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Mobile-first marketing strategies for modern consumers

SmartBrief - Marketing

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies. It’s 58.67%, to be exact, Statista reports.

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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce

eCommerce 119
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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. There is no one-size-fits-all solution. SMS: Brevity is key.

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Salesloft’s Latest Release Focuses on Partner Ecosystem, Improved AI and a New Mobile App

ANNUITAS

In this vein, the company recently announced its latest set of product releases. The AI capabilities inside some newer feature sets have been improved, and the company has improved mobile access for users as well. Salesloft’s recent product enhancements add to the platform to create an even richer data set for sales users to pull from.

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Mobile UX Design: Best Practices and Mistakes to Avoid

Spiralytics

Most web users nowadays use mobile devices to surf the internet. And if they like a certain brand or website, they download its mobile app for their convenience. This is why mobile user experience (UX) is critical in the success or failure of your business’s mobile app. Best Practices for Mobile User Experience Design 1.

Design 115
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Why mobile friendly websites are more important than ever

ClickZ

A mobile friendly website also means a lot more than just ‘working’ on mobile. What makes websites mobile friendly? Although ‘mobile friendly’ when it comes to websites in simple terms means the website in question is available on mobile, there is a lot more to consider when looking to make a site truly mobile friendly.

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Product demos, video libraries, and customer experience

Biznology

B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products.