Marketing Insider Group

JUNE 7, 2023

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Image Source: FinancesOnline Optimize for Mobile The best SEO strategies basically involve a few things: the quality of content and the quality of presentation.

SEO 274

SEO Marketing & Strategy Long Tail Marketing Best Practices 274

Marketing Insider Group

MAY 1, 2023

75% of people watch short-form video content on their mobile Source: Inside Intelligence Whether it’s a blog post , TikTok, or YouTube video, 66% of consumers find short-from videos to be the most engaging. 80% of people prefer videos over written text Source: Vimeo Image Source: Neal Schaffer 13. Video Marketing Channels 15.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Marketing Insider Group

JANUARY 2, 2024

Optimize for Mobile and User Experience Ensure seamless accessibility across devices and an intuitive user interface. However, with the rise of remote work, mobile absolutely must be a priority as well. For example, some content might center around middle managers while other content focuses on C-suite executives.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

Webbiquity

DECEMBER 27, 2023

Affiliate sales support independent publishing Additionally, incorporating FAQ sections within your content is a powerful strategy. Mobile Optimization: Be Voice-Search Friendly on the Go A significant portion of voice searches happens on mobile devices, so mobile optimisation is imperative.

Optimization 165

Optimization FAQ Mobile Marketing Keywords 165

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter.

Organization 256

Organization Trends Gartner Mobile Marketing 256

KoMarketing Associates

JULY 28, 2021

Website optimization (47%), paid advertising (42%) and mobile communication (31%) follow closely behind. “To Converge published its “Content Amplification Report,” and data indicated that the majority of B2B marketers (85%) admit that they are not spending enough time on the amplification of their content marketing programs.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Step 1 Open your Instagram profile (through which you have scheduled the reel) on mobile. When you want to schedule Instagram reels , there are many options to choose from.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Recent layoffs [at publishers] have dampened some spirits, but how the story has evolved is promising,” Soon told MarTech at the PlayFronts kickoff. Image: IAB. Image: IAB. Get MarTech!

Advertising Agencies 105

Advertising Agencies Planning Mobile Advertising Budget Programs 105

Webbiquity

FEBRUARY 6, 2024

For a few years now, Google has shown image thumbnails in mobile search results. In addition, there are image search results blended within general organic search results – both on mobile and desktop devices. This is exactly why matching your on-page image to search intent is so important.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Marketing Insider Group

MARCH 1, 2021

Optimize for Mobile Rankings. Since 72% of people will access the web exclusively from the web by 2025 (and over half are doing so currently), it’s critical that you use local SEO services to target mobile users. You also need to make sure that your on-page SEO is mobile-friendly. Mobile Rankings and Google Apps.

Google 328

Google Mobile Advertising Business Work Management 328

Marketing Insider Group

DECEMBER 20, 2021

I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. If your business regularly publishes content but isn’t seeing results, a content audit is a good place to start in remedying the problem. Mobile friendliness.

Lead Scoring 348

Lead Scoring Lead Ranking Marketing Analytics Tools Content 348

Hubspot

SEPTEMBER 3, 2015

Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens. However, mobile ad-blocking technology is also making strides. One option growing in popularity, is the investment in native publishing apps. Just how much trouble?

Mobile Advertising 28

Mobile Advertising Banner Ads Banners Deep Linking 28

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Professionals running a business account might want the option of posting to Instagram on desktop for the following reasons: Simplify the publishing process. Click Publish to post your content immediately, or schedule it for later.

Ideal Customer Profiles 127

Ideal Customer Profiles Mobile Marketing Work Management Tagging 127

Sprout Social

DECEMBER 3, 2020

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. Publish content from anywhere.

Marketing Management 137

Marketing Management Ideal Customer Profiles Custom Publishing Mobile Marketing 137

Biznology

OCTOBER 23, 2017

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. How can threatened publishers and media companies take back advertising, rise to leadership, and re-open their future?

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” Now Apple is shifting the paradigm to mobile, rocking the Internet again: Smart phones are eclipsing desktop and laptop PCs. Publishers win.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Go Beyond SEO

APRIL 16, 2024

Implementing a responsive design that adapts to different devices ensures that potential customers can access your website seamlessly, whether they are using a desktop computer or a mobile device. Responsive Design: With the increasing use of mobile devices, it’s vital to have a website that is optimized for mobile viewing.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Sprout Social

SEPTEMBER 16, 2022

Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. In this article, we’ll show you how to post a YouTube video on both desktop and mobile. How to upload a YouTube video on mobile. 9 publishing tips to grow your YouTube channel. Mobile instructions follow.

Youtube 107

Youtube Video Marketing Mobile Marketing Social Media 107

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 110

Advertising Agencies Advertisements Advertising Work Management 110

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

Top of Funnel 109

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 109

Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms. Facebook Ads Manager.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Martech

AUGUST 31, 2022

The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Taboola News can now be installed on mobile device wallpapers by manufacturers, while also serving news recommendations to users directly on the mobile lockscreen.

Social Media 93

Social Media Features Mobile Advertising Media 93

Brightedge

OCTOBER 11, 2022

If you haven’t already encountered it, it is essentially a notification service that web admins use to alert search engines when they publish content on their sites (or delete old content). IndexNow has published extensive documentation. Consult the published documentation for an overview of these. Other Key Indexing Trends.

Practices 127

Practices Trends Best Practices API 127

Martech

MARCH 23, 2022

Publishers can white label Meson, using it as an in-house solution. Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition. Processing.Please wait.

Paid Search Agency 89

Paid Search Agency Ads Ad Exchange Work Management 89

Sprout Social

DECEMBER 15, 2023

If your internet is down or you can’t get to your computer, a scheduled Facebook post will still publish at the right time. Instead of staying up late or setting a 3am alarm just to publish a Facebook post, reach audiences across the globe with a scheduled post. And scheduling ensures that reliability.

Facebook 119

Facebook Social Media Profiling Urgency Marketing 119

Choozle

MARCH 27, 2024

Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. Addressing this issue necessitates using clean data and collaborative efforts among publishers, agencies, and platform and technology companies. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

RebelMouse

SEPTEMBER 8, 2022

In May, when several of our partners notified us of a substantial drop in Facebook Instant Article (FBIA) traffic, we investigated mobile Facebook traffic across the Chartbeat network to find out if these were isolated incidents or indicators of a greater shift in platform or reader behavior. Ready to make the most of modern publishing?

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

Martech

FEBRUARY 23, 2022

Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. Publishers include Discovery and FOX. Roku admits that this particular ad fraud scheme – over-exaggerating TV views on a laptop or on mobile phones – is rare.

Advertising Agencies 88

Advertising Agencies Advertisements Advertising Mobile Advertising 88

Liveintent

FEBRUARY 28, 2023

Think mobile-first, then design for it. As LiveIntent has found, more than 60% of first impressions in email come from mobile devices. Mobile web traffic has also surpassed desktop traffic since 2016, proving that consumers prefer accessing the internet from smartphones and tablets. The result?

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Brightedge

FEBRUARY 4, 2022

There’s also a new search section on mobile results. Topics'' is part of Google’s “ Privacy Sandbox ,” an initiative tasked with developing digital tools that allow publishers and advertisers to continue to leverage data about user behavior as cookies become redundant. New Mobile Search Feature on Google Mobile.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

Spiralytics

FEBRUARY 1, 2023

Most web users nowadays use mobile devices to surf the internet. And if they like a certain brand or website, they download its mobile app for their convenience. This is why mobile user experience (UX) is critical in the success or failure of your business’s mobile app. Best Practices for Mobile User Experience Design 1.

Design 115

Design Practices Mobile Marketing Best Practices 115

Sword and the Script | B2B

SEPTEMBER 12, 2023

A study, published in March 2023, by the Winterberry Group supports this viewpoint. 46% said, “customers are increasingly accessing content on mobile devices.” Mobile search surpassed desktop search eight years ago – in 2015. For example, try filling out one of your own registration forms to gated content on a mobile device.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Oktopost

JUNE 13, 2021

And we hope they will make your social publishing experience better. Mobile updates. Finally, if you use Oktopost’s mobile app for on-the-go social publishing, you’ll be happy to know that we’ve updated the mobile Calendar as well. Let’s get into the meat of these updates. New colors.

Differentiation 118

Differentiation Custom Publishing Display Demand 118

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns.

Advertising Agencies 133

Advertising Agencies Advertisements Advertising Paid Search Agency 133

ClearVoice

APRIL 5, 2023

This includes factors such as mobile-friendliness, page speed, ease of navigation, and overall design. Prioritizing a mobile-first strategy Finally, digital marketers need to strategize for mobile-first, simply because users often favor searching on their personal devices instead of their computers. User Experience (UX).

SEO 105

SEO Public Relations SERP Paid Search Agency 105

KEO Marketing

FEBRUARY 17, 2016

Latest Guide Shows How to Connect Mobile Tactics to Overarching Digital Marketing Strategy for B2B Brands. Phoenix, AZ ( February 17, 2016 ) – KEO Marketing, a full-service business-to-business (B2B) marketing agency, just launched its Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy. About KEO Marketing.

Mobile Marketing 48

Mobile Marketing Advertising Agencies B2B Marketing Paid Search Agency 48