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The Point

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. The site looks great on mobile devices also, which was a real priority for us.”.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. How does your current lead nurturing. stack up against those companies who push the envelope in both nurture strategy and their use of complementary technologies?

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

By way of context, I happen to work for a B2B marketing agency that helps clients generate, nurture, and convert sales leads. Want to guess how many of those leads arrive via our clients’ Websites? Virtually none.

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How Much Copy Do I Need On My Landing Page?

The Point

Landing pages intended to serve as the back end for online ad campaigns typically require more copy because there’s still work to be done. Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite.

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Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

How does Captora help marketers get more from that investment, and also help them gauge which content really works? [PA] At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns.

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Animoto: Easy, Cost-Effective Video Content to Go

The Point

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. To the right is a short video our team created using Animoto to showcase our agency’s recent client work. So why don’t more B2B companies use video? Well, one reason is cost.

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Does Marketing Automation Work With a Cold List?

The Point

On Focus.com , Holly asks: “Does marketing automation work if I only have a cold list of records? The campaign will involve a series of both email and direct mail “touches” all driving the prospects to a single, custom Web microsite. How effective would using this cold list be?&#. and so on.