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Customer Experience Matrix

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CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

A more profound (or, at least, less technical) chain of thought started with an “influencer panel” observation that mobile devices are now the standard tool for doing everything. That doesn’t sound too controversial until you realize it means that mobile is no longer a “channel” or a “trend”.

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More Mobile Campaign Management Systems

Customer Experience Matrix

It turns out the world of mobile marketing systems is further developed than I thought. A bit more research turned up a number of vendors who appear to have reasonably sophisticated mobile marketing systems. These are in addition to the firms I mentioned yesterday: Enpocket , Ad Infuse and Waterfall Mobile.

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Enough About LTV: Let's Talk Mobile

Customer Experience Matrix

Now that we’ve cleared that up, I’d like to point out that today’s New York Times has not one but two articles on mobile marketing. The BusinessWeek piece was still in the “gee-whiz, they can do ads on mobile phones” stage of thinking. Tags: mobile marketing lifetime value customer experience management behavioral targeting.

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AOL Enters Mobile Advertising with Third Screen Acquisition

Customer Experience Matrix

More news from the mobile marketing front: AOL yesterday announced it had acquired Third Screen Media , which will operate as part of its Advertising.com www.advertising.com subsidiary. Basically this illustrates the continued convergence of mobile with other digital advertising. Tags: mobile marketing.

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Differences Among Mobile Marketing Systems

Customer Experience Matrix

You may have thought from last Friday’s post that I had merely gathered the names of mobile marketing software vendors. and three mention mobile ad serving, but none mention both. It’s also worth noting that Ad Infuse , which is not on my list of seven, is a mobile ad serving specialist. Au contraire. Upload user content.

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More on Mobile Phones

Customer Experience Matrix

I saw a fascinating presentation yesterday by Thomas Fellger, CEO of iconmobile GmbH ( www.iconmobile.com ) , Berlin-based developer of applications and services for mobile communications. Fellger also described vastly more elaborate and creative approaches to using the mobile phone encourage interaction among consumers.

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Enpocket Makes Mobile Advertising Look Mature

Customer Experience Matrix

As you know from Monday's post , I’ve been poking around a bit at mobile marketing software. One company that turned up is Enpocket , a Boston-based firm that has developed what appears—and I’m basing this only on their Web site—to be an impressively complete system for managing mobile advertising campaigns.