ViewPoint

AUGUST 28, 2013

Mobile and social technologies have radically changed the way people buy. Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

Customer Experience Matrix

APRIL 17, 2015

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). but “Where is the data stored?”

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Heinz Marketing

DECEMBER 9, 2021

Sometimes ZoomInfo is almost “too good” It’s a small complaint, but sometimes after using ZoomInfo, you may reach an individual on their personal mobile number, and they are surprised at how you were able to get that information. Mobile phone numbers and high email deliverability. Pros: Cons: Adapt.io.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Lead Liaison

JULY 9, 2021

Important : To take advantage of new mobile app features, you must upgrade to the newest version of GoCapture!™ As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Not yet a client? Schedule a demo here! ™ from the Apple App Store or Google Play Store. Need help?

Lead Liaison 62

Lead Liaison Marketing Management Ideal Customer Profiles Salesforce.com 62

Brandpoint

MAY 18, 2020

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. The quality of that content has become so important that 72% of the most successful organizations in the U.S.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Mobile Analytics from Mix Panel or Localytics. Real-time content/offer management. We’ve got “Big Data”. PR Analytics from Cision or Trendkite.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

xiQ

SEPTEMBER 19, 2016

a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. xiQ was selected as a winner based on its Genpact Market Watch Mobile App configured for Sales Intelligence.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Google Review Count: 93,900. Pricing: contact vendor. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

NOVEMBER 24, 2016

It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. The system is also powerful in being able to connect to nearly any type of data stream, including social, mobile, and Internet of Things devices as well as traditional structured data. million but incremental revenue was $362 million.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 10, 2013

It does this by directly capturing behaviors from Web site visits and mobile app interactions (via Javascript tags and API calls from iOS or Android) and by loading operational data such as purchases and customer service interactions. Woopra stores its data as a combination of customer attributes and time-stamped individual events.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

ViewPoint

DECEMBER 17, 2013

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Employees who use mobile technology (Harte-Hanks). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

markempa

MAY 30, 2017

From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. Along with that way, I wrote a book called Marketing Automation for Dummies.

Linkedin 297

Linkedin Research Studies B2B 297

Biznology

MAY 23, 2011

Is the car the ultimate mobile device? With Salesforce.com, they've launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. The question is, what do you do with that auto(mobile) computing power? Image by conhunter via Flickr. by Chris Abraham.

Social Networks 80

Social Networks Salesforce.com Public Relations Network Marketing 80

Customer Experience Matrix

JANUARY 20, 2016

Visits are tied to companies based on the user’s Web domain – a typical approach although one that can’t misses many sessions from home offices and mobile devices. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. So, what distinguishes InsightBASE from other intent-based products?

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. B2B Marketing Sales 2.0

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Customer Experience Matrix

APRIL 10, 2014

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

xiQ

SEPTEMBER 19, 2016

a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. xiQ was selected as a winner based on its Genpact Market Watch Mobile App configured for Sales Intelligence.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Customer Experience Matrix

DECEMBER 1, 2014

When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

APRIL 13, 2016

ONE provides its own Javascript tag to capture Web and email interactions and a SDK to connect with mobile apps. There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. Let’s look at how ONE handles the three core journey optimization functions: - Data assembly.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Mobile first, not design first. Salesforce.com'

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Customer Experience Matrix

JULY 17, 2009

They pull data from external lists and can execute actions including: send a message (email, voice mail, print, fax, post cards, mobile text); update Salesforce.com (create a task, send an email through Salesforce.com, update Salesforce.com bounce history); or get a record count. The system can also execute SQL queries.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Varicent

SEPTEMBER 23, 2019

million customer installs and 80,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses. With more than 5,000 solutions, 6.5

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Biznology

NOVEMBER 27, 2013

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Employees who use mobile technology (Harte-Hanks). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Marketing Insider Group

JULY 28, 2015

Tom has written a fantastic book that will change the way you think about mobile. He led social at Salesforce.com, co-founded Addvocate and according to John is now doing something stealth at the time of this writing around an electric car. Listen to Ann some of the background and stories covered in her latest book, Everybody Writes.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. SalesForce.com is centralizing its marketing cloud offering under ExactTarget. Companies that aren't optimizing for mobile are losing out. The theme was “lead from within.” He didn't need to.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

SWZD

SEPTEMBER 30, 2019

sells wireless systems for mobile devices and Wi-Fi products to mobile carriers, broadband service providers, and corporate enterprises. However, she said that whenever they record a touch of customer, they always see the opportunity value in Salesforce.com, so that gives some indication of potential ROI. About Ruckus Network s.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Vidyard

JULY 21, 2014

. “Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com.

Salesforce.com 50

Salesforce.com Video Marketing Leads Lead 50

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The Salesforce.com survey included a nice balance of B2B and B2C participants. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

Vidyard

JULY 21, 2014

. “Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com.

Salesforce.com 50

Salesforce.com Video Marketing Leads Lead 50