We see the predictions every year: This will be the year of mobile! It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. We won’t see the year of mobile because mobile isn’t a new channel we switch to, it is an evolution in behavior. Mobile is offering new and better ways for us to do the same things we have done from desktops and laptops. But mobile means we are always connected! Mobile is just one more step in digital’s always-on evolution. MORE >>

After some of the standard content on the rapid rise of mobile internet access, she included a slide covering a Nielsen study on what American kids want for Christmas. With the increased use of tablets and mobile phones by both kids and business people, I think the iPad and other tablets probably top the list for marketers too. We need to deliver “responsive” websites, visual content, apps and even games for a mobile-first generation of consumers and buyers. The Increasingly Mobile Web. So 1 in every 7 visitors to the average website is coming from a mobile device. MORE >>

As an up-and-about professional, there’s likely little need to convince you that mobile is where the current wave of consumer product and behavior innovation is all headed. In this post I will try to demonstrate that although the same delayed evolutionary process is likely to recur in the B2B marketing and sales mobile apps space, there are reasons to be hopeful, especially if the right breed of entrepreneurs steps up to the plate. And this is where we come back to mobile. Mobile Open Up Massive Opportunities to Innovate B2B Practices. Mobileit’s reactive. MORE >>

The answer is Mobile. Our world now includes 5 Billion mobile subscribers! It has been far too long since I wrote about How To Get Started In Mobile Marketing  and asked Are You Ready for Mobile Marketing in 2011?  . It’s been over a year since I wrote 10 Reasons Why Mobile is Hot! and gave you 6 Steps to Prepare for the Mobile Revolution. So it is time to give Mobile it’s due. It’s time to get started on your mobile action plan. Today, our customers are increasingly reading their emails on a mobile device. If we MORE >>

Less than five years after the launch of Apple’s App Store, mobile applications have become one of the primary ways people communicate, shop, organize their lives, play, and even work. Mobile marketing provides a huge opportunity for marketers to engage with customers and prospects anytime, anywhere. Mobile Marketing Ed Hadley PostsThis ability for marketers to be “constantly connected” has [.]. MORE >>