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Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. ” says  Smart Insights , as “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).” This is about more than simply making your site mobile responsive.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Mobile email marketing lags consumer adoption. Email is increasingly mobile.

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Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

It's All About Revenue

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). Mobile Marketing

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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Mobile is dead: start thinking mobility now…

Biznology

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. But at the same time, as we run further into 2014, it becomes obvious that mobile is dead and we have to start talking about mobility.

Mobile Marketing Trends for 2016

It's All About Revenue

This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? Five Mobile Marketing Trends for Emerging Markets in 2016. In 2015 we witnessed mobile rocking the ground, with companies exploring mobile advertising to its full potential.

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21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. and 71 million tablets.

Insight into the Growing Impact of Mobile Video Marketing

Synecore

In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco’s annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper. Mobile

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Seven Essential Mobile Apps for Marketers

grow - Practical Marketing Solutions

Back in 2014, I wrote a post on essential mobile apps  for marketers. Those are some of my new favorite mobile apps for marketers. Which mobile apps do you keep on the first screen? The post Seven Essential Mobile Apps for Marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Pricing: Free.

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. 59% of these smartphone users expect companies to make their websites mobile-friendly. Another 43% expect companies to have a mobile app. Mobile DMP.

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B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation Blog

Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. While this evolution of mobile devices has widely made accessing the Internet far more convenient for consumers, it has added a whole new challenge for digital marketers. We all know that mobile users are different. Spend #1.

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Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails “mobile-friendly” – in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be “responsive” – designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop.

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17 Excellent Email and Mobile Marketing Stats and Facts

Webbiquity

Based on the research below, here are five key takeaways for success in email and mobile marketing. •  Experiment with video. Email accounts for 18% of digital marketing budgets on average,and 61% of marketers plan to increase spending on email this year. •  Mobile is untapped opportunity. About half plan to grow their social media budgets while 40% will allocate for for mobile.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

7 Compelling Reasons to Invest in Mobile Marketing

It's All About Revenue

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Up to 29% of consumer media time is now spent on mobile platforms. Only 18% said ROI of acquisition using mobile marketing was good.

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5 ways to refine your mobile marketing campaign and increase ROI

B2B Marketing Insider

Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and mistimed opportunities. The post 5 ways to refine your mobile marketing campaign and increase ROI appeared first on Marketing Insider Group. Marketing Strategy Mobile KPI Mobile Marketing ROI

The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” Looking at your own company or business, you’ll likely only need to ask yourself one question, “Am I ready for my customers to engage with me via mobile devices?” Only 22% of insurers have a mobile quoting app.

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How Marketers Should Engage Their Mobile User

It's All About Revenue

And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Think about the last time you clicked on a link in an email or social post on your mobile device from one of your favorite apps. Mobile MarketingPages visited.

Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App

Synecore

According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. By providing online shoppers more detailed and relevant product information and a clear path to the purchase, mobile apps are trumping mobile web browsers and even desktops to become the preferred method of online—and specifically mobile—commerce.

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How AI Will Be A Game Changer In Mobile Marketing

It's All About Revenue

" Yes this means that if Google is shifting from a mobile-centric world to an AI-centric world, we all need to pay attention. " Going Mobile. I am not about to trot out the latest research on the use of mobile devices. " The writer of the piece, Andy Narayanan does a great job at laying one scenario in which AI will play a huge role in mobile marketing.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

2013 Is Not the Year of Mobile!

Digital B2B Marketing

We see the predictions every year: This will be the year of mobile! It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. We won’t see the year of mobile because mobile isn’t a new channel we switch to, it is an evolution in behavior. But mobile means we are always connected!

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Consider that, according to recent findings from the Pew Research Center: • 86% of adults own a mobile phone (the percentage is even higher among business professionals), and more than half of them use their phones to access the Internet. Technical Mobile SEO.

10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. In short, everyone believes mobile should be a priority, most are seeing a significant portion of traffic from mobile devices, yet many struggle to make the case for mobile and to execute on it. Reasons Your Marketing Needs to be Mobile 1.

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55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness

It's All About Revenue

As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. But how are marketers incorporating mobile into their marketing strategies? In fact, Econsultancy found that 67% of businesses planned to increase their mobile marketing budgets in 2015.

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Mobile devices are detroying human conversation. Get over it.

grow - Practical Marketing Solutions

The ubiqituous mobile device has replaced face-to-face human conversation, upended family dynamics, and challenged traditional views of relationships. Turkle pointed to research proving that the mere presence of a mobile device was a deterrent to conversation. Of course parents need to take steps to limit how and when mobile devices are used. Chronic health problems. Obesity.

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How To Measure Performance Against Google’s Mobile Friendly Update

KoMarketing Associates

Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. Mobile Search Percentage. Quality of Mobile Search Traffic. And ideally, the quality of inbound leads from mobile versus desktop.

Why is Mobile at the Heart of the Customer Journey?

It's All About Revenue

Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Here are four reasons why marketers have to think bigger when it comes to mobile: 1.Mobile is With Us at Every Step People reach for their phones 150 times per day. Mobile is not a stop on the path to purchase.

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Mobile Positioning: A Business Must

Webbiquity

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: •  Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? The result?

B2B Mobile Websites: Prepare, but Don’t Panic

Webbiquity

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. More than half of my website traffic coming from mobile phones? I’m not ready! But even this simple research is becoming increasingly mobile. Yikes! and research reviews.

Mobile and behavioral

Biznology

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Detection and prediction of human behavior from daily life activities is a challenging task but mobile usage can be used as a compass to this effort. Human behaviors are multifarious and myriad in nature.

The Undeniable Mobile Effect On Holiday Shoppers

It's All About Revenue

And based on results of a survey conducted by Oracle Marketing Cloud and Edison Research it would be wise for the same retailers to not just talk mobile but to actually be mobile - literally and figuratively. little backstory to the research before we get mobile. The world is mobile. Mobile MarketingToday is June 30. No, I am not crazy from the heat. Period.

Two Thirds of Marketers Cannot Measure Mobile

It's All About Revenue

This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically.

Mobile Marketing: The Future of Marketing

Synecore

mobile ad spending was at $4.4 In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. In 2012, U.S. billion dollars. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands. Follow @jAtkO23. Follow @SyneCoreTech

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Modern Marketing Essentials Guide to Mobile Marketing (eBook)

It's All About Revenue

practically the entire world has a mobile phone and a whole bunch of them are smartphones. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact. The Guide identifies the 5 key things marketers need to know when it comes to Mobile Marketing. This just in. essential.

Mobile 122

Best Practices for Mobile SEO

Modern B2B Marketing

Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. Here are a few ways to make your website mobile-friendly: 1.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

It's All About Revenue

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” ” That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements. Mobile is big. Mobile Profile Access.

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The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

It's All About Revenue

Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as such need to engage and connect with your customers accordingly - but here are just some of the mind-blowing stats when it comes to the effect mobile has had on all of our lives. Marketing Cloud Mobile Marketing