Remove mobile
article thumbnail

Survey: Mobile Usage Growing Significantly in China

KoMarketing Associates

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. Digital Channels Account for 40% of Advertising Spend in China.

article thumbnail

The Future of Digital Advertising: How “Mobile-first” is turning into “Mobile-only”

Martech Advisor

More and more potential consumers are skipping desktop or laptop computers and going straight to mobile devices. What are the latest adtech trends, and what’s next for mobile advertisers in an app-centric world? Mobile users can pay rent, order groceries, call a cab, and play games with their friends all on one device.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Mobile Marketing Can Boost Your Campaign Results

Adobe Experience Cloud Blog

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. Mobile Marketing Isn’t Dead. according to Statista.

article thumbnail

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. For comparison, B2B industry standards are 27 percent opens on mobile, compared to 43 percent for B2C. (For For comparison, B2B industry standards are 27 percent opens on mobile, compared to 43 percent for B2C.

Design 100
article thumbnail

Celebrity influencers are a turnoff for some consumers

Martech

The percentage of consumers put off by celebrity and influencer endorsements grew steadily with age in the Storyblok sample. As one might expect, younger consumers in this sample value mobile (just) ahead of websites, with social media not far behind. But those valuable 45+ customers favor websites over mobile by 20%.

Sample 95
article thumbnail

How to Rock Mobile Native Advertising

Content Marketing Institute

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. Why Melanie talks about native advertising and mobile devices. Click To Tweet.

article thumbnail

YouTube adds new shopping features to increase seller revenue

Martech

YouTube is introducing Affiliate Hub in Studio for both mobile and desktop. It provides access to the latest list of Shopping partners, competitive commission rates, promo codes and the ability to request samples from top brands. No shopping video is needed. Affiliate Hub.

Youtube 79