Crimson Marketing

OCTOBER 29, 2015

Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile advertising: . Americans spend 24% of their media time using #mobile devices #mobileadvertising Click To Tweet. Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. ” 13.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

JUNE 4, 2015

Google announced recently that mobile traffic has officially surpassed desktop traffic. This presents no small challenge to marketers, who now must consider user engagement across desktop, mobile and mobile app platforms, each with their own behavioral attributes.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

AUGUST 6, 2015

Relevancy imperative: Communication on mobile devices is much more personal than on desktop devices. Russell explains how to make your mobile martech activities relevant, in order to reap the rewards of “right message, right time.”. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

JULY 21, 2015

Vittorio Viarengo, VP of Marketing for mobile security firm MobileIron, joins Moneyball for Marketing to show us how he uses Scrum methodology to execute tasks in two-week sprints, empower his team to say “no,” and get the important things done on time. MobileIron is a mobile security company founded in 2007.

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

Crimson Marketing

OCTOBER 9, 2013

Mobile Content Marketing Strategies Will Create Winners. Mobile is set to take over desktop usage within the next 2 years. Mobile must be a part of your content strategy. . If you or your company fail to assign responsibilities to specific people or departments, you will fall behind. . ” 4.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

FEBRUARY 5, 2013

Don’t: Build a “flashy” mobile website. Do: Invest in a mobile-friendly website and skip heavy design elements, like banners or videos in Flash, which might slow down the load time, or not load at all for some mobile users. Here are just a few: Don’t: Substitute a social media page for a website.

Banners 100

Banners Mobile Marketing Social Media Video Marketing 100

Crimson Marketing

OCTOBER 15, 2015

People Don’t Convert On Mobile. The mobile experience is very different from the desktop experience. That being said, mobile users need simpler forms and experiences than desktop users. “Asking them to replicate the desktop process on their mobile phones is aiming for the wrong conversions.” .” 14.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

NOVEMBER 10, 2015

It’s about trust: According to a Nielsen research survey of advertising mediums, text and banner ads on mobile devices are the least trusted form of advertising, while a brand’s website content is somewhat surprisingly number two on the list. Gilad de Vries leads corporate development and products for Outbrain.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing & Strategy 100

Crimson Marketing

OCTOBER 8, 2013

Mobile Content Marketing Strategies Will Create Winners. Mobile is set to take over desktop usage within the next 2 years. Mobile must be a part of your content strategy. . If you or your company fail to assign responsibilities to specific people or departments, you will fall behind. . ” 4.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

JANUARY 27, 2015

Mobile in the Mix: Integrating mobile device usage with the in store retail experience is an opportunity to create a sense of intimacy in store, says Leo. Leo shares examples. Special pricing, special selection and a special connection that comes with understanding an individual shopper’s behavior make for a powerful marketing system.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Jennifer serves as the Vice President of Marketing and Product Strategy at Planar Systems Inc.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

JANUARY 16, 2014

As the importance of video rises, so does the importance of mobile. “ Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it’s an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

JUNE 30, 2015

Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites. Customer data should be gathered from your own business intelligence as well as web analytics. This data will give you the framework for your buyer’s pain and needs.

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

APRIL 1, 2014

The future of marketing lies in marketing technology, including mobile apps. With the steady growth in Big Data and marketing analytics, the CMO will find their role expanding like never. The post How To Shape The Future With Marketing Technology [Infographic] appeared first on. Infographics Other Interesting Topics'

CMO 100

CMO Mobile Marketing Analytics Marketing 100

Crimson Marketing

MAY 7, 2014

There is a massive explosion of product marketing data today, derived from IT mega trends such as SaaS, Cloud Computing and Mobility. While this has created spectacular demand generation opportunities. Demand Generation Podcasts Product Marketing'

Demand Generation 100

Demand Generation Demand Mobile Marketing Trends 100

Crimson Marketing

JANUARY 21, 2014

Most used social networks on mobile. 189 million Facebook users are “mobile only” Your CEO: 32% of F500 CEOs have at least one profile on a social network. There are over 150 million Instagram users. 50% of Pinterest users have children and 80% of users are women. How We Share. 68% have no social presence whatsoever.

Cable 100

Cable Social Networks Privacy Validation 100

Crimson Marketing

JULY 26, 2013

Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

DECEMBER 17, 2014

36% reported mobile websites . .” Also having a notable impact on ROI from personlization are user preferences (70%) and web property behavior (68%). . Here are the best marketing channels for digital personalization: 78% of marketers reported email as being most popular . 69% say it’s desktop websites. Source: Marketing Charts.

ROI 100

ROI Paid Search Agency Personalization Marketing & Strategy 100

Crimson Marketing

JULY 29, 2015

Russ Mann is the CMO of Nintex , the global standard in workflow automation software for mobile, Cloud, on-premises, and hybrid environments. Then he tells us exactly which packages and people marketing analysts need to know about to stay on top of their game.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JULY 29, 2015

Russ Mann is the CMO of Nintex , the global standard in workflow automation software for mobile, Cloud, on-premises, and hybrid environments. Then he tells us exactly which packages and people marketing analysts need to know about to stay on top of their game.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

DECEMBER 17, 2015

It meets the needs of modern, distributed and mobile workforces spanning SMB to Enterprises globally. RingCentral’s cloud solution is easier to manage, more flexible and cost-efficient than legacy on-premises communications systems. RingCentral, Business Communications Made Simple. .

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . “Customers want to interact with stories and modify them on social media.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

AUGUST 19, 2013

The key to understanding your buyer’s journey is to understand buyer mobile usage. It now uses a “tag management systems” vendor to collect and unify buyer data from its main website, the rewards website, a “hotel offers” website, and its mobile application to get a complete view of customer buying patterns.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

AUGUST 2, 2013

Meaning, your customers should be able to purchase your product from not only their desktops, but your mobile site, and so on. . Each channel should have its own experience for the buyer, but also adhere to the same functionality. Take tips from your sales team. What does sales know about your buyers? Direct Marketing News ) .

Advertising Agencies 100

Advertising Agencies B2B Sales Advertising Channels Mobile Marketing 100

Crimson Marketing

DECEMBER 11, 2013

25% of corporate buyers have revealed that if their suppliers offered more services via efficient mobile-optimized websites, they would increase their chances of spending over $5,000 on a purchase. You must create a web experience that’s comparable to B2C. Business2Community ).

Amazon 100

Amazon B2B Purchase Pricing 100

Crimson Marketing

JULY 31, 2014

How you engage buyers is based on their recent behaviors “and past experiences with your company, as well as the signals embedded in customers’ mobile or social-media data.” Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

FEBRUARY 25, 2015

With Netskope, organizations can direct usage, protect sensitive data, and ensure compliance in real-time, on any device, including native apps on mobile devices and whether on-premises or remote, and with the broadest range of deployment options in the market. With Netskope, the business can move fast, with confidence.

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Crimson Marketing

JULY 9, 2014

Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute.

CMO 100

CMO Social Media Skype Wikipedia 100

Crimson Marketing

MARCH 16, 2015

In particular, this paradigm shift centers on mobile phones and tablets. For most of us, our mobile devices are integral parts of ourselves, within reach 24 hours a day. Provide free Wi-Fi access, equip store associates with mobile devices and train them to help customers find the items they need.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

JANUARY 7, 2015

“The CMO of 2015 must take charge of customer-centric innovation, starting with mobile and expanding out into every marketing technology-enabled channel. “2015 will be a year of unprecedented customer power, worldwide, through mobile, social, and digital marketing channels.

CMO 100

CMO Forrester Business Touchpoints 100

Crimson Marketing

AUGUST 16, 2013

Make all of your content and strategies connected on every medium (from social to mobile to web) with a uniform look. Try out a mobile strategy. We are making the shift to purchases on our mobile devices. Check out our infographic Are You Taking Advantage of Mobile Growth? Offer onsite mobile coupons.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Mobile Advertising 100

Crimson Marketing

FEBRUARY 18, 2015

“Tapping into B2B buyers is all a matter of mobile… Mobile lets B2B suppliers get directly in touch with corporate buyers and puts sales opportunities in the palms of their hands:” 44% of B2B buyers have researched an item for their company using a mobile device. Source: Digital Information World.

B2B Marketing 100

B2B Marketing B2B Mobile Marketing Budget Programs 100

Crimson Marketing

MAY 26, 2015

Robert Haskitt is the CMO of Extreme Reach , the leading provider of video advertising management and distribution solutions that spans TV, digital, and mobile. Robert gives the audience a view into advertising buying trends and technological tools that are working to deliver greater value through the power of convergence.

CMO 100

CMO Television marketing Trends Video Marketing 100

Crimson Marketing

OCTOBER 27, 2015

The SOASTA platform enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and web devices in real time and at scale. SOASTA is the leader in performance analytics.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

MARCH 30, 2015

Customer data is used by 83% of responded to optimize the desktop website experience, “while two-thirds optimize email and half of their mobile website.” Improving visitor retargeting (16%). ” And less that half of respondents use “customer data to optimize search, social and display.”

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100

Crimson Marketing

NOVEMBER 14, 2013

92% of mobile video viewers will share videos with others. Videos posted on Facebook increase viewer engagement with brand pages by 33%. Increase awareness of your brand. Online audiences choose to watch 13.2 million video advertisements per day. Reap the SEO benefits. Website posts with embedded video draw 3x more inbound links.

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

JULY 10, 2013

Traditionally, the focus on connecting with your buyers was executed through individual channels like email, mobile, catalogue, or web. Your job as marketers it to put your buyers first, but how many of you actually stay true to this? The progression from multi-channel marketing.

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100