The 7 B2B website essentials: What customers want
Martech
JUNE 27, 2023
Dig deeper: A B2B marketer’s guide to long-form content 4: Mobile optimization More likely than not, your visitors are on a mobile device. You can do a look-up by hand or use automated processes from providers like NetFactor. Include testimonials, wherever possible, in connection with your content strategy. Interactivity.
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