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The 7 B2B website essentials: What customers want

Martech

Dig deeper: A B2B marketer’s guide to long-form content 4: Mobile optimization More likely than not, your visitors are on a mobile device. You can do a look-up by hand or use automated processes from providers like NetFactor. Include testimonials, wherever possible, in connection with your content strategy. Interactivity.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers. 2) Email services – Julie Katz at Forrester writes about this group.