Martech

JANUARY 19, 2023

Mobile messages can maintain and grow the relationship, but you have to use the right communications. So as a brand, you want to ensure you pay respect to that loyalty by sending the right kinds of messages through your mobile channel.” Customers download your app because they want to know more about what your brand has to offer.

Loyalty 94

Loyalty Relevance Ad Building Mobile Marketing 94

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Experts consider these apps to be the next big thing for mobile.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Martech

MARCH 28, 2022

The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. Of the 12 sectors studied, mobile generated the most traffic for the luxury goods’ sites, with 76% of visitors coming from that channel. The study also found that desktop had a 91% higher average order value than mobile.

Traffic 96

Traffic Mobile Marketing Advertising Benchmark User-Generated Content 96

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

Mobile Marketing 115

Mobile Marketing Work Management Marketing Automation Services Marketing Management 115

seo.co

OCTOBER 5, 2021

Roughly ¾ of mobile searches will result in conversion or other actions. Google and the respected Nielsen group recently released findings on a massive mobile search study: If someone is searching for your service or product, he or she is most likely to purchase, call, visit your store, etc., Should You Consider Mobile Apps, Too?

Optimization 98

Optimization Case Studies Order Purchase 98

Sprout Social

FEBRUARY 24, 2022

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

Sales Management 107

Sales Management eCommerce Mobile Marketing Social Media 107

Sana Commerce

SEPTEMBER 22, 2023

It’s time to get to know the newest technology in B2B that makes checkout easy: mobile barcode scanning. 10 years ago, B2B customers couldn’t imagine using their smart devices to scan and order items in warehouses. Making use of a mobile scanning app or tool can be done without any investment.

B2B 52

B2B Work Management Marketing Management POS 52

Hubspot

AUGUST 28, 2019

If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly.

Order 93

Order Template Examples Effectiveness 93

Sharpspring

JULY 9, 2021

Mobile user experience will become more important than ever in 2020. A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. Mobile users want to see things that are catered specifically to them.

Trends 98

Trends Design Mobile Marketing Ideal Customer Profiles 98

The Customer

SEPTEMBER 23, 2021

How fully integrated is the mobile component of your loyalty initiative? In many cases, the mobile feature has been bolted on to a legacy format, yet members see it as the program’s gateway. Following is a deep dive into building a mobile-first loyalty experience, and how to correctly integrate it with other screens.

Loyalty 98

Loyalty Mobile Marketing Advertising Agencies Eye-Tracking 98

Salesforce Marketing Cloud

FEBRUARY 22, 2022

With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences. Mobile apps are one of the most effective means for brands to stay connected to their customers and partners. More than half of us spend five hours or more daily on our mobile device. What is Mobile Publisher?

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Spiralytics

MAY 22, 2019

Much of today's market is expanding rapidly onto mobile platforms. It's no surprise that close attention to mobile traffic is now more important than ever for a successful enterprise. In order to maximize profits and exposure, you must keep an eye on both your desktop and mobile metrics.

Traffic 110

Traffic Mobile Marketing Paid Search Agency Order 110

Martech Advisor

SEPTEMBER 25, 2019

More and more potential consumers are skipping desktop or laptop computers and going straight to mobile devices. What are the latest adtech trends, and what’s next for mobile advertisers in an app-centric world? Mobile users can pay rent, order groceries, call a cab, and play games with their friends all on one device.

Mobile Advertising 88

Mobile Advertising Advertising Agencies Advertisements Advertising 88

Biznology

DECEMBER 8, 2017

I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Those who follow the SEO field have the impression that you can’t really do SEO in the age of mobile without them. Like this post?

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

KoMarketing Associates

MARCH 7, 2017

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. The majority of companies (83.3

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

Sprout Social

DECEMBER 3, 2020

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. For Blue Corona , a full-service digital marketing agency, the Sprout Social mobile app is a must-have. “If

Marketing Management 139

Marketing Management Ideal Customer Profiles Custom Publishing Mobile Marketing 139

Madison Logic

AUGUST 9, 2023

The Challenge T-Mobile for Business is a telecommunications company that provides comprehensive wireless solutions tailored to the needs of businesses. As Senior Marketing Media Manager, Janice Barbosa manages paid media, account-based marketing (ABM), and demand generation for T-Mobile for Business’s enterprise and public sector groups.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

Brightedge

JUNE 18, 2020

4 min read Beginning in September 2020, Google will be switching to mobile-first indexing for all websites. Currently, 70% the sites appearing in Google SERPs are already mobile-friendly. Is your site ready for mobile-first indexing? What is mobile SEO? What is mobile-first indexing? As of 2019, data proved 52.6%

SEO 66

SEO SERP Marketing & Strategy Mobile Marketing 66

Stevens & Tate

MARCH 10, 2020

It should come as no surprise that a strong mobile presence is indispensable in today’s market. Therefore, it’s crucial to invest in effective mobile marketing techniques, and here are five tips on how to do so: 1. Ultimately, they should be developed once you already have a mobile-friendly website as well. Website Design.

Mobile Marketing 83

Mobile Marketing eCommerce Budget Programs Mobile Advertising 83

Martech Advisor

SEPTEMBER 4, 2019

The need to personalize communications, particularly those appearing on mobile devices, cannot be overstated. Personalization has grown in importance in mobile marketing over the past few years, with 52 percent of consumers saying they will switch brands due to non-personalized communication. Its name is Privacy.

Personalization 93

Personalization Mobile Advertising Privacy Ad Frequency 93

Marketing Insider Group

AUGUST 17, 2016

Social media usage is huge on mobile. billion monthly active users coming from mobile devices. Twitter says 86 percent of their revenue is coming from mobile phones. Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years. Facebook reports the platform sees 1.39

Mobile Marketing 100

Mobile Marketing Content Statistics Social Media 100

Convince & Convert

MAY 1, 2015

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Faulty redirects.

API 166

API Mobile Marketing Deep Linking Google 166

SEMrush

JUNE 5, 2019

Google announced a major core update for June 2019, changed how search results look on mobile devices, added online food ordering directly from Google Search, Maps, and the Assistant, and much more! Keep reading to see all the changes over the last past weeks.

SERP 85

SERP Google Order Ads 85

The Point

APRIL 22, 2016

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. For comparison, B2B industry standards are 27 percent opens on mobile, compared to 43 percent for B2C. (For For comparison, B2B industry standards are 27 percent opens on mobile, compared to 43 percent for B2C.

Design 100

Design Landing Pages Marketing & Strategy Mobile Marketing 100

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation. Punch-Card Loyalty.

Marketing & Strategy 163

Marketing & Strategy Mobile Advertising Mobile Marketing Business 163

Sharpspring

JANUARY 7, 2020

Mobile user experience will become more important than ever in 2020. A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. Mobile users want to see things that are catered specifically to them.

Trends 61

Trends Mobile Marketing Ideal Customer Profiles Display 61

Biznology

DECEMBER 10, 2014

Moreover, we fight and we spend tons of money trying to get the best place on the most personal gadget of peoples’ lives: their mobile phone. As I said in my previous post, mobile is not just another channel, another media thing. The post Measuring mobile appeared first on Biznology. Like this post?

Storytelling 80

Storytelling Mobile Marketing Trigger Marketing Eye-Tracking 80

Convince & Convert

APRIL 15, 2014

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. If a site is mobile friendly, why wouldn’t we see an increase in mobile conversions? You aren’t alone!

Conversion Rate 144

Conversion Rate Conversion Case Studies Mobile Marketing 144

Circle Studio

MARCH 28, 2019

Mobile website traffic is increasing each year, and now encompasses over 50% of traffic worldwide. For our professional services and B2B audience, mobile traffic accounts for 20-30% of website traffic, and this percentage is growing. The rise of mobile browsing makes it ever important to design specifically for mobile users.

Design 97

Design Marketing Websites Display Traffic 97

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Customer Experience Matrix

MAY 24, 2016

So a bit of attitude adjustment may be in order. A more profound (or, at least, less technical) chain of thought started with an “influencer panel” observation that mobile devices are now the standard tool for doing everything. This matters because mobile interactions are inherently different.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Hubspot

APRIL 21, 2020

So it makes sense if you're considering creating a mobile app for your own company. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. How to Launch a Mobile App. And then once you've launched, your work has only just begun.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Act-On

NOVEMBER 29, 2023

Optimization for mobile devices With the majority of email opens happening on mobile devices, mailbox providers are urging senders to optimize their emails for mobile viewing. One of the biggest takeaways from these changes is that mailbox providers will now be requiring a DMARC record in order to fully pass authentication.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Marketing Insider Group

JULY 21, 2020

Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. As people become used to the convenience of ordering online, it doesn’t take a crystal ball to see that consumers won’t be likely to give up that advantage. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

KoMarketing Associates

MAY 31, 2016

The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. In our mobile-focused world, this is an exciting new chapter for AdWords. Conclusion.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

KoMarketing Associates

JANUARY 7, 2016

In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. HOW HAVE YOU PERSONALLY SEEN MOBILE PLAY A LARGER ROLE IN CTO RATES? DO YOU THINK THERE IS A SPECIFIC REASON FOR THE CLOSING GAP BETWEEN DESKTOP AND MOBILE CTO RATES?

Mobile Marketing 120

Mobile Marketing Email Marketing Click Rate Open Rate 120

Kaon

JANUARY 9, 2017

Original article published on Mobile Marketing Watch. . So it’s no wonder that mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US. When marketers create an app, there is no “end date.” It’s always a work in progress.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100