Customer Experience Matrix

NOVEMBER 24, 2016

My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. But some older systems qualify as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 20, 2016

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. So, what distinguishes InsightBASE from other intent-based products?

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

APRIL 13, 2016

UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. ONE provides its own Javascript tag to capture Web and email interactions and a SDK to connect with mobile apps. until recently.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Mobile Analytics from Mix Panel or Localytics. Real-time content/offer management. We’ve got “Big Data”. PR Analytics from Cision or Trendkite.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

APRIL 10, 2014

Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. I wasn’t at the conference but Marketo briefed me on their plans.)

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. HS) What problem does KnowledgeTree solve? (DC)

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

ViewPoint

DECEMBER 17, 2013

Technology usage “intensity” score, by product (HG Data). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Employees who use mobile technology (Harte-Hanks). Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Customer Experience Matrix

DECEMBER 2, 2010

Summary: HubSpot has continued to grow its customer base and expand its product. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. These programs include sales training, product training, and certification.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Mobile first, not design first.

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. but there’s an online demo that seems to cover pretty much the whole product. I had a personal demonstration last week (are you impressed?),

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

SWZD

SEPTEMBER 30, 2019

sells wireless systems for mobile devices and Wi-Fi products to mobile carriers, broadband service providers, and corporate enterprises. She said that their go-to market strategy focuses heavily on channel partners, who she said are “not just for fulfillment, but they actively market and sell the product.”

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

The Point

APRIL 18, 2011

Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Biznology

NOVEMBER 27, 2013

Technology usage “intensity” score, by product (HG Data). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Employees who use mobile technology (Harte-Hanks). Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Customer Experience Matrix

JUNE 29, 2011

But ExactTarget has added mobile, Web pages, and social in recent years. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. So it’s all good.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The Salesforce.com survey included a nice balance of B2B and B2C participants. Many B2B companies sell complex products or services, and it can be difficult to communicate the value of these solutions in a social media environment.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

Webbiquity

FEBRUARY 28, 2011

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. All of this is occurring in the context of the “grand effort toward revenue production. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. All of this is occurring in the context of the “grand effort toward revenue production. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

DECEMBER 6, 2010

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. Mobile interface. But it remains my personal go-to tool for data analysis and I do keep an eye on it. Here’s what’s up. Business is good.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Buzz Marketing for Technology

DECEMBER 15, 2009

Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

EMagine B2B Blog

JANUARY 19, 2015

The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. When someone uses the term UX, they are talking about the overall experience that your user has when interacting with you website, products, services, etc. CRM – Customer Relationship Management. WPO – Web Presence Optimization.

Cost per Lead 40

Cost per Lead Work Management Marketing Management Paid Search Agency 40

Buzz Marketing for Technology

DECEMBER 15, 2009

Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. This morning I typed into Google the search term: VoIP. Related posts brought to you by Yet Another Related Posts Plugin.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

The Mx Group

NOVEMBER 17, 2017

Video Production. Mobile App Development. For example, if your products / solutions are “considered purchase” (complex, longer cycle, multi-constituent, more expensive) rather than transactional, you’ll likely do better with ABM. We are using salesforce.com as our CRM — how well will it work to support our efforts?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Webbiquity

AUGUST 29, 2011

For businesses looking beyond “free&# tools, here are six CMS and WMS options that can help you get more sales and marketing productivity out of your website, while being easy on your web content contributors. The learning curve is far less daunting than most free CMS alternatives, and a strength of the tool is its mobile support.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. 2010 product of the year from ReadWriteWeb and eWeek.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

LeanData

SEPTEMBER 10, 2015

But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27. Today, it’s a jam-packed with countless training sessions, product launches, celebrity pitches and, yes, sheer frivolity.

Salesforce.com 68

Salesforce.com Trade Show Conference Startups 68

Adobe Experience Cloud Blog

MAY 26, 2013

Are Australian brands doing enough to reach an increasingly mobile connected customer? With 12 million Australians each month, 1 billion globally, 60% returning daily, and 68% on mobile, its clear Facebook is part of daily Australian life. PS: You can register for a free Exhibition ticket through Salesforce.com (a saving of $99).

Marketing Budget 48

Marketing Budget Salesforce.com Digital Marketing Funnels Marketo 48

Valasys

MAY 22, 2019

B2B companies thrive on the idea of tapping into several niches so as to discover their potential customers, evaluating their potential as leads for their product or services & finally guiding them through their sales funnel to convert to sales. According to a study by Salesforce.com, CRM can improve customer retention by up to 27%.

B2B Sales 53

B2B Sales Top of Funnel CRM Work Management 53

LeanData

APRIL 8, 2015

“We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. LeanData on Salesforce AppExchange. LeanData Research Study , Sept.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Adobe Experience Cloud Blog

MARCH 8, 2010

Corporate collaboration with Salesforce.com Chatter. The event continued with Brett Queener, SVP of Products at Salesforce talking about Chatter. What’s important to note from his session is that while Chatter is a product, the idea he was really discussing was collaboration and communication. Up and down feedback activity.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

Step 3: Create a Customer Social Network & Product Social Network. Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Step 2: Create an Employee Social Network. But how do we actually do this?

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Adobe Experience Cloud Blog

AUGUST 30, 2011

Probably not surprisingly, this year’s Dreamforce is built on the theme of the “social enterprise,” a term coined by salesforce.com to reflect this growing trend. There’s no question, by emphasizing the “social enterprise” this year, salesforce.com is highlighting a critical imperative for business competitiveness and success.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40