Biznology

AUGUST 19, 2013

The numbers show marketers are rushing into mobile. So, if you want to know what’s better for your business: Mobile App or Mobile Website? 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). MOBILE WEBSITES.

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Biznology

FEBRUARY 12, 2016

Because identity is the only constant in an evolving, yet increasingly fragmented, would-be Mobile Conversion Strategy. Even more vexing is the reluctance of dealership marketing professionals to add a forward thinking component to what is now a vacant mobile strategy. Why is this important? Like this post? Sign up for our emails here.

Paid Search Agency 80

Paid Search Agency Conversion Marketing & Strategy Psychographics 80

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

JANUARY 29, 2016

Much of the discovery in this stage is still done at home or work via desktop, but it is shifting rapidly over to Mobile. The video format serves these moments especially well, and particularly serves the Mobile researcher as it is easier for the consumer to understand visuals over text. Part Two of Integrating Mobile Video Branding….

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Biznology

DECEMBER 12, 2012

For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up. Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, but to access information on the Internet.

Marketing Websites 80

Marketing Websites Marketing Analytics Tools Mobile Marketing Internet Marketing 80

Biznology

FEBRUARY 26, 2014

Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. Yelp now gets 44% of its traffic from mobile.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

FEBRUARY 3, 2015

Even in 2015, a majority of the websites I audit are not mobile-compatible. What these sites do share is that they don’t have either mobile-optimized “second sites” or responsive web design ( RWD ). So why do I need to change?”

Marketing Websites 80

Marketing Websites Wikipedia Mobile Advertising Work Management 80

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. The SMS campaign offering mobile coupons.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

JANUARY 11, 2013

Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. Once that trouble is found, it is impossible to measure what will happen, but most kids who have any experience know that it can be extremely unpleasant. You know why. Needles and drills and that smell.

Mobile Marketing 80

Mobile Marketing Mobile Advertising Wikipedia Emarketing 80

Biznology

JULY 15, 2013

Is mobile marketing ready to change healthcare? 41% prefer care delivered via mobile devices (PWC). 41% prefer care delivered via mobile devices (PWC). Examples of “interactive wireless media includes smart phones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Biznology

SEPTEMBER 8, 2014

As your organization starts rolling out initiatives on the big IT trends of social, mobile, cloud, and big data, employees often get caught in the eye of the storm. Thus, social, mobile, cloud, and big data are not target states or just buzzwords. Offline Marketing Big Data cloud cloud storage knowledge marketing mobile Social'

Product 80

Product Mobile Marketing Work Management Correlation 80

Biznology

OCTOBER 31, 2010

We're all spending a lot more time thinking about mobile marketing these days, but the statistics that we use to track it aren't keeping up. It was so easy not so long ago, when mobile phones were the only way to be online while on the go. So, if someone hits a Web site using an iPhone, that is counted as a mobile use of the site.

Activities 80

Activities Wikipedia Internet Marketing Mobile Marketing 80

Biznology

DECEMBER 24, 2012

It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms. Some food for thought: in January of 2011, around 100 billion mobile applications existed. Mobile Roadie.

Mobile Marketing 80

Mobile Marketing Television marketing Paid Search Agency Small Business Marketing 80

Biznology

MAY 26, 2011

Earlier this week, I appeared on a panel devoted to mobile marketing for an audience that was interested and excited about mobile marketing--so excited that I wondered if they were missing the basics of how to think about mobile marketing.

Mobile Marketing 80

Mobile Marketing Tactics Wikipedia Marketing 80

Biznology

MAY 2, 2013

He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. Given the enormous rate of adoption of mobile technologies and the fact that approximately 1 billion people are now connected on Facebook, it is unlikely that we are going to give up our devices and social networks anytime soon.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

MARCH 27, 2014

That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information. When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns.

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

MARCH 27, 2014

That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information. When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns.

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

MARCH 24, 2011

A few months ago, I asked the musical question, "Is the mobile activity you are counting really mobile? " No matter what you think you mean by mobile, I can wager that your analytics vendor is counting something else. The musical answer was, "no." I am hoping it will eventually get better, however, so read on.

Analytics 80

Analytics Wikipedia Vendors Activities 80

Biznology

JANUARY 16, 2013

With the rise of social, local, and mobile, your customers likely do all three, often at the same time. In this Webinar, find out how the social, local, mobile Web is changing your customers’ behavior and what that means for your business. What does this mean for your business in 2013 and beyond? .

Mobile Marketing 80

Mobile Marketing Amazon Webinar Metrics Blogger 80

Biznology

DECEMBER 21, 2020

Making your site mobile-friendly to rank higher. Lastly, if you haven’t optimized your website for seamless mobile browsing, make sure to do it before the end of 2020. Google is putting a higher emphasis on mobile-enabled websites than ever before, which means that using AMPs (Accelerated Mobile Pages) will become the norm.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

SEPTEMBER 6, 2011

If you’re interested in the slides, check out “ Measuring ROI in Social and Mobile Marketing.&#. So what kind of ROI do you get with social and mobile marketing? In addition to walking through the basics of how to measure ROI, it also highlights several examples of real companies making money with these techniques.

Mobile Marketing 80

Mobile Marketing ROI Social Marketing Opt-out 80

Biznology

MARCH 22, 2011

The biggest criticism I hear about the local, mobile, social Web is that it doesn't yet just justify the hype--that it generates little to no return and distracts companies from focusing on those parts of their business that actually produce revenues and profits. Image by dpstyles™ via Flickr. by Tim Peter. That's a valid concern.

Mobile Marketing 80

Mobile Marketing Social Marketing Validation Act-On 80

Biznology

SEPTEMBER 3, 2010

If so, you must be all over mobile marketing right now. Find out how to " Use mobile marketing for what it's good for.". Image by Niels van Eck via Flickr. Do you always buy the flavor-of-the-month? All the cool kids are.) But to what end?

Mobile Marketing 80

Mobile Marketing Internet Marketing Class Tagging 80

Biznology

MARCH 2, 2021

Mobile commerce will continue to dominate. By the end of 2021, mobile commerce is expected to make up 72.9% One of your top priorities for 2021 should be to optimize the shopping experience for mobile devices and mobile users around the world. of all e-commerce sales. Wrapping up.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

OCTOBER 1, 2018

Mobile Technology. Mobile devices become more and more widespread every year. Today, almost all consumers have at least one mobile device, and small businesses should adjust their practices accordingly. For example, mobile apps are a great way to connect with customers and streamline transactions. Automated Marketing.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

DECEMBER 27, 2017

Neglecting to optimize your emails for mobile. More than half of all email messages are opened on mobile phones so make sure your emails are mobile-friendly and you will boost your business. Also make sure they recognize you; don’t change the sender info! If you’re still making this mistake, it’s past time to fix this!

Email Marketing 202

Email Marketing Marketing Management Click Rate CAN-SPAM 202

Biznology

OCTOBER 28, 2019

5G is the latest generation of mobile network technology. 4G mobile network technology was a game-changer. For example, self-driving vehicles running on a mobile network will be able to react to events on the road in real-time, thus avoiding costly accidents. Let’s look at 7 of them. 5G will be another game-changer.

Product 112

Product Bandwidth Digital Transformation High Quality Lead 112

Biznology

OCTOBER 18, 2017

Even if your website and email analytics tell you that your audience is more desk-bound than mobile, understand that the reality is that initial triage happens on a mobile device for many of us. Don’t get deleted just because you think mobile doesn’t matter to your audience. It almost certainly does. Ask for action.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Biznology

JULY 10, 2018

Optimize desktop and mobile marketing. Are you familiar with the differences between desktop and mobile marketing? There are even myths about mobile marketing. One is that your mobile site only needs to be mobile-friendly in order to please the customer. If not, that’s okay.

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Biznology

NOVEMBER 17, 2017

In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. One of our favorite set of metrics helps compare mobile usage and desktop usage. Another area where gathering data is a good thing.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

JANUARY 5, 2018

In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Since load time is a ranking factor, AMPs are supposed to boost SEO.

SEO 192

SEO Guidelines Mobile Marketing Paid Search Agency 192

Biznology

MARCH 25, 2019

4: Mobile is critical today. If your business website isn’t mobile-friendly, you will struggle to be found on Google. According to Statista, the number of mobile phone users is expected to reach 4.78 And in March 2018, Google announced it would be indexing websites based on their mobile version (not their desktop version).

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

APRIL 5, 2018

Have a mobile showroom. If you would like to show clients what it is that that you can do for their homes, it will help to have a mobile showroom. Your mobile showroom can also be sent to your clients via email.

Blogger 145

Blogger Customer Satisfaction Mobile Advertising Word of Mouth 145

Biznology

DECEMBER 28, 2016

Reaching a tipping point, LEGO started restructuring and digital transformation focused on new revenue sources coming from movies, mobile games, and mobile applications. The company’s main innovation is their Mobile Order and Pay app. LEGO achieved an EBITDA margin of 37.1% in 2014, an increase of 15% since 2007.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

JANUARY 4, 2018

“Motion provides meaning,” according to Google ‘s Material Design language for mobile application design. Motion guides our interactions with mobile devices. Motion is equally central to our experience of watching videos. Motion is where the eye goes and the mind follows.

Video Marketing 153

Video Marketing Business Storytelling Mobile Marketing 153

Biznology

NOVEMBER 9, 2016

73% of mobile internet users say that they’ve encountered a website that is too slow to load. 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error. 73% of mobile internet users say that they’ve encountered a website that is too slow to load. KissMetrics ). GlobalDots ).

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Biznology

APRIL 15, 2019

Mobile Marketing. Now that the majority of the population owns a smartphone, mobile marketing is vital for advertisers in nearly every industry. Another point to keep in mind is that digital marketers have the ability to boost their brand through everything from mobile payment to mobile apps. Live Video.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Mobile Advertising Paid Search Agency 123