Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

APRIL 4, 2013

All of these allow increasingly relevant interactions to follow a consumer across apps and the mobile web, all while waiting for the right moment. or the “internet of things,” this is what mobile is all about and I believe visual recognition technology will play a key role in making it happen. Whether you call it Web 3.0 At first it.

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition Red Bull Smartsy Wake Open' At first it.

Buzz 100

Buzz Branding Brand Identity Mobile Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Related posts: Going Mobile with B2B Marketing – Part II So in my last blog post – Going Mobile with. Hear me out …. Stumble upon something good?

Mobile Advertising 100

Mobile Advertising Branding Brand Identity Digg 100

Buzz Marketing for Technology

DECEMBER 14, 2016

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Brucculeri explained some of the background of how chatbots came to be, as well as their usefulness as a marketing tool.

Conversion 100

Conversion Work Management Marketing Management Verticals 100

Buzz Marketing for Technology

JANUARY 26, 2010

If you look at the share of mobile search that the Google app has it is minuscule compared to their share of the browser based search market. Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search. And we tend not to stray from that behavior now. Tweet This! Share this on Reddit.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

OCTOBER 13, 2008

In a recent Razorfish survey it was ranked second to mobile as the most important emerging media channel in the coming year. Roughly 51 percent of respondents ranked mobile as the most important, followed by Digital Signage with nearly 32 percent. Digital signage is officially "the next big thing" for a lot of marketers.

Blast Campaigns 100

Blast Campaigns Mobile Marketing Interactive Marketing Social Media 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. This morning I typed into Google the search term: VoIP. Related posts brought to you by Yet Another Related Posts Plugin.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Brute force and fear are no longer profitable strategies.

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

JULY 17, 2015

This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. Are you planning the same for your mobile site?

Cost 100

Cost POS Mobile Marketing Click Rate 100

Buzz Marketing for Technology

APRIL 5, 2015

– Forrester research predicts we are in the Age of the Customer and that in order to become customer obsessed you need to master 4 business imperatives: embracing the shift to mobile, turning big data into big insights, transforming your customer experience, and accelerating your digital transformation.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Buzz Marketing for Technology

JANUARY 30, 2013

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. Unfortunately, as we all know, free doesn’t always mean good and I think QR Codes take that assertion to a whole new level.

Branding 100

Branding Brand Identity Mobile Advertising Click Rate 100

Buzz Marketing for Technology

MAY 15, 2013

And mobile, which can seem like an entirely different universe, looms ever larger. The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. If the $42.3

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

APRIL 25, 2013

Well today’s marketers are growing up digital – they create aps, they place Facebook ads, they run some mobile ads and design augmented reality games – all before lunch! It’s meant to prepare you for changes that are occurring and give you what you need to succeed in this new era. I hope to see you there!

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

As brands adapt to keep pace with the changes brought on by today’s demand economy, the budgets and line items need to demonstrate the same agility in order to stay in sync with consumer trends in our growing social and mobile world. When everyone’s way isn’t working for you, find your own path.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

OCTOBER 12, 2011

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Consumers led the way then, as they’re leading into mobility and Internet-enabled devices now. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century.

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

For example, they can offer experiences more suited to customer needs and wants, they can cross-sell and upsell in-store, online, on mobile, on tablets, even in social, and they can drive more sales than ever before (which they figured out via constant, but relatively straightforward, changes to these sites).

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

JUNE 27, 2008

Best BlackBerry Shortcuts: Aflacs Mobile Guru Shares Tips. Mobile Security. Business Mobility And The Agile Organization. Demonstrating the Business Value of Mobile Device Management. Extending PCI Compliance to the Mobile Workforce. Read Forresters advice for deploying an enterprise mobile solution.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Get Emerging Tech via: Mobile. The Cisco Mobility Resource Center is your source for FREE mobility solutions. The Cisco Mobility Resource Center offers FREE videos, downloads, podcasts and more, all designed to help small and medium businesses get mobile connectivity solutions, improve productivity and drive sales and revenue.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Through the newest phase in their partnership with Twitter AMEX has created hashtag-enabled commerce, allowing joint AMEX-Twitter members who connect their accounts the ability to pay for a new Kindle Fire just by sending #BuyKindleFireHD. Other companies are also creating new ways to leverage this supercharged special character.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) Now I am not sure it can continue at that pace but I am not 100% sure.

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Buzz Marketing for Technology

FEBRUARY 2, 2011

Well today’s marketers are growing up digital – they create aps, they make Facebook pages, they test mobile ads and design augmented reality games – all before lunch!

Advertising Agencies 100

Advertising Agencies Salesforce.com CMO Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports!

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

JULY 31, 2008

Considering these goals and considering things like using Google History + search of history, tagging instead of hierarchical folders, social tagging, desktop search, mobile devices and mobile look-up - it’s easy to see that there are a host of new possible methods to apply to this part of knowledge work.

Tagging 100

Tagging Customer Surveys Social Media Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

Mass Bay Organizational Development Learning Group. Boston KM Forum. Professional conferences. Lectures in local colleges and universities. Physical neighbors. Other affinity groups. Data and Information Hacks. Tomboy notes. Intranet personal home page (wiki). Beagle desktop search. Physical Space. Office (through employer). Home office.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social. In fact if Google’s mission is to “index the worlds information” perhaps Facebook’s mission is to “Socialize the worlds information!” (but but I digress …).

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

MAY 22, 2013

Related posts: 3 Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. It can accomplish this by setting up a strong behind-the-scenes infrastructure that puts the customer experience at the forefront. Why CMO’s Need To Be More Involved in Ecommerce If the $42.3

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

JUNE 27, 2008

And thats a big reason why it can be so difficult to manage creative work and creative workers, especially when they are remote, mobile, or highly distributed. Each of these activities has a different pattern of interaction and mobility, resulting in different needs for physical and IT support.

Work Management 100

Work Management Peer-to-peer Distribution Guidelines 100

Buzz Marketing for Technology

APRIL 3, 2011

Through interactive elements on websites to the provision of winning digital experiences via mobile, Microsoft is working very hard to help brand connect to customers. Microsoft has powered thousands of dynamic websites including sites like Dell.com, Ferrari.com, Energizer.com, Chesapeake Energy.com and more.

Enterprise Management 100

Enterprise Management Advertising Agencies ROMI Work Management 100

Buzz Marketing for Technology

OCTOBER 6, 2010

I am here to tell you that Facebook is in the same position as they make everything more social by sticking the “like” button on everything and adding mobile features. Much like Lycos or Altavista or even Yahoo there were search engines that came before Google but Google closed the door on them.

Facebook 100

Facebook Social Networks BtoB Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

Mobile Messaging 2.0. Mobile Phones. Measurement. Messy World. Michael Rosenblum. Michael Skoler. Michael Wesch. Michael Yon. Microblogging. MicroBrand. New Realities. News Corporation. open source. Personal Branding. podcasts.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Wireless & Mobile. Patch Management. Applications. Collaboration. JavaWorld.com. LinuxWorld.com. Middleware. Data Center. Storage Mgmt. Utility Computing. Virtualization. Small Business Networking. Collaboration. Security.

Marketing Management 100

Marketing Management Communities Spyware RSS 100