Remove mobile recency
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2024 B2B trends: 6 key areas for marketing success

Martech

The most critical factor for marketing success is creativity (47%), followed by media (38% encompassing reach, targeting, recency, and context), according to Nielsen. Every customer interaction is important, whether on a desktop or mobile device. Making mobile interactions enjoyable can be a great way to attract more B2B customers.

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Mobile >> Overview. This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> New vs. Returning. Acquisition.

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5 Measures to Gauge a Brand’s Loyalty Through RFM

The Customer

And one of the simplest, most reliable is an old standby: recency, frequency and monetary, or RFM. For the unfamiliar, here’s the pocket guide: RFM scores customers on three measures – recency, frequency and monetary – and then averages the values. Rather, they should untangle its complexities with get-to-the-point approaches.

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Mobile customer lifecycle management in 2019: How to reach the hyperconnected

ClickZ

But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more. Today’s consumers are always plugged in, spending an average of three hours and 43 minutes a day on their mobile devices. Customer lifecycle management (CLM) isn’t a new idea.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Subscriber RFM (recency, frequency, monetary). Mobile app activity. Mobile app activity. Customer RFM (recency, frequency, monetary) of subscribers vs. non-subscribers. For a more subscriber-centric view of revenue, look at revenue per subscriber and subscriber lifetime value. Email revenue per email. Call center volume.

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4 ways to drive Black Friday customers to shop again over the holidays

DotDigital

First and foremost, you need to be thinking about mobile experiences. If your online experiences are not already optimized for mobile, now’s the time to get ready ahead of the 2021 holidays. RFM (recency, frequency, monetary) can help you group your audience based on how much they spent with you over BFCM.

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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

There are three types of Analytics accounts: one is for webmasters, one is for PPC advertisers, and one is for mobile application developers. How to Set Up a Baidu Analytics Account. As a free tool, it is very easy to get registered. The PPC version integrates Baidu advertising data, which requires a PPC account for access.

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