Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. This week, IAB also releases “Creative Guidelines and Best Practices in Advertising in Gaming,” a collaboration between IAB and IAB Tech Lab. Image: IAB. Image: IAB. Guidelines.

Advertising Agencies 102

Advertising Agencies Planning Mobile Advertising Budget Programs 102

Salesforce Marketing Cloud

DECEMBER 6, 2023

When a new release comes out, I write a blog about it. Not because I want to read 500+ pages of release notes, but because I want to understand the new features and use them in a pre-release sandbox. Always be release-ready The first handheld mobile phone was made in 1973, weighing 4.4 LBS (yikes).

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

Top of Funnel 117

Top of Funnel Forecasting SMS Work Management 117

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech. Previously, users had to scroll down in the right-side menu to find the playbooks.

Top of Funnel 107

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 107

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 82

Enterprise Management Hubspot Paid Search Agency Work Management 82

SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Creative effectiveness platform System1 Group analyzed all the ads from Super Bowl LVII in 2023 and found that among the top ads, 60% released their ads early. Think again.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Sprout Social

SEPTEMBER 21, 2023

Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media presence on the go. This sounds great on paper, but as any mobile developer knows, manually tracking these updates can be a real burden.

Automation 99

Automation Work Management PR Class 99

Martech

MAY 19, 2023

HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. Manage your marketing emails from mobile. The release enables you to report on who scheduled a meeting and who was assigned the meeting.

Terms and Conditions 86

Terms and Conditions Enterprise Management Hubspot Mobile Marketing 86

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

Activities 115

Activities Advertising Channels Personalization Marketing AI 115

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Marketing Insider Group

MARCH 1, 2021

Press releases. Optimize for Mobile Rankings. Since 72% of people will access the web exclusively from the web by 2025 (and over half are doing so currently), it’s critical that you use local SEO services to target mobile users. You also need to make sure that your on-page SEO is mobile-friendly. Forum posting.

Google 326

Google Mobile Advertising Business Work Management 326

Martech

OCTOBER 5, 2023

Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week. A foreseeable but nonetheless major milestone: Mobile will beat desktop for the first time as the preferred channel for online shopping.

Forecasting 105

Forecasting Spending eCommerce Amazon 105

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. As of this October release, Adobe has developed the ability to add external co-hosts who do not need a Marketo Engage user account to co-host webinars. View the complete set of October 2023 Marketo Release Notes. Get MarTech! In your inbox.

Marketo 101

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 101

Martech

DECEMBER 18, 2023

Adobe press release Why we care. Indeed, Figma had been beating Adobe XD, a design tool for websites and mobile applications. The acquisition by Adobe of Figma would indeed have eliminated one of its major rivals in the creative collaboration space.

Acquisitions 96

Acquisitions Planning Press Mobile Marketing 96

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail.

Data Hygiene 88

Data Hygiene Privacy Landing Pages CAN-SPAM 88

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. An astounding 81% of Facebook users globally are mobile-only. and 38 million in the U.K.

Social Networks 290

Social Networks Stats Spyware Mobile Advertising 290

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. Watch a video about this release here. Watch a video about these two releases. Encourage greater adoption and data collection by using the new beta release to send and reply to emails within the mobile app.

Enterprise Management 88

Enterprise Management Hubspot Terms and Conditions Work Management 88

Zoominfo

AUGUST 16, 2021

With hybrid or fully remote models now the norm for you and your customers, the need to stay “mobile” and flexible is more imperative than ever. ZoomInfo’s Mobile App for sales professionals puts the convenience of instantaneous access to actionable, high-quality B2B data in your back pocket. You’re selling from your home office, too.

Zoominfo 130

Zoominfo Business Buyer Intent Mobile Marketing 130

Marketing Insider Group

MAY 17, 2021

Brand awareness – Maximum brand awareness for sponsors and exhibitors on the event platform and mobile event app. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Mobile event app. Use multiple channels to reach out.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Martech

DECEMBER 20, 2023

Although it might attract a younger audience to a brand, it can actively discourage other, higher value shoppers,” said Storyblok VP of marketing Thomas Peham in a release. As one might expect, younger consumers in this sample value mobile (just) ahead of websites, with social media not far behind. But here’s our takeaway.

Sample 92

Sample Customer Surveys Mobile Marketing Statistics 92

Martech

JUNE 6, 2022

Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. This began last September as part of the iOS 15 release. What it is. Introduced as part of iOS 14.5 Introduced as part of iOS 14.5 Worth noting.

Privacy Protection 93

Privacy Protection Privacy Mobile Advertising Mobile Marketing 93

Martech

SEPTEMBER 28, 2023

Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Audio streaming platform Spotify is introducing video ads on its Roku app. Why we care. The key to digital marketing is being able to reach users on any device.

Paid Search Agency 105

Paid Search Agency Ads Video Marketing Advertising Agencies 105

SpotMe Blog

MAY 27, 2021

This summer we are releasing a new version of our Eventspace app that has been re-engineered from the ground up for hybrid events. This means your favourite virtual event features are also available in the mobile event app, including some special features such as Maps to navigate around the venue , QR code scanner for check-ins, and more.

Knowledge Base 98

Knowledge Base Video Marketing Features Analytics 98

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Previously this feature was only available for desktops or laptops, causing a lag in communication time for team members working from mobile devices. Check out the details below.

Ad Frequency 91

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 91

Top Rank Marketing

AUGUST 4, 2023

Ars Technica “We are releasing three more foundation models, for music and audio. It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S.

Budget Programs 91

Budget Programs B2B Marketing ROI Planning 91

Martech

FEBRUARY 15, 2024

Wowzer AI is a free, all-in-one, AI-driven image generator and content workflow solution, providing access to the industry’s best AI models, model training, and prompt assistance, Brevo’s Customer Data Platform and mobile push have AI functions that enhance email content, delivery, and tone. 15 appeared first on MarTech.

Marketing AI 94

Marketing AI Enterprise Management CPC Cost Per Click 94

Martech

MARCH 23, 2022

InMobi is releasing Meson, a global independent SaaS mediation platform. Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. InMobi said in a release. “In Read next: T-Mobile acquires Octopus Interactive rideshare adtech platform. Why we care.

Paid Search Agency 86

Paid Search Agency Ads Ad Exchange Work Management 86

Salesforce Marketing Cloud

FEBRUARY 2, 2022

An era with stronger customer engagement across email and mobile. The latest Marketing Cloud release, which is available to customers this month, will help marketers unlock the power of data. Real-time behavioral engagement for mobile apps. An era in which they can extend the value of data across their entire ecosystem.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Launch Marketing

OCTOBER 18, 2023

Over 55% of website traffic comes from mobile devices so ensuring your site is mobile-friendly is crucial. Ensure blocks stack on top of each other, images are sized correctly and all text is readable for your mobile visitors. Here are a few tactics for promoting your new website: Distribute a Press Release.

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Marketing Insider Group

AUGUST 17, 2020

You can place brand content and ads from your exhibitors and sponsors in strategic locations for the audience to see on your virtual platform or mobile event app. Event’s Homepage Logo or Banner Placement: Feature the sponsors’ logo or banner on the homepage or login page of your virtual event platform or mobile event app.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Marketing Insider Group

DECEMBER 21, 2020

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Care more about mobile. Mobile Mindfulness. Spend on mobile marketing skyrocketed by 70% during the pandemic. B2Bs should have considered long ago that buyers are viewing their content from mobile devices. this year as well.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Kevin Indig

AUGUST 28, 2023

🔍2/ Analyzing the impact You can clearly see the difference between mobile vs. desktop FAQ rich snippets in Semrush for keywords Wikipedia ranks for.  Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets.   Why Wikipedia?

SERP 96

SERP FAQ Features Wikipedia 96

Martech

AUGUST 10, 2023

Vibes’ Nexus adds AI-powered automation and optimization to the company’s intelligent mobile engagement platform. The post This week’s AI-powered marketing technology releases appeared first on MarTech. ” Get MarTech! ” Get MarTech! In your inbox. Business email address Subscribe Processing.

Enterprise Management 89

Enterprise Management Work Management Marketing Management SMB 89

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. These metrics uncover five primary insights: Email and mobile marketing engagement mimic trends in thriving markets.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Salesforce Marketing Cloud

FEBRUARY 17, 2023

The innovations at this year’s Mobile World Congress in Barcelona — February 27 to March 3 — will help businesses remain competitive, no matter what comes next. At the Mobile World Congress, you can learn more about how to get in on the latest communications trends. ¡Vámonos! We’d love to see you!

Mobile Marketing 98

Mobile Marketing Fulfillment Curation Advertising Agencies 98

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. In your inbox.

Privacy 101

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 101

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. Half of consumers surveyed reported downloading a mobile app after seeing an ad. Why we care.

Advertisements 86

Advertisements Advertising Brand Identity Branding 86