2021

Wouldn’t it be great to go from nearly zero email subscribers to converting over 3% of your mobile visitors in just a few months? PortraitFlip used OptinMonster’s spin-to-win discount wheel, mobile exit-intent popups, and split-testing best practices to do just that. Now, we want to show you exactly how they did!

Traffic 99

Traffic Sales Qualified Leads Leads Lead 99

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Mailmunch

JULY 9, 2021

Mobile devices are the future. Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. Worldwide, mobile traffic share is around 55% while desktop traffic, which had dominated historically, is about 42%. Source: Google.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

The Point

OCTOBER 11, 2022

It wasn’t long ago that we were preaching email to be “mobile-friendly.” Then it was “mobile-first.” Now, all B2B email should be optimized for mobile pretty exclusively. A recent (August 2022) statistic said that 81% of all emails are read on mobile devices , and that number will only increase.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246