Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. I'd never heard of you before but had to learn more."

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand? Enter Animoto.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. YouTube (69% vs. 61%). LinkedIn (87% vs. 83%). Facebook (82% vs. 80%). SlideShare (29% vs. 23%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Optimization 100

Optimization Microsite Digg Work Management 100

EMagine B2B Blog

JUNE 13, 2013

Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. 3 Reasons B2B Marketers Should Not Use Microsites. A controversial title to a very common issue with many B2B companies thinking a microsite is the answer to everything.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Anything Goes Marketing

MARCH 24, 2007

or the YouTube generation - whatever - people expect more from the web and they expect more from your website. In order to demonstrate how safe their vehicles are, they've created a microsite called ActivelySafe.com. back to the microsite. Call it web 2.0 A new campaign that I've found by Lexus is an ingenious one.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Here is a clip I found on Youtube. Bob Kent by Bluecoat Systems (by far the funniest - why is it not on YouTube?) You can check it out at www.whohiredbob.com.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). . • Partner websites (e.g., retailers, resellers, technology partners, affiliates or vendors). Social media sites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). . • Partner websites (e.g., retailers, resellers, technology partners, affiliates or vendors). Social media sites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Adobe Experience Cloud Blog

JULY 8, 2014

Combined, the clever video shorts have just under 180K views on YouTube and will be aired a total of 98 times during halftimes. VW’s “ Play by Play ” ad hasn’t quite garnered the same online audience as Hyundai’s – it has just over 10K views on YouTube to date. Hyundai : Built its microsite, BecauseFutbol.com, on Tumblr.

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

Content Standard

JULY 7, 2015

Here are five integration categories that marketers should consider: Brand Integration: It goes without saying that brands need to integrate their videos, but the debate on what platform to choose remains–YouTube, Vimeo, or a third-party hosting service? Choose the channels that matter most to your audience.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

TrustRadius Marketing

OCTOBER 25, 2018

This tag-team style of marketing is implemented across a wide array of platforms, from social channels to streaming sites like YouTube, whose users pack their video descriptions with affiliate links to products, like music or clothing, that they discuss or display in their content. Where Does It Happen?

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

SugarCRM

DECEMBER 11, 2013

Microsites. YouTube Dashboard. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

EMagine B2B Blog

AUGUST 4, 2014

Using shortened links that bring interested users to your product pages, blogs, and microsites will boost the referral traffic to your site. Google want us to play with their toys and that includes, Gmail, hangouts, YouTube, and Maps. Google+: Google+ is incredibly important not only as a social network, but for SEO reasons.

Social Media 40

Social Media Traffic Tactics Media 40

BenchmarkONE

NOVEMBER 21, 2019

49% of agencies are managing ads on YouTube. 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. When it comes to the platforms that agencies are targeting with their ads, it’s probably no surprise that Google takes the top spot. 44% of agencies are managing ads on Bing.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Content Standard

MAY 8, 2018

From YouTube’s linked videos to the way Snapchat and Instagram Stories link videos together to create larger narratives, businesses are using a content architecture that keeps consumers engaged by quickly moving them to the next piece of content. They serve as pieces of a larger ecosystem, and UX design must reflect this fluidity.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Content Standard

SEPTEMBER 17, 2015

We break down the differences between hosting content on microsites, subdomains, and subfolders. These Old Spice bits regularly accumulate millions of views on YouTube, some videos in the tens of millions. We tell it like it is, forthright and delightfully zest-free. We describe why content marketing is hurting enterprise businesses.

Personalization 40

Personalization Content Marketing Content Microsite 40

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JANUARY 7, 2009

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20

SEO Microsite Best Practices SEM 20

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Content Marketing Web 2.0 60

WebMarketCentral

AUGUST 1, 2007

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. YouTube video rank tracking (monitor keyword rank for your videos, too).

Paid Content 210

Paid Content CMS Development Design Optimization 210

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. I’ve used the YouTube example for this post. Instead of relying on YouTube, we posted to Facebook , as most of the event audience was local and active on that medium. . For Organizers.

Video Marketing 110

Video Marketing Landing Pages Microsite Youtube 110

Webbiquity

DECEMBER 19, 2016

2) Microsite Masters. Special features: desktop vs. mobile rankings; tracks social signals; rank change alerts; YouTube video rank tracking. Special features: geo-tracking; desktop vs. mobile rankings; rank change alerts; team management/collaboration; YouTube video rank tracking. ” — MarketingLand. 14) Ezee Rank Tracker.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ We put it up on YouTube. I was visiting with a mid-sized company this week. I was brought in to help them sort out their content marketing strategy. A customer training blog.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. Overreliance on YouTube. Click To Tweet.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. I’ve used the YouTube example for this post. Instead of relying on YouTube, we posted to Facebook , as most of the event audience was local and active on that medium.

Video Marketing 65

Video Marketing Landing Pages Microsite Youtube 65

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. I’ve used the YouTube example for this post. Instead of relying on YouTube, we posted to Facebook , as most of the event audience was local and active on that medium.

Video Marketing 65

Video Marketing Landing Pages Microsite Youtube 65

Convince & Convert

MAY 28, 2012

Kashi responded to the crisis with a YouTube video, which got no traction whatsoever. Create a Web page or microsite and put all the information about the crisis in one place. Whether it’s your Facebook page, blog, forum, or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf.

Social Media 155

Social Media Work Management Media Microsite 155

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. That’s why many marketing automation systems include the ability to build WYSIWYG pages with a graphical interface, without help from IT of the Web department. Marketing Automation. No (except salesforce.com Radian6).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

OCTOBER 29, 2012

Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Convince & Convert

MAY 2, 2013

Announced as part of an integrated multimedia campaign spanning Facebook, Twitter, YouTube, TV ads, and a custom Dos De Mayo website , Dos Equis sums up the campaign nicely with an infographic. In addition to the Dos De Mayo call to action, the microsite also offers resources to bring people together – both online and in person.

Microsite 129

Microsite Campaigns Social Media Forecasting 129

Buffer

JUNE 14, 2022

You'll see statistics and new blocks for YouTube videos and Spotify tracks. We knew some creators were using Start Page as a link aggregator, while other used it as a microsite. Each template differs based on what you're trying to accomplish. Soon, you'll even be able to create multiple Start Pages.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Conductor

MARCH 26, 2020

The platform is good for graphic designers and marketers to quickly create interactive graphics, eBooks, infographics, microsites, lookbooks, and more without needing to write a line of code. Educate your customers on how to interact with a new feature without them having to look up a third-party tutorial on Youtube.

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

Biznology

SEPTEMBER 23, 2014

To support the campaign of this type, I always develop and design a social media news release (SMNR) — a microsite — to make it as easy as possible for all the bloggers I pitch. Of course, there was the prominent link to the Mizuno Running News SMNR microsite — then off they went. Watch the Webinar for Much More.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80