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NOVEMBER 29, 2023

Optimization for mobile devices With the majority of email opens happening on mobile devices, mailbox providers are urging senders to optimize their emails for mobile viewing. It will be important to implement a behavioral segmentation strategy to focus on the correct audience.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

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SEPTEMBER 26, 2018

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Mobile Marketing 111

Mobile Marketing Generation Leads Lead 111

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FEBRUARY 26, 2024

An ad ID comprises a unique string of letters and numbers assigned to a mobile device by its operating system (like Android or iOS). Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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NOVEMBER 7, 2023

Optimize and test for mobile Roughly half of all emails are opened on mobile. Making sure a send is renderable on both computer and mobile is a necessity. Not only that, but many inboxes are configured completely differently on mobile devices compared to desktop.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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OCTOBER 6, 2023

10 Best SMS Marketing Examples To Inspire Your Text Message Campaigns Ubiquity Nearly everyone on the planet with a mobile phone has SMS capability. That means using SMS can provide an advantage for building relationships at every stage of the buyer’s journey, wherever that buyer exists.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187