Salesforce Marketing Cloud

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

The Customer

OCTOBER 22, 2021

The concerns of CEOs over cyber-security and data privacy have accelerated due to the new ‘digital normal’ created by the pandemic. While not all cyber or privacy breaches lead to sanctions, they have the potential to impact a business model, revenue, and ultimately the viability of a company. The moral of the story?

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. Trend 1: Content! Now, good email content is the trend and the hope. Trend 2: Tie With The AI. Let’s dive into it!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Martech Advisor

JANUARY 6, 2020

Privacy challenges, the return of contextual ad networks, consumer engagement measurability and more! These 5 trends will have you prepared for what's on the horizon, says, Gabriella Stano Aversa, Manager, Strategy & Planning, AdColony. Privacy Measures Will Continue to Spark New Identity Solutions, Such as Internal DMPs.

Opt-out 75

Opt-out Opt-in Mobile Advertising Advertising Agencies 75

Porch Group Media

OCTOBER 6, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our full-length Movers and Shakers podcast, The Impact of Apple Privacy Changes on Digital Marketing.

Privacy 52

Privacy First-Mover Advantage Trust Marketing Mobile Marketing 52

Salesforce Marketing Cloud

APRIL 20, 2022

Disruptive trends and technology continuously shake up the virtual landscape. As the quantity and variety of data continues to increase, and rules around privacy take hold, it’s never been more important to get the most out of marketing data. Privacy changes have led to shifts in marketing strategies and investments.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. There is no doubt that email marketing works, especially when you have a dynamic strategy that can be easily adjusted with new trends. More Focus on Mobile-Friendly Emails.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Blue Flame Thinking

SEPTEMBER 13, 2021

In September 2020, Apple released its iOS 14, which now runs on 90%+ of all modern mobile iOS devices. This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. The Challenges of Increased Privacy. How Apple Is Using Mail Privacy Protection.

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Privacy Protection Privacy Open Rate Opt-out 97

Litmus

DECEMBER 17, 2021

Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. Want more data and trends? Let’s take a look at the breakdown for Apple: Apple Mail Privacy Protection: 26.2%. Apple Mail Privacy Protection: 25.9%.

Privacy Protection 95

Privacy Protection Privacy Email Marketing Mobile Marketing 95

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Video Advertising Video advertising is another growing trend in Europe. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Webbiquity

MAY 16, 2023

UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. What’s trending with your subscribers?

Privacy Protection 85

Privacy Protection Email Marketing Trends Privacy 85

Heinz Marketing

JUNE 27, 2022

It’s no secret that the digital privacy landscape is changing. According to the research firm, the industry feared that the new App Tracking Transparency in iOS would hurt the mobile app market, which heavily relies on advertisements. Third-party cookies : These are the cookies that can put your privacy in danger. Not convinced?

Privacy 71

Privacy Privacy Protection Opt-out Opt-in 71

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Porch Group Media

NOVEMBER 15, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing.

Privacy 52

Privacy First-Mover Advantage Paid Search Agency Advertising Agencies 52

Martech Advisor

DECEMBER 5, 2019

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. Apple's – Privacy.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Litmus

OCTOBER 8, 2021

Welcome (back) to our monthly recap on the shifts and trends with email client market share that happened in the previous month. And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th.

Privacy Protection 89

Privacy Protection Privacy Email Marketing Mobile Marketing 89

Porch Group Media

OCTOBER 4, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: The Apple privacy change has everyone talking and they are making a lot of change in the industry – just one company.

Privacy 52

Privacy Spending First-Mover Advantage ROI 52

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries. Ethical Data Collection With data privacy concerns rising, businesses increasingly emphasize ethical data collection practices.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClickZ

MARCH 2, 2020

How to keep consumer trust amidst heightened data privacy concerns. With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. 4) Keeping consumer trust amidst privacy concerns. Transparency and honesty are the keys to keeping consumer trust.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Litmus

JULY 23, 2021

Every month, we’re sharing the top trends and shifts we see with email client market share. But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Mobile continues to outrank webmail and desktop email clients in the competition for email opens.

Privacy Protection 91

Privacy Protection Privacy Email Marketing Personalization 91

Only B2B

JULY 7, 2023

How to Build a B2B Email List that Converts: Proven Strategies and Future Trends How to Build a B2B Email List from Scratch: Define your target audience: Identify the specific industry, niche, or market segment that aligns with your product or service. Must Read: How to Build an Email List Fast?

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Identity-Led Data Privacy Solutions Will Set the Gold Standard.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Digilant

DECEMBER 19, 2023

With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more. Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Marketing Insider Group

FEBRUARY 12, 2024

Is it a digital masterpiece that captivates and retains your audience, or is it lagging behind, stuck in the web design trends of yesteryears? In 2024, designing websites with a mobile-first approach is crucial, as a significant portion of internet users prefer accessing websites on mobile devices.

Marketing Websites 230

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 230

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. The post 10 Email Marketing Trend Predictions from the Experts appeared first on Litmus. Every time. Learn more.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Litmus

AUGUST 11, 2022

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

Digilant

DECEMBER 16, 2019

In 2020 advertisers will be taking a cautious approach to mobile location data and “doing some extra homework before leveraging location data.” ” eMarketer’s Mobile Trends 2020 featuring our own Jenna Umbrianna, is a must-read. Check it out!

Trends 40

Trends Emarketing Mobile Advertising Privacy 40

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech Advisor

SEPTEMBER 25, 2019

More and more potential consumers are skipping desktop or laptop computers and going straight to mobile devices. What are the latest adtech trends, and what’s next for mobile advertisers in an app-centric world? Mobile users can pay rent, order groceries, call a cab, and play games with their friends all on one device.

Mobile Advertising 88

Mobile Advertising Advertising Agencies Advertisements Advertising 88

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. And what trends are likely to lead us to success in the coming year? Agile is a key online advertising trend.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. Mobile Marketing Isn’t Dead. according to Statista.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. Sticking with the video trend, Instagram TV (IGTV) and Instagram Stories are expected to ride the wave for the next couple of years. Use it for: Creating video content such as vlogs specifically for mobile, for viewing comfortably on a vertical screen.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100