writing Microsite Related Topics 
Contently
MARCH 31, 2017
I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. So how does that impact the way content marketers operate? But you have to own that in your content.
Convince & Convert
JANUARY 8, 2015
The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Image via BMW Snowchat. Fair warning—this process is slightly addicting with the numerous options available.
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Convince & Convert
OCTOBER 23, 2015
Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. While many of us need to write up an out of office message before a vacation, how many enjoy or think much about the process? Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite.
Content4Demand
JANUARY 12, 2021
Their craft is no longer confined to writing the perfect story for E-books, white papers and checklists. I’ll be honest, when I get into the writing zone, I can be a bit overindulgent. I know it’s hard, but it’s time we turn the traditional writing process on its head. to the Experience. to Map Copy.
Salesforce Marketing Cloud
DECEMBER 7, 2022
Create the future state vision: We write a clear, compelling vision from the customer’s perspective. If you do the research, the personas almost write themselves. presentations, demos, videos, mockups, microsites, etc.). We synthesize insights throughout discovery, combining business, technical, and human elements. 6 min read.
Biznology
MAY 16, 2018
I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut , writing about the challenges of adopting agile. Here I described three hacks that have worked for me, especially on teams that create microsites. Sol was the product owner.
Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. I asked Laura Carlson to share with you here some important perspectives on content marketing.
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