Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. A total of 70% of the American workforce will be mobile by 2012. Click on the Visitors tab and then Mobile.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

OCTOBER 22, 2013

Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at my earlier post, “Industrial Email Marketing [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Email Marketing 60

Email Marketing Mobile Marketing Paid Search Agency Marketing Automation 60

Industrial Marketing Today

JUNE 5, 2013

Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary. Please click on the headline to read the full article.

Product 60

Product Inbound Marketing Order Purchase 60

Industrial Marketing Today

MAY 26, 2011

Take it up a notch and develop a mobile app for it. Go mobile with technical content: Make application notes and technical articles into mobile marketing assets. Convert that very useful piece of content from a static printed application into a real-time online application. Convert application notes into short how-to videos.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

JUNE 1, 2011

They have found practical applications of QR codes and are not using them simply because it is the mobile marketing tactic du jour. The field crew rarely has access to the Internet at the job site but a smartphone or a mobile phone with a camera is now a standard issue, allowing them instant access to “how-to” videos and installation guides.

Marketing Proposals 60

Marketing Proposals Comparison Mobile Marketing Communities 60

Industrial Marketing Today

SEPTEMBER 1, 2011

Integrating Social Media and Mobile. Same goes for mobile marketing. Even though work-related usage of social media is low among industrial professionals, it is here to stay. You cannot ignore it completely. It is smart to empower your subscribers to spread the word among their fans and followers.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

JANUARY 18, 2012

Website marketing and promotion (Social media, blog, mobile friendly etc.). Site content to match visitor needs, role and position in the buy cycle (See Creating Digital Content for Industrial Marketing ). Landing pages and conversion issues. Interface with Customer Relationship Management (CRM) systems.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60