Digital B2B Marketing

DECEMBER 22, 2011

It will not be the year of mobile (again). Mobile adoption will increase and marketers will progress. However, many B2B marketers will not have mobile websites or apps that are core to their business and few will make mobile a key consideration in the design of their corporate sites. Marketing Automation 11.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

It will not be the year of mobile (again). Mobile adoption will increase and marketers will progress. However, many B2B marketers will not have mobile websites or apps that are core to their business and few will make mobile a key consideration in the design of their corporate sites. Marketing Automation 11.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

JUNE 23, 2011

Embrace Mobile. As Michael Brenner said, Mobile Marketing is a Strategy, Not a Tactic. Make mobile the assumption, not the add-on throughout your planning. Value the mobile experience like the desktop experience. Filed under: Branding , Content , Demand Generation , Media , Mobile , Social Media.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

SEPTEMBER 13, 2011

Likewise, the attention mobile devices claim limits the attention we give other activity. Mobile is extending the always on, at our fingertips information environment. Filed under: In Theory , Mobile. For intensive tasks, most people still return to their desktop or laptop (ever try building a financial model on a smartphone?

Television marketing 100

Television marketing Mobile Marketing Buzz Lead Ranking 100

Digital B2B Marketing

JUNE 20, 2013

Don’t Use Mobile Pages. Nearly everyone that scans a QR code will be using a mobile device of some sort, the landing page you direct them to must be optimized for mobile. This is a clear instance where mobile-first design is absolutely critical and expected. What mistakes do you see marketers make with QR codes?

Paid Search Agency 100

Paid Search Agency Lead Gen Mobile Marketing Barriers 100

Digital B2B Marketing

JANUARY 26, 2012

Content that isn’t mobile friendly. I’m a heavy mobile content consumer (when I’m not writing a post on my phone, like I am right now). Mobile-friendly content is increasingly key. Attention is limited, your content needs to deliver within increasingly limited attention spans. Content all about you.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

JULY 31, 2013

According to Nielson , smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. What are you waiting for, you need a mobile app. Key Statistics About Mobile Apps. Mobile Mobile Marketing'

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

JANUARY 3, 2012

If you are a B2B marketer entering 2012 with increased budgets for social media, content marketing, mobile marketing and marketing automation, consider how your investments will benefit your audience. Step away from your own marketing plan and look at your marketing through your audience’s perspective.

Planning 100

Planning Paid Search Agency Mobile Marketing Marketing & Strategy 100

Digital B2B Marketing

APRIL 17, 2013

At the other might be a tiny mobile banner or a transit bench on a side street. A mobile banner? At one end might be the experience someone has using your product or service as you intended. Advertising isn’t dead. The Spectrum of Marketing. A television spot? A white paper?

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

FEBRUARY 25, 2014

In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. More than 200 million numbers had already been added to the Do Not Call registry in 2010. Do you like pop-ups and banners that take over your screen?

Rules 100

Rules Paid Search Agency Banners Barriers 100

Digital B2B Marketing

APRIL 30, 2012

View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurring as well. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

Digital B2B Marketing

JULY 17, 2013

You think mobile browsing is a fad that will pass soon. You believe print advertising is poised for a major comeback. You think CAN-SPAM was unnecessary and doesn’t actually do anything. You still believe taking 3 months or more to create a marketing plan is normal. You know print is poised for a comeback. Yes, that’s twice.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

JULY 16, 2012

Social media, mobile, search and local are all irrelevant at the end of the day. The B2B marketing community has become so focused on the journey they have lost sight of the destination. The purpose of B2B marketing is not leads, relationships, content or branding.

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

AUGUST 16, 2012

There is good information and advice buried in the infographic, but even where it was originally published most of the text is so small that it is unreadable on a large screen, forget about trying to read it on a mobile. The information could have been presented as a blog post or redesigned with significantly less text.

Segmentation 100

Segmentation Statistics Internet Marketing Social Media 100

Digital B2B Marketing

APRIL 11, 2011

According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers. So unless you like rants based on forgotten college coursework, use the navigation or category links above to find another post.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

Digital B2B Marketing

JUNE 16, 2011

Any marketer that can answer that question with an honest and resounding yes has an audience to begin mobilizing. Does your audience always want more? Will they scream “Bring it Back!&# if you stop marketing? Wow, You Are Amazing! You need an advocate and an evangelist.

Webcast 100

Webcast Demand Generation Agencies Demand Generation Mobile Advertising 100

Digital B2B Marketing

SEPTEMBER 24, 2013

And that actually understates the total as mobile search revenue is included in other categories. If you want more background on the importance of Google and big data, check out these stats and statements. In 2012, search represented 46.3% of all US online advertising revenue, according to the IAB.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

MAY 9, 2012

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. In short, everyone believes mobile should be a priority, most are seeing a significant portion of traffic from mobile devices, yet many struggle to make the case for mobile and to execute on it.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

APRIL 20, 2016

But people who travel, work from home or have their nose in their mobile likely won’t. And if you aren’t already putting the mobile experience first in your marketing, you better before going to LinkedIn or Facebook, where the vast majority of the traffic you get will be from mobile devices.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

JULY 1, 2013

Fills the Mobile Gap. link] With improved click rates, a CPC pricing model and the mobile benefit cited above, this offering can quickly become a meaningful revenue driver for LinkedIn as well. Viral Reach and Engagement is Free.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

SEPTEMBER 13, 2011

Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings. But our attention is rarely complete.

Television marketing 100

Television marketing Buzz Mobile Marketing B2B Marketing 100

Digital B2B Marketing

FEBRUARY 25, 2013

You Are Still Ignoring Mobile. For most target audiences today, mobile is another screen used to access the web, not another channel. If your website cannot handle mobile traffic, then you are not actually presenting your audience with a single integrated experience. Your Turn.

Landing Pages 100

Landing Pages Mobile Advertising Touchpoints Mobile Marketing 100

Digital B2B Marketing

NOVEMBER 7, 2013

I was surprised to find an agency using this spam tactic, let alone an agency that lists a number of big names in technology on their website, including SAP, Microsoft, EMC, Intel and T-Mobile. Mobile Web & #QRCode – Connect to the world. Their client list includes NBA, NFL, ESPN, Budweiser and ESPN. unitaglive.

Twitter 100

Twitter Demand Generation Agencies Reachforce B2B Marketing 100

Digital B2B Marketing

MARCH 21, 2011

For example, in business intelligence, there has been a lot of talk recently about mobile accessibility. However not every BI platform is mobile accessible, and a mobile user has different requirements. There is also a drive towards better predictive analytics as well as more robust integration of multiple data sources.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Demand Generation Agencies 100

Digital B2B Marketing

DECEMBER 8, 2011

Monitor Visit your site regularly from your home computer or mobile to see how you are then retargeted. When implemented correctly, retargeting reaches some of your best prospects, make the investment in creative that positions your offering and addresses potential concerns.

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

NOVEMBER 12, 2013

enterprise mobility, IT security, etc). You can purchase contacts that fit your basic target criteria (i.e. industry, role, company size, etc) and have recently registered to access relevant content (i.e. Although more expensive than going to Data.com, these contacts tend to be more targeted and higher quality.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Digital B2B Marketing

DECEMBER 3, 2013

Mobile is the obvious bid adjustment for most marketers, but don’t ignore day, time and location adjustments as well. Impression share reporting, specifically the impression share lost based on your budget, will let you estimate what the impact of this change will be. Overlook Bid Adjustments.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

MAY 14, 2013

Q2: Cloud and Mobile. Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q3: Lower Cost. Q4: Compliance. Like an old Model T, it might look nice, but it just isn’t practical anymore. What if someone is looking for a solution to improve compliance, but its only Q1?

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

Digital B2B Marketing

JULY 19, 2011

Just yesterday, SAP announced they will be hosting an enterprise mobility chat using the hashtag #SAPchat on Twitter. The platform was an improvement on the Tweetchat model and the hosts were able to lightly brand the chat environment and provide additional information. Is a Trend Forming?

Automation 100

Automation Conversion Forrester Marketing Automation Services 100

Digital B2B Marketing

JANUARY 17, 2012

Consider how you handle situations like the following: Your audience’s priorities are mobile, cloud and security. Your solution doesn’t work on mobile devices or manage cloud-based applications. A key competitor released a major upgrade that includes a number of firsts in the category. Someone else will.

Mobile Advertising 100

Mobile Advertising Content Work Management Mobile Marketing 100