websites Microsite Related Topics 
The Point
DECEMBER 16, 2013
The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Want to guess how many of those leads arrive via our clients’ Websites? Fair enough.
The Point
APRIL 18, 2011
And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. That might be fine for my friend’s rehearsal dinner, but not for my high-tech Website.” Good video content engages customers and prospects like no white paper or webinar can.
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The Point
FEBRUARY 11, 2014
How to add brains and reach to our customer’s beautiful/brand-centric websites. Modern websites must be optimized for both brand and to capture new buyers before they find your competition. We make this happen immediately and then expand your website brand into new pools of purchase-ready buyers.
The Point
FEBRUARY 10, 2010
Sure, you could mail CD-ROMs that launch automatically and connect the user to your Website, but that’s so 1990. USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite. Hardly the kind of immediate, instinctive response we direct marketers look for.
The Point
NOVEMBER 8, 2010
The campaign will involve a series of both email and direct mail “touches” all driving the prospects to a single, custom Web microsite. Case in point – we’re currently developing an integrated demand generation campaign for a client targeting a select group of contacts at key accounts. and so on.
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