Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. This sharply contrasts mobile platforms, where a single user is typically assumed to be behind the screen.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Hubspot

JULY 13, 2012

Given the ever-increasing rise in mobile adoption, mobile marketing is on the minds of many marketers these days. It's no surprise, considering that mobile internet usage is projected to overtake desktop internet usage by 2014 , according to Microsoft Tag. What are your thoughts on using SMS for marketing?

SMS 28

SMS Narrowcasting Broadcasting Mobile Marketing 28

Vidyard

MAY 6, 2013

The Narrowcast Age of Online Video has Arrived. Video in 2013: Mobile, social, interactive Do you have any big ideas about video? ” is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content.

Storytelling 68

Storytelling Narrowcasting Video Marketing Thought Leadership 68

Vidyard

APRIL 1, 2013

The Narrowcast Age of Online Video has Arrived. Video in 2013: Mobile, social, interactive Do you have any big ideas about video? ” is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content.

Narrowcasting 52

Narrowcasting Video Marketing Marketing Strategy Marketing & Strategy 52

Vidyard

APRIL 8, 2013

The Narrowcast Age of Online Video has Arrived. Video in 2013: Mobile, social, interactive Do you have any big ideas about video? ” is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content.

Narrowcasting 50

Narrowcasting Video Marketing Trends Thought Leadership 50

Vidyard

MAY 21, 2013

The Narrowcast Age of Online Video has Arrived. Video in 2013: Mobile, social, interactive Do you have any big ideas about video? ” is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content.

Narrowcasting 51

Narrowcasting Video Marketing Content Marketing Thought Leadership 51

Single Grain

DECEMBER 6, 2019

Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 The campaign generated a 65% click-through rate and a 33.6% C) CamFind.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145