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75% of consumers made purchases as a result of SMS marketing

Martech

consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Surprisingly, the popularity of SMS (and other channels) is driving improvements to email.

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SMS marketing – what it is and why you should care

illumin

SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Like email marketing, SMS marketing requires a subscription.

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Why now is the right time to implement SMS marketing by Digital Marketing Depot

Martech

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. SMS: Brevity is key.

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How To Leverage B2B SMS Marketing

Lake B2B

Mobile phones are the go-to way of sending and receiving information today. And this is why every business is focused on mobile marketing tactics. But most businesses seem to overlook an important mobile marketing tactic: SMS marketing. […]. The post How To Leverage B2B SMS Marketing appeared first on Blog.

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Memorial Day Email and SMS Marketing Best Practices

SmartBug Media

With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign. Optimize for mobile. How can we get our mobile game on point?

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Crisis Communication Strategies: Navigating Challenges with Email & SMS

Vision6

This article will explore what a crisis communication plan entails, how you can integrate email and SMS into your crisis communication strategies, and how you can leverage the Vision6 platform to do so, with real-life examples. Using reliable communication systems like SMS and email is essential for quick and easy messaging.

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