Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection has increased two percentage points, from 50.2%

Privacy Protection 93

Privacy Protection Email Marketing Planning Privacy 93

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%.

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Privacy Protection Email Marketing Privacy Mobile Marketing 100

Litmus

JULY 8, 2022

Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Mobile: 4.4%.

Privacy Protection 79

Privacy Protection Email Marketing Planning Privacy 79

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. That’s why we’ve created a separate category for Apple Mail Privacy Protection.

Privacy Protection 93

Privacy Protection Email Marketing Privacy Differentiation 93

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%.

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Privacy Protection Email Marketing Privacy Stats 93

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Mobile: 6.3%. Most popular mobile opens. Webmail: 35.9%.

Privacy Protection 79

Privacy Protection Email Marketing Privacy Mobile Marketing 79

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Privacy Policies must also inform consumers of not just their rights, but how to exercise them.

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Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. The number of Apple Mail users will change over time, but understanding how many of your subscribers currently use Apple Mail can help you understand just how much of an impact Mail Privacy Protection will have on your email programs.

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Privacy Protection Privacy Marketing Automation Services Enterprise Management 88

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Apple Mail Privacy Protection: 40.6%.

Privacy Protection 86

Privacy Protection Email Marketing Privacy Stats 86

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6%

Privacy Protection 79

Privacy Protection Email Marketing Privacy Differentiation 79

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. Learn why in this blog post. Still curious?

Privacy Protection 86

Privacy Protection Email Marketing Trends Privacy 86

Webbiquity

MAY 16, 2023

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. all blog posts) Yes(?)

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Trend 3: Mobile Optimization. Around fifty percent of email users access inboxes on mobile phones. Each mail must be created keeping in mind the small mobile screens of the customers.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

NOVEMBER 16, 2021

Are your subscribers reading on a desktop or mobile? all on a mobile device. Is that experience optimized for mobile? Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). Depending on where they’re viewing your emails, this impacts your entire customer journey. Dark Mode usage.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Martech

APRIL 9, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. But it raises significant issues for mobile marketing too.

Privacy 114

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 114

Liveintent

FEBRUARY 28, 2023

Think mobile-first, then design for it. As LiveIntent has found, more than 60% of first impressions in email come from mobile devices. Mobile web traffic has also surpassed desktop traffic since 2016, proving that consumers prefer accessing the internet from smartphones and tablets.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Litmus

NOVEMBER 23, 2021

Bruce: Often email is that gateway channel and used to activate other channels, whether it’s promoting social or promoting a mobile app. There might be customers who open an email as part of their onboarding campaign, but they might be more inclined to engage on mobile apps. And a lot of that is in your testing.

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82

Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Omnichannel marketing campaigns. Newsletters.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive. We ran into this problem for recent email campaign—and Carin Slater (our Email Marketing Specialist) found a workaround.

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Personalization Privacy Protection Tagging Class 75

Navigate the Channel

JANUARY 3, 2024

Optimize for Mobile With most email opens occurring on mobile devices, not optimizing for mobile is a serious mistake. We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every percent and Google Android at 2.3

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

OCTOBER 27, 2021

That way—once your templates are optimized for Dark Mode and mobile styles —all that’s left is adding copy and imagery into the email. Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. You can save building time significantly (Carin can build emails in as short as five minutes!).

Privacy Protection 92

Privacy Protection Work Management Deliverability Privacy 92

Liveintent

SEPTEMBER 28, 2021

Apple’s Mail Privacy Protection (MPP) will, over time, impact impressions and metrics derived by impressions: Impressions will increase CTR will decrease CPM will decrease Post-view conversions will increase. So far we have seen MPP impact roughly 2% of advertising spend on our platform.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Salesforce Marketing Cloud

FEBRUARY 2, 2022

An era with stronger customer engagement across email and mobile. Real-time behavioral engagement for mobile apps. Marketers used to do their own tracking, queries, and imports to retarget based on mobile engagement. An era in which they can extend the value of data across their entire ecosystem. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Heinz Marketing

JUNE 27, 2022

According to the research firm, the industry feared that the new App Tracking Transparency in iOS would hurt the mobile app market, which heavily relies on advertisements. Apple Mail Privacy Protection. In May 2021, opt-in rates were at around 16%. Now that number has grown to 25% a year later.”.

Privacy 71

Privacy Privacy Protection Opt-out Opt-in 71

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Accelerated Mobile Pages (AMP) email. Mobile scaling. Open rates were never super accurate to begin with, if we’re being honest. Data in images is static and cannot be updated. A solution to this?

Open Rate 84

Open Rate Privacy Protection Marketing Management Click Rate 84

Salesforce Marketing Cloud

APRIL 20, 2022

Privacy changes have led to shifts in marketing strategies and investments. Over the past few years, data privacy regulations — such as GDPR, Apple Mail Privacy Protection, and Google’s deprecation of the third-party cookie — have encouraged marketers to adopt a consumer-first, consent-based approach to data collection.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Brightedge

JULY 22, 2022

The Google search engine results page itself is specialized, offering 26 places to click in mobile search alone. Another major change impacting digital marketers is significant new privacy protections. Soon, however, data privacy will no longer be just good business.

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Privacy Protection Marketing AI SEO Optimization 52

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. From creating compelling subject lines that drive opens to using responsive designs that adjust to all devices — mobile, desktop, etc. —

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Adobe Experience Cloud Blog

APRIL 20, 2020

Mobile users want to use native-app usability while browsing the web. . Using Progressive Web Apps means they do not have to install mobile apps that take up space in them while they don’t use the app multiple times a day. How AI Is Making the Website Building Process Better in 2020. Creating Progressive Web Apps (PWA).

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Marketing AI Marketing Websites Ad Building Process 169

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. By January 2022, iOS 15 is predicted to be at 90% adoption on all Apple mobile devices. What’s changed?

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Privacy Protection Privacy Work Management Opt-out 52

Litmus

DECEMBER 7, 2022

We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Email teams will manage more omnichannel messaging. “We’ll The goal of the business is to engage with and convert customers. Alicia Garside, Digital Marketing Production Manager, TELUS Health.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Or, you might just want to stop looking at them altogether. What’s the change?

Open Rate 113

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 113

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Check that your email renders correctly across mobile, desktop, and webmail environments. . Revenue per subscriber (RPS). Churn rate. Email production time.

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Deliverability CAN-SPAM Privacy Protection Churn Rate 102

DotDigital

OCTOBER 11, 2021

There are currently five billion unique mobile subscribers worldwide, and 442 million of those users reside in the US as of 2019, with that number rising steadily each year. Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection.

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SMS P2P Paid Search Agency Privacy Protection 59

Martech

OCTOBER 18, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Senate in July. Why we care.

Marketing Automation Services 105

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 105