Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. But at the end of the day, content marketing is storytelling ,” Heather says. “We Henry Ford didn’t invent the car. 4-7 in Cleveland, Ohio.

Storytelling 100

Storytelling Brand Identity Branding Paid Search Agency 100

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Biznology

JULY 27, 2016

Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real world. The impact of the game on brick-and-mortar businesses is exciting, but I find the implications for marketing — and especially storytelling — even more fascinating. Think it’s just for kids?

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Martech Advisor

NOVEMBER 5, 2019

Social media and mobile, combined with a staggering amount of data, have made it easier than ever to reach audiences. Learn More: Storytelling, and Rebranding. Break through with digital storytelling and personalized marketing automation. The Power of Storytelling. Storytelling isn’t a new concept for marketers.

Marketing Automation Services 67

Marketing Automation Services Storytelling Marketing Automation Automation 67

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

Storytelling 79

Storytelling Peer-to-peer Ad Frequency Ad Exchange 79

Marketing Insider Group

DECEMBER 29, 2020

Mobile video consumption increases by 100% every year. Recipients open over 60% of emails on mobile devices. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Brand storytelling allows you to connect with others on a deeper level.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. How do you think about mobile at Salon? The upshot?

Storytelling 66

Storytelling Mobile Advertising Advertising Agencies Startups 66

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. Why Melanie talks about native advertising and mobile devices. Click To Tweet.

Mobile Advertising 101

Mobile Advertising Advertising Agencies Advertisements Advertising 101

Marketing Insider Group

SEPTEMBER 3, 2015

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic. Every customer touch point must be included.

Mobile Marketing 100

Mobile Marketing Marketing Budget Marketing Strategy Marketing & Strategy 100

Spiralytics

JANUARY 11, 2023

Use storytelling to build a brand-customer relationship. Storytelling always works! So, no matter what you do, keep storytelling at the center of your emails to increase your CTR and conversions. Trend 3: Mobile Optimization. Around fifty percent of email users access inboxes on mobile phones. Final Thoughts!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. How can you deliver the targeted messages with precise timing and remain authentic with mobile users?

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

KoMarketing Associates

NOVEMBER 20, 2013

Despite a number of recent developments , I discovered that one thing has remained constant: At its core, B2B content marketing involves basic storytelling. One Note on Storytelling Originality. What types of resources were B2B marketers using to find (and discuss) the latest in content marketing? What Have You Learned?

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

SendX

NOVEMBER 26, 2020

This popularity stems from the fact that dark mode makes it easier to read, especially for mobile users. With a lot more folks spending time on their mobile devices, dark mode is the way to go. This eliminates the problems connected with the brightness of most mobile devices. Mobile First Almost every person has a mobile device.

Marketing AI 368

Marketing AI Email Marketing Trends Mobile Marketing 368

Choozle

OCTOBER 24, 2018

For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? This is true for any campaign but it’s especially true for mobile. Tips for mobile video.

Optimization 40

Optimization Ads Mobile Advertising Verticals 40

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. But that future may not be far off.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Marketing Insider Group

JUNE 19, 2014

Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world. The Power Of Visual Storytelling. The Power of Visual Storytelling from NewsCred. And here is just one example of why.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Use explainer videos and customer testimonials at mid-funnel.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Marketing Insider Group

NOVEMBER 28, 2022

Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. The best marketers today have moved past just “pushing product” into emotional storytelling. As I’ve said so many times, “we all know the world has changed due to digital, social and mobile technologies.

Paid Search Agency 328

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. A hot sauce line doesn’t make sense for everyone.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

Storytelling 64

Storytelling Brand Identity Branding Paid Search Agency 64

Kaon

MARCH 3, 2020

The world’s biggest mobile technology show, Mobile World Congress , did not take place this year. Built on a powerful, all-purpose platform, these interactive, product-storytelling applications convey crisp value differentiation messages to each constituent in the buying ecosystem.

Marketing Budget 40

Marketing Budget Trade Show Mobile Marketing Digital Transformation 40

Sprout Social

AUGUST 2, 2022

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. Brand storytelling. Brands that use storytelling well connect with their audiences around shared values and experiences. They do a few things really well when it comes to brand storytelling.

Youtube 138

Youtube Trends Marketing & Strategy Content 138

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Before the Internet, social media, and mobile devices, Ken Fisher was operating his very self as a prolific media company.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Marketing Insider Group

JANUARY 30, 2023

Data Stories that Compel Action: classic having the “right information, at the right time” is as important as ever; the rise of data visualization and using data storytelling, all connected to action. Building alerts that drive action in a continuous cycle with automation at the core. Yes, old ideas in a new context.

Thought Leadership 209

Thought Leadership Trends SME Paid Search Agency 209

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. They consume more pages per visit.

Storytelling 45

Storytelling Mobile Advertising Newsletter Click Rate 45

Biznology

JANUARY 4, 2018

“Motion provides meaning,” according to Google ‘s Material Design language for mobile application design. Motion guides our interactions with mobile devices. Marketers tend to value video most for its storytelling power. Motion is equally central to our experience of watching videos. Emotion and motion.

Video Marketing 153

Video Marketing Business Storytelling Mobile Marketing 153

Top Rank Marketing

AUGUST 17, 2023

Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly everywhere! Sales influencer Morgan Ingram always does a great job with his storytelling. The ‘Barbie’ movie captivates viewers with engaging storytelling. Looking to elevate your B2B brand’s storytelling?

B2B Marketing 77

B2B Marketing B2B Storytelling Marketing & Strategy 77

Onalytica B2B

DECEMBER 11, 2017

I am very excited about mobile marketing and how content marketing is evolving to embrace voice search and AI technologies. I consume and create a lot of content on my mobile phone and it is even becoming my number one purchasing device. WHAT AREAS OF DIGITAL MARKETING ARE YOU MOST PASSIONATE ABOUT?

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Marketing Insider Group

MAY 10, 2021

Optimize for mobile: Optimizing for mobile is a must to get the lion’s share of local businesses. They simply head off in their cars and look for what they want on their mobile devices once they get into town. Today’s customers don’t often turn to the telephone book, the local paper, or even a desktop search.

Paid Search Agency 332

Paid Search Agency Content Marketing Planning Advertising Agencies 332

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. It is why the greatest public speakers often incorporate storytelling into their presentations. Moving from advertising to storytelling.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

ClearVoice

FEBRUARY 7, 2022

However, this year, the company is putting the storytelling in the hands of its consumers and has turned to Twitter to ask a series of questions to help the Taco Bell creative team know what kind of story customers want the brand to create.

Trends 131

Trends Campaigns Planning Trade Show 131

Bluetext

OCTOBER 22, 2021

The next time you’re in a public setting, look up, and chances are you’ll notice almost everyone around you has their eyes glued to a mobile device in hand. Modern-day mobile devices are essentially mini computers, enabling on-the-go browsing, communication, and connection at unprecedented ease. So what’s turning our mobile users away?

Paid Search Agency 26

Paid Search Agency Landing Pages Customer Satisfaction Advertising Mediums 26

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Business’s Storytelling Problem. Storytelling is one of the essential parts of being human.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Outbrain

SEPTEMBER 27, 2019

And the best way to do so is through Video Storytelling. What is Video Storytelling? And that’s where Video Storytelling comes in. The tricky part is, this storytelling must be done in a video format that is attractive, meaningful, clear, and generally under 30 seconds. The Video Storytelling Basics. almost over.

Storytelling 27

Storytelling Advertising Agencies Advertisements Advertising 27