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45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Mobile email marketing lags consumer adoption. Email is increasingly mobile.

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Mobile Marketing Trends for 2016

It's All About Revenue

This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? Five Mobile Marketing Trends for Emerging Markets in 2016. In 2015 we witnessed mobile rocking the ground, with companies exploring mobile advertising to its full potential.

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7 Compelling Reasons to Invest in Mobile Marketing

It's All About Revenue

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Up to 29% of consumer media time is now spent on mobile platforms. Only 18% said ROI of acquisition using mobile marketing was good.

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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Evangelizing a Content Marketing Program

The news isn't much better on mobile, where Internet usage. Mobile banner ads see just a 0.35. MOBILE ADS ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 The news is getting worse for TV advertising as well. in sentiments like “Virgin Mobile is a brand. Virgin Mobile is a brand that understands. All rights reserved. Introduction 4 II. Why This Guide 6 III. brands.

Two Thirds of Marketers Cannot Measure Mobile

It's All About Revenue

This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically.

Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Generation Blog

Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use.

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Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. Our firm produces dozens of client email campaigns every month, and for almost all of those clients (mostly B2B technology companies ) we use responsive design across the board – for both emails and landing pages – to ensure that campaigns render optimally on mobile devices.

Mobile is dead: start thinking mobility now…

Biznology

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. But at the same time, as we run further into 2014, it becomes obvious that mobile is dead and we have to start talking about mobility.

Insight into the Growing Impact of Mobile Video Marketing

Synecore

In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco’s annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper. Mobile

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55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness

It's All About Revenue

As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. But how are marketers incorporating mobile into their marketing strategies? In fact, Econsultancy found that 67% of businesses planned to increase their mobile marketing budgets in 2015.

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Content Methodology: A Best Practices Report

alone, including a 90 percent bump on mobile devices, according to comScore. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. and 71 million tablets.

17 Excellent Email and Mobile Marketing Stats and Facts

Webbiquity

Based on the research below, here are five key takeaways for success in email and mobile marketing. •  Experiment with video. Email accounts for 18% of digital marketing budgets on average,and 61% of marketers plan to increase spending on email this year. •  Mobile is untapped opportunity. About half plan to grow their social media budgets while 40% will allocate for for mobile.

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Mobile devices are detroying human conversation. Get over it.

grow - Practical Marketing Solutions

The ubiqituous mobile device has replaced face-to-face human conversation, upended family dynamics, and challenged traditional views of relationships. Turkle pointed to research proving that the mere presence of a mobile device was a deterrent to conversation. Of course parents need to take steps to limit how and when mobile devices are used. Chronic health problems. Obesity.

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B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation Blog

Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. While this evolution of mobile devices has widely made accessing the Internet far more convenient for consumers, it has added a whole new challenge for digital marketers. We all know that mobile users are different. Spend #1.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

It's All About Revenue

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” ” That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements. Mobile is big. Mobile Profile Access.

Mobile 115

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

It's All About Revenue

This week, it's Mobile Marketing. Report Highlights the Millennial Opportunity on Mobile. 64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. Mobile Marketing

Why is Mobile at the Heart of the Customer Journey?

It's All About Revenue

Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Here are four reasons why marketers have to think bigger when it comes to mobile: 1.Mobile is With Us at Every Step People reach for their phones 150 times per day. Mobile is not a stop on the path to purchase.

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Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails “mobile-friendly” – in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be “responsive” – designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop.

Design 111

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

It's All About Revenue

Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as such need to engage and connect with your customers accordingly - but here are just some of the mind-blowing stats when it comes to the effect mobile has had on all of our lives. Marketing Cloud Mobile Marketing

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What Lies Ahead in 2016 and Other Mobile Marketing News

It's All About Revenue

This week's topic Mobile Marketing. 10 mobile marketing themes to look out for in 2016. Given that we all operate in an increasingly mobile-first world, it is only appropriate that this year we focus solely on mobile marketing. 1. Google: Demographics Not As Good As Intent (Search) For Mobile Targeting. The biggest mobile marketing wins and losses of 2015.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

Modern Marketing Essentials Guide to Mobile Marketing (eBook)

It's All About Revenue

practically the entire world has a mobile phone and a whole bunch of them are smartphones. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact. The Guide identifies the 5 key things marketers need to know when it comes to Mobile Marketing. This just in. essential.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. video traffic accounts for more than half of mobile internet traffic, so it's. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App

Synecore

According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. By providing online shoppers more detailed and relevant product information and a clear path to the purchase, mobile apps are trumping mobile web browsers and even desktops to become the preferred method of online—and specifically mobile—commerce.

Mobile 103

7 Reasons Retail Brands Can’t Ignore Mobile Marketing

B2B Marketing Insider

What you might not be aware of, though, is the powerful impact mobile marketing is having on retail. Whether you cater to a mobile audience or not, here are seven reasons that you can’t ignore mobile marketing any longer: Just About Everybody […]. The post 7 Reasons Retail Brands Can’t Ignore Mobile Marketing appeared first on Marketing Insider Group. Mobile

Mobile Marketing: How to Increase Sales with Mobile Marketing

B2B Marketing Insider

Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. Once you have determined how much you can spend on this project, the second step is to define your target customer base on mobile. […]. Mobile

5 Mobile Insights That Will Change How You Market to Millennials

It's All About Revenue

This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. These are some of the questions we set out to answer in Invoca’s State of the Mobile Experience Report , which is based on survey findings from over 2,000 U.S. Mobile isn’t all about browsing and researching. Mobile Marketingconsumers.

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B2B Mobile Marketing: 15 Ideas You Can Use Today.

ViewPoint

Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing

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The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” Looking at your own company or business, you’ll likely only need to ask yourself one question, “Am I ready for my customers to engage with me via mobile devices?” Only 22% of insurers have a mobile quoting app.

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The Mobile Data Management Platform (eBook)

It's All About Revenue

As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. In 2014, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 36 percent globally, and 49 percent in the US by 2017. And a lot more.

How Mobile Apps Have Changed the Face of Digital Marketing

B2B Marketing Insider

But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me. Mobile apps have made lives easier, whether it is sending […]. The post How Mobile Apps Have Changed the Face of Digital Marketing appeared first on Marketing Insider Group.

3 Steps to Mobile App Personalization

Modern B2B Marketing

Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. But mobile is growing at a significant pace as more and more of your buyers use their mobile device to access information. But how can you apply this process to improve your mobile app?

Get on Board the Mobile Marketing Revolution

Great B2B Marketing

’s 2013 Tech Marketing Benchmark Study shows that B2B companies this year allocated only 1.7% of their marketing budgets for mobile ads, 1.4% for mobile web and apps, and 0.7% for SMS text messaging. However, many B2B prospects – those people you aim to serve—prefer to read and engage via mobile devices (mostly smartphones and tablets).  Use mobile-specific landing pages.

5 Tips For An Effective Mobile Content Marketing Strategy

B2B Marketing Insider

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers.  Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic. And now almost half of our readers are making these choices on mobile devices.”. Mobile

5 Simple Steps for Creating Mobile Optimized Emails

It's All About Revenue

Mobile is big right now. But, did you know that, according to Litmus , over 50% of email opens are on mobile devices ? Meaning, more people are opening and viewing emails on their mobile devices. As you can see, optimizing your emails for mobile is blatantly necessary. So that begs the question - how optimized are your emails for mobile? Mobile Marketing

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How is Mobile Commerce Growing Around the World? [Infographic]

Hubspot

In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren't fully optimized for mobile in mobile search results. A few weeks later, we saw the number of Google search queries on smartphones surpass the number of queries on desktop computers and tablets.

2013 Is Not the Year of Mobile!

Digital B2B Marketing

We see the predictions every year: This will be the year of mobile! It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. We won’t see the year of mobile because mobile isn’t a new channel we switch to, it is an evolution in behavior. But mobile means we are always connected!

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Consider that, according to recent findings from the Pew Research Center: • 86% of adults own a mobile phone (the percentage is even higher among business professionals), and more than half of them use their phones to access the Internet. Technical Mobile SEO.

Mobility, mobile commerce, and the worst apps in the world

grow - Practical Marketing Solutions

It seems at the end of every year, pundits predict that “this is the year of MOBILE!” But as my podcasting partner in crime Tom Webster writes in his new book The Mobile Commerce Revolution: Business Success in a Wireless World  (with co-author Tim Hayden), it is mobility, not just “mobile”, that is changing the world. It’s true. It''s true.